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Vitamins and Dietary Supplements in Finland

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Vitamins and dietary supplements consist of several areas that are in different stages of maturity. There were several very mature categories, namely the highest selling products such as multivitamins and fish oils/omega fatty acids. On the other hand, some more specific and less developed categories such as eye and joint health grew healthily. One reason restricting the sales of the largest categories was the increased share of private label. Less developed products achieved good value growth p...

Euromonitor International’s Vitamins and Dietary Supplements in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Finland
VITAMINS AND DIETARY SUPPLEMENTS IN FINLAND
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Hankintatukku Arno Latvus Oy in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 3 Hankintatukku Arno Latvus Oy: Key Facts
Summary 4 Hankintatukku Arno Latvus Oy: Operational Indicators
Competitive Positioning
Summary 5 Hankintatukku Arno Latvus Oy: Competitive Position 2016
Midsona Finland Oy in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 6 Midsona Finland Oy: Key Facts
Summary 7 Midsona Finland Oy: Operational Indicators
Competitive Positioning
Summary 8 Midsona Finland Oy: Competitive Position 2016
Orion Oyj in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 9 Orion Oyj: Key Facts
Summary 10 Orion Oyj: Operational Indicators
Competitive Positioning
Summary 11 Orion Oyj: Competitive Position 2016
Verman Oy Ab in Consumer Health (finland)
Strategic Direction
Key Facts
Summary 12 Verman Oy Ab: Key Facts
Summary 13 Verman Oy Ab: Operational Indicators
Competitive Positioning
Summary 14 Verman Oy Ab: Competitive Position 2016
Executive Summary
Health Boom and Marginal Optimism in Economic Recovery Boost Value in 2016
A New Lvi OTC Category Is An Opportunity for Manufacturers and Pharmacies
Private Label Gains Share in Consumer Health
Grocery Retailers Strengthen in Share
Maturity Restrains Growth, Although Health Trend Still Boosts Many Categories
Key Trends and Developments
Health and Wellness Trend and Hopes of Improving Economy Boost Consumer Health Sales
New OTC Category Offers Opportunities To Pharmacies and Manufacturers
Private Label Advances in Both Grocery and Pharmacy Channels
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 15 OTC: Switches 2014-2016
Definitions
Sources
Summary 16 Research Sources












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