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Vitamins and Dietary Supplements in Germany

  • September 2016
  • -
  • Euromonitor International
  • -
  • 44 pages

Vitamins and dietary supplements registered steady current value growth of 1% in 2016. The main factor behind this performance was the growing desire of Germans to support their general health and wellbeing or target specific issues with the help of supplements. The recurring cold and flu season in 2015 and 2016 fuelled consumer demand for health-enhancing products. Nevertheless, current value growth remained modest as many consumers attempted to lead more balanced lives, for example through a h...

Euromonitor International’s Vitamins and Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Germany
VITAMINS AND DIETARY SUPPLEMENTS IN GERMANY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Abtei Op Pharma GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 3 Abtei OP Pharma GmbH: Key Facts
Competitive Positioning
Summary 4 Abtei OP Pharma GmbH: Competitive Position 2016
Bayer Vital GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 5 Bayer Vital GmbH: Key Facts
Competitive Positioning
Summary 6 Bayer Vital GmbH: Competitive Position 2016
Boehringer Ingelheim Pharma GmbH and Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 7 Boehringer Ingelheim Pharma GmbH and Co KG: Key Facts
Summary 8 Boehringer Ingelheim Pharma GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 9 Boehringer Ingelheim Pharma GmbH and Co KG: Competitive Position 2016
Dr Willmar Schwabe GmbH and Co Kg in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 10 Dr Willmar Schwabe GmbH and Co KG: Key Facts
Summary 11 Dr Willmar Schwabe GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 12 Dr Willmar Schwabe GmbH and Co KG: Competitive Position 2016
Mcm Klosterfrau Vertriebsgesellschaft Mbh in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 13 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts
Summary 14 MCM Klosterfrau Vertriebsgesellschaft mbH: Operational Indicators
Competitive Positioning
Summary 15 MCM Klosterfrau Vertriebsgesellschaft mbH: Competitive Position 2016
Executive Summary
Steady Growth for Consumer Health in Germany in 2016
Polarisation Effects of Healthy Living
Diversification the Key To Success
Chemists/pharmacies Remains the Leading Distribution Channel
Too Many Alternatives Result in Future Value Stagnation
Key Trends and Developments
Germany's Ageing Population - An Opportunity Or A Threat To Consumer Health?
the Pros and Cons of Healthier Lifestyles
Consumer Health - Another Online Challenge
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 16 OTC: Switches 2014-2016
Sources
Summary 17 Research Sources












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