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Polishes in the Netherlands

  • May 2014
  • -
  • Euromonitor International
  • -
  • 13 pages

Polishes continued its marginal growth in 2013. A large number of the product categories in polishes have reached maturity, which resulted in little product development and steady market results. Dutch consumers tend to rely on a rather standard product range when it comes to polishing. Shoe polish continued to be the largest category with 45% of the total value share in the category in 2013. Metal polish accounted for the lowest share, claiming 10% of total value sales.

Euromonitor International's Polishes in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Polishes in the Netherlands
POLISHES IN THE NETHERLANDS
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2008-2013
Table 2 Sales of Polishes by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Polishes: % Value 2009-2013
Table 4 LBN Brand Shares of Polishes: % Value 2010-2013
Table 5 Forecast Sales of Polishes by Category: Value 2013-2018
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Executive Summary
Continuation of Economic Uncertainties Tempers Growth
Less Money To Spend Does Not Always Lead To Lower Expenditures
Private Label Becomes A Real Threat in Most Categories
Discounters and Internet Retailing on the Rise
the Economic Situation Is Likely To Negatively Influence Growth Prospects
Key Trends and Developments
Concentrated Formulae Enjoy Greater Demand
Private Label Strengthens Its Position Within Home Care
Environmentally-friendly Product Ranges Expand
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 13 Distribution of Home Care by Format: % Value 2008-2013
Table 14 Distribution of Home Care by Format and Category: % Value 2013
Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources












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