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Surface Care in Israel

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

One of the new surface care products launched by Henkel Soad in Israel during 2015 involves a significant technological improvement in the category: concentrated floor cleaners. Floor cleaners are usually sold in 2-litre or, in some cases, 4-litre bottles, while Henkel Soad’s new Sod Brilliant product is sold in a 1.25-litre bottle. This trend is evident in the laundry care category as well as consumers are increasingly shifting towards concentrated products as apartments in Israel are becoming...

Euromonitor International’s Surface Care in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Israel
SURFACE CARE IN ISRAEL
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Henkel Soad Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 1 Henkel Soad Ltd: Key Facts
Competitive Positioning
Summary 2 Henkel Soad Ltd: Competitive Position 2015
Klir Chemicals Marketing (1994) Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 3 Klir Chemicals Marketing (1994) Ltd: Key Facts
Summary 4 Klir Chemicals Marketing (1994) Ltd: Operational Indicators
Competitive Positioning
Summary 5 Klir Chemicals Marketing (1994) Ltd: Competitive Position 2015
Reckitt Benckiser Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Ltd: Key Facts
Competitive Positioning
Summary 7 Reckitt Benckiser Ltd: Competitive Position 2015
Sano Bruno's Enterprises Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 8 Sano Bruno's Enterprises Ltd: Key Facts
Summary 9 Sano Bruno's Enterprises Ltd: Operational Indicators
Competitive Positioning
Summary 10 Sano Bruno's Enterprises Ltd: Competitive Position 2015
Super-pharm (israel) Ltd in Home Care (israel)
Strategic Direction
Key Facts
Summary 11 Super-Pharm (Israel) Ltd: Key Facts
Summary 12 Super-Pharm (Israel) Ltd: Operational Indicators
Internet Strategy
Summary 13 Super-Pharm (Israel) Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 14 Super-Pharm (Israel) Ltd: Private Label Portfolio
Competitive Positioning
Summary 15 Super-Pharm (Israel) Ltd: Competitive Position 2015
Executive Summary
Sales Growth Slows Down in Home Care in 2015
Henkel Soad Enters A New Category
Sano Bruno's Enterprises Ltd Leads Home Care
Internet Retailing in on the Rise
Growth in Home Care Is Expected To Continue Slowing Down Over the Forecast Period
Key Trends and Developments
Initial Signs of Recession
the Importance of Internet Retailing Continues To Grow in Israel
Low Prices Remain the Main Factor Promoting Purchases of Home Care Products
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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