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Surface Care in Thailand

  • January 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

Surface care witnessed stronger current value growth in 2016 than in 2015, with the category’s performance being bolstered by rising consumer sophistication and better awareness of the benefits of various brands and product types. Mid-to-high-income consumers were increasingly willing to choose added-value and task-specific products that provide effective cleaning results without damaging particular types of surfaces, as can sometimes happen when more basic or general cleaning products such as b...

Euromonitor International’s Surface Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Thailand
SURFACE CARE IN THAILAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Ip Mfg Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 1 IP Mfg Co Ltd: Key Facts
Competitive Positioning
Summary 2 IP Mfg Co Ltd: Competitive Position 2016
Lion Corp (thailand) Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 3 Lion Corp (Thailand) Ltd: Key Facts
Competitive Positioning
Summary 4 Lion Corp (Thailand) Ltd: Competitive Position 2016
Unilever Thai Holdings Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 5 Unilever Thai Holdings Ltd: Key Facts
Competitive Positioning
Summary 6 Unilever Thai Holdings Ltd: Competitive Position 2016
Executive Summary
Growth in Home Care Current Value Sales Improves in 2016
Demand for More Sophisticated and Task-specific Home Care Products Rises
International Manufacturers Maintain Their Lead in Home Care
Independent Small Grocers Continue To Lose Ground in Home Care Distribution
Outlook for Home Care Over 2016-2021 Remains Broadly Positive
Key Trends and Developments
Improved Economic Conditions Bolster the Development of Home Care
Competition Among Leading International Companies in Home Care Intensifies
Traditional Grocery Retailers Lose Ground To Hypermarkets and Internet Retailing
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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