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Surface Care in the Netherlands

  • January 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

The trend towards room-specific surface cleaners continued in 2016, as consumers perceive these products to be more effective and geared towards cleaning specific dirt in specific rooms. This growth was to the detriment of multi-purpose cleaners, which saw a further 1% decline in current value sales in 2016. However, the fall in value sales of multi-purpose cleaners was slower, compared with 2014 and 2015, because of the growth in the number of single-person households, which often have smaller...

Euromonitor International’s Surface Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in the Netherlands
SURFACE CARE IN THE NETHERLANDS
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Henkel Nederland BV: Key Facts
Summary 2 Henkel Nederland BV: Operational Indicators
Competitive Positioning
Summary 3 Henkel Nederland BV: Competitive Position 2016
Hg International BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 4 HG International BV: Key Facts
Competitive Positioning
Summary 5 HG International BV: Competitive Position 2016
Procter and Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble Nederland BV: Key Facts
Summary 7 Procter and Gamble Nederland BV: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble Nederland BV: Competitive Position 2016
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 9 Unilever Nederland BV: Key Facts
Summary 10 Unilever NV: Operational Indicators
Competitive Positioning
Summary 11 Unilever Nederland BV: Competitive Position 2016
Executive Summary
Home Care Continues To See An Upward Growth Trend
Sustainability Is As An Important Component in Home Care
International Companies Leave Little Room for Domestic Players
Supermarkets Lose Retail Value Shares To Non-traditional Home Care Retailers
Home Care Is Set To Register Value Growth Over the Forecast Period
Key Trends and Developments
Convenience and Premiumisation Trends Boost Value Growth
Sustainability Influences Home Care Manufacturers and Consumers
Internet Retailing Sees Growth But Remains A Small Channel in Home Care
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources

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