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Surface Care in the Netherlands

  • April 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Surface care products are becoming increasingly room-specific in the Netherlands with multi-purpose cleaners declining by 2% in current value terms, while bathroom cleaners and kitchen cleaners saw current value growth of 1% and 2% respectively. Consumers are looking for products that are easy to use and which help reduce the amount of time needed to clean their home. Room-specific cleaning products are generally considered to be more effective, as they are designed for specific kinds of dirt.

Euromonitor International's Surface Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in the Netherlands
SURFACE CARE IN THE NETHERLANDS
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Bolton Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Bolton Nederland BV: Key Facts
Competitive Positioning
Summary 2 Bolton Nederland BV: Competitive Position 2015
Procter and Gamble Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Nederland BV: Key Facts
Summary 4 Procter and Gamble Nederland BV: Operational Indicators (global)
Competitive Positioning
Summary 5 Procter and Gamble Nederland BV: Competitive Position 2015
Reckitt Benckiser Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Nederland BV: Key Facts
Summary 7 Reckitt Benckiser Nederland BV: Operational Indicators (global)
Competitive Positioning
Summary 8 Reckitt Benckiser Nederland BV: Competitive Position 2015
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 9 Unilever Nederland BV: Key Facts
Summary 10 Unilever NV: Operational Indicators (global)
Competitive Positioning
Summary 11 Unilever NV: Competitive Position 2015
Executive Summary
Home Care Is Recovering in 2015
Laundry Detergents Shows Upward Movement
Private Label Gains Market Share
Channel Distribution Diversifies
Home Care Set To See Slow Growth
Key Trends and Developments
Environmental Considerations Remain Important
Private Label Shows Strong Growth
Erosion of the Middle of the Market
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












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