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Wipes in the Netherlands

  • March 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Wipes continued to record a current value decline in 2015, but at a lower level than in the previous two years. In general, the category was severely negatively affected by the difficult economic environment over the last couple of years of the review period. Amid uncertainty about economic prospects, consumers turned away from wipes, as many consider them non-essential hygiene products that can be dispensed with in times of personal financial hardship. While the economy turned around in 2015,...

Euromonitor International's Wipes in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in the Netherlands
WIPES IN THE NETHERLANDS
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Kimberly-Clark BV in Tissue and Hygiene (netherlands)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark BV: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark BV: Competitive Position 2015
SCA Hygiene Products Nederland BV in Tissue and Hygiene (netherlands)
Strategic Direction
Key Facts
Summary 3 SCA Hygiene Products Nederland BV: Key Facts
Competitive Positioning
Summary 4 SCA Hygiene Products Nederland BV: Competitive Position 2015
Executive Summary
Improved Economic Outlook Boosts Tissue and Hygiene Sales
Demographic Trends Continue To Shape Prospects of Tissue and Hygiene
Multinational Companies Remain the Dominant Players
Increasing Prominence of Alternative Distribution Channels
Forecast Period Will Bring Return To Growth for Retail Hygiene
Key Trends and Developments
Demographic Factors Continue To Shape Prospects of Individual Categories
Further Economic Improvement Boosts Tissue and Hygiene Sales
Price Competition Between Supermarkets and the Rise of Alternative Channels
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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