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Serbia Information Technology Report 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 54 pages

BMI View

: After being a regional underperformer for much of 2012-2015, we believe Serbia's IT market ispoised to enter a period of faster growth over the medium term, but particularly from 2017. Central to thisview is our Country Risk team for Serbia's positive economic outlook including household income growth,increasing purchasing power in global markets and strengthening business sentiment - all of which shoulddeepen the market, as well as alleviate some price sensitivity. We believe the retail market will farerelatively well in a European perspective 2016-2019, but nonetheless be outperformed by software andservices demand that will be underpinned by enterprise and public sector modernisation and servicelaunches.

There is particularly strong growth potential for cloud computing services, although we cautionthis will require significant investment in data network and datacentre infrastructure to remove the existingbottleneck to wider adoption. For 2016-2019 we forecast a CAGR of 6.6% to almost RSD67.3bn in 2019.

Latest Updates And Industry Developments

- Computer Hardware Sales: RSD31.6bn in 2016, rising to RSD37.3bn in 2019, corresponding to aCAGR of 4.7%. Household income growth and deferred purchases from the period of economicuncertainty will allow vendors to tap into the relatively low PC penetration rate in Serbia over themedium term.

- Software Sales: RSD7.6bn in 2016 to RSD10.1bn in 2019, corresponding to a CAGR of 8.6%.Enterprise application spending growth the key driver, with upside potential should cloud computingsupply increase, which would enable a deepening of the market to Serbian SMEs.

Table Of Contents

Serbia Information Technology Report 2016
BMI Industry View 5
SWOT 7
SWOT 7
Industry Forecast 9
Recent Developments 9
Structural Trends 9
Table: IT Industry - Historical Data And Forecasts (Serbia 2012-2019) 14
Industry Risk Reward Ratings 15
Industry Risk Reward Index 15
Table: Europe IT Risk/Reward Index, Q1 2016 17
Market Overview 18
Hardware 18
Software 24
Cloud Computing 28
Table: Cloud Vendor Developments 31
Services 31
Industry Trends And Developments 35
Regulatory Development 38
Table: Government Authority 38
Competitive Landscape 41
Table: Key Players in Serbia ICT Sector 41
Regional Overview 43
Europe 43
Demographic Forecast 46
Table: Population Headline Indicators (Serbia 2005-2025) 47
Table: Population By Age Group (Serbia 2005-2025) 47
Table: Population By Age Group % (Serbia 2005-2025) 48
Methodology 50
Industry Forecast Methodology 50
Sources 52
Risk/Reward Index Methodology 52
Table: IT Risk/Reward Index Indicators 53
Table: Weighting Of Components 54

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