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Australia - Mobile Communications - Revenue Overview and Statistics

  • December 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 15 pages

Overall mobile services revenue continues to come under pressure from competition among the three key market players and from among the small number of MVNOs. Compounding competitive pressure is the recent decision by the ACCC to regulate the pricing of wholesale SMS tariffs.

As the market prepares to move into 2017 Telstra and Optus are better placed to capitalise on spectrum assets, having been able to make use of their 700MHz concessions since January 2015, and so further develop their LTE subscriber base. Vodafone remains under some strain though it has seen encouraging revenue growth in recent quarters, supported by a revival of its subscriber base following a long period of decline. This change of fortune is a reflection of optimism among the company's management as well as a return of consumer confidence following network upgrades. By the end of 2016 the operator claimed to provide 96% population coverage with its LTE infrastructure, and had deployed VoLTE services across its LTE network. It also aimed to add more than 100 base stations to its LTE network during 2017, focussed on underserved areas.

Pressure on pricing will continue to place a strain on operator revenue into fiscal 2017, with revenue from mobile data services failing to offset the sharpening decline in revenue from voice services. This is being exacerbated by the popularity of OTT services which has led to a fall in SMS traffic and revenue. In addition OTT services are helping to reduce voice traffic volume, while with VoLTE technologies voice traffic is rendered as data.

This report provides analysis of market shares and revenue growth, as well as revenue earned from mobile voice and mobile data services. In addition, the report includes additional statistical data relating to prepaid and postpaid revenue and average revenue per user (ARPU) for selected mobile voice and data services.

Key developments:

ARPU, mobile revenue by MNOs; report update includes telcos' operating data to September 2016, recent market developments.

Companies mentioned in this report:

SingTel, VHA, Optus, Telstra.

Table Of Contents

Australia - Mobile Communications - Revenue Overview and Statistics
1. Synopsis
2. Statistical sources
3. Total mobile services revenue and forecasts
3.1 Market overview
3.2 Anticipating 2017
4. Operator revenue statistics overview
4.1 Background
4.2 Revenue by major operator
4.3 Revenue trends
4.4 Revenue share
4.5 Revenue by service
4.5.1 Market overview
5. Average revenue per user (ARPU)
5.1 Overview of ARPU
5.2 Blended ARPU
5.2.1 Prepaid and postpaid ARPU
6. Related reports
Table 1 Historic - Total mobile services market revenue and annual change 1993 - 2009
Table 2 Total mobile services market revenue and annual change 2010 - 2017
Table 3 Telstra mobile services revenue 2009 - 2016
Table 4 Vodafone Australia revenue 2009 - 2016
Table 5 Optus key financial indicators 2009 - 2017
Table 6 Optus mobile revenue 2013 2016
Table 7 Historic - Mobile market revenue per major operator 1993 - 2004
Table 8 Historic - Annual change of mobile market revenue per major operator 1994; 1997; 2000 - 2004
Table 9 Annual change of mobile market revenue per major operator 2005 - 2015
Table 10 Mobile market share in revenue per major operator 2000 - 2016
Table 11 Telstra mobile and broadband revenue 2009 - 2016
Table 12 Blended monthly ARPU by MNO 2000 - 2016
Table 13 Annual change in blended monthly ARPU by MNO 2004 - 2016
Table 14 Telstra postpaid ARPU per month 2004 - 2016
Table 15 Optus postpaid ARPU per month 2004 - 2017
Chart 1 Telstra mobile services revenue 2009 2016
Chart 2 Overview of Vodafone Australia revenue 2009 - 2016
Chart 3 Optus key financial indicators 2009 2017
Chart 4 Overview of mobile revenue share per major operator 2000 - 2016
Chart 5 Telstra mobile and broadband revenue 2010 2016
Chart 6 Overview of blended monthly ARPU by MNO 2005 - 2016

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