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Malaysia - Mobile Communications, Broadcasting, and Forecasts

  • November 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 27 pages

The remarkable growth in Malaysia's mobile market over a number of years could not hide the fact that the industry was in need of restructuring. Behind the strong growth, there was considerable activity going on with changes to the companies and further reshaping of the local telecom sector. The number of operators in Malaysia reduced from five to three and then, with 3G licences having been awarded in a two stage process, next generation services have since been rolled out and had started having a major impact on the market. These networks are also being upgraded to higher versions of 3G technology. 3G licences provided a boost to the market and also saw the arrival of another (fourth) player, U Mobile, after it was surprisingly awarded a 3G licence.

The mobile operators are locked in close combat: by mid-2015 Celcom, with 12.3 million subscribers had the largest share of the mobile market (31.3%), very closely followed by Maxis with 31% and then Digi with 30%. Interest in the 4G/LTE networks that are being rolled out is increasing as the new technology is being heavily promoted by the operators.

This report looks at the developments in the Malaysian mobile market and reviews the changes taking place. It also provides some general information on Malaysia's broadcasting market.


Key developments:
Maxis claimed to have the largest 4G population coverage (41% coverage by mid-2015).
The operator was targeting over 50% coverage by end-2015.
ZTE entered a partnership with U Mobile for the development of 5G mobile broadband technologies.
Progress has been reported on closing the urban/rural divide, with expanding mobile infrastructure in rural areas.
In May 2015 Telekom Malaysia agreed to provide fibre backhaul to support U Mobile's LTE rollout.
Telekom Malaysia launched a mobile app to make its IPTV service, HyppTV, available to customers via mobile device.

Companies mentioned in this report include:
Axiata, Celcom, Maxis Communications, U Mobile; DiGi; Altel; Alcatel/Lucent; ZTE, Nokia Siemens.

Table Of Contents

Malaysia - Mobile Communications, Broadcasting, and Forecasts
1. Synopsis
2. Mobile communications market
2.1 Overview
2.2 Mobile statistics
2.3 Forecasts mobile services 2015; 2017; 2020
2.3.1 Scenario forecasts
2.3.2 Notes on scenario forecasts
2.4 Regulatory developments
2.4.1 International roaming
2.4.2 Service tax on prepaid services
2.5 Third Generation (3G) mobile
2.5.1 Background
2.5.2 Bidding and auction
2.5.3 Network planning and development
2.5.4 Service launch
2.5.5 Further development
2.6 Fourth Generation (4G) / Long Term Evolution (LTE)
2.7 Fifth Generation (5G) Network Developments
2.8 Mobile Virtual Network Operators (MVNOs)
3. Mobile voice services
3.1 Prepaid services
3.1.1 Mandatory registration of prepaid services
3.2 Mobile Number Portability (MNP)
4. Mobile data services
4.1 Short Message Services (SMS)
4.2 General Packet Radio Service (GPRS)
4.3 Mobile TV/Video-on-Demand (VoD)
4.4 Smartphones and tablets
4.5 Blackberry
5. Mobile content and applications
5.1 M-commerce (micropayments)
5.2 Airline services
6. Broadcasting market
6.1 Overview
6.2 Regulatory environment
6.3 Digital TV
6.3.1 Market overview
6.4 Cable TV
6.4.1 Overview
6.4.2 Cable TV operators
6.5 Satellite TV
6.5.1 Astro
6.5.2 Star TV
6.6 Interactive TV (iTV)
6.7 Internet Protocol TV (IPTV)
6.7.1 Telekom Malaysia
6.7.2 MiTV Corp / U Television
6.7.3 Fine TV
6.7.4 TIMEdotCom
6.7.5 iflix
7. Free-to-Air TV
7.1 Background
7.2 Free-to-Air major players
7.2.1 Radio and Television Malaysia (RTM)
7.2.2 Sistem Televisyen Malaysia Bhd (TV3)
7.2.3 MetroVision (TV4)
7.2.4 NatSeven TV Sdn Bhd (NTV7)
7.2.5 Other players
8. Related reports
Table 1 Historical - mobile subscribers, annual growth and penetration rate 1995 - 2005
Table 2 Mobile subscribers, annual growth and penetration rate 2006 - 2015
Table 3 Mobile services revenues 1993 - 2015
Table 4 Forecast mobile subscribers 2015; 2017; 2020
Table 5 3G mobile subscribers and market share 2006 2009; 2012 - 2013
Table 6 Postpaid and prepaid mobile subscribers and market share 2002 - 2015
Table 7 SMS volume and subscriber ratio 2002 - 2015
Table 8 Key broadcasting statistics - 2014
Table 9 Broadcasting sector households by technology and revenue 1997 - 2014
Table 10 Astro DTH pay TV subscribers 2003 - 2014
Table 11 Astro pay TV ARPU 2010 - 2014
Table 12 IPTV subscribers household v. non-household - 2010 - 2014
Chart 1 - Mobile subscribers and penetration 2006 2015
Chart 2 - Mobile services revenues 2005 - 2015
Chart 3 - 3G mobile subscribers and market share - 2006-2013
Chart 4 - Postpaid and prepaid mobile subscribers - 2004-2015
Exhibit 1 Overview of major Malaysian broadcasters and their channels
Exhibit 2 Overview of programming

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