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Taiwan - Mobile Market - Overview, Statistics and Forecasts

  • September 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 20 pages

Taiwan has moved energetically into the next generation' of mobile technology and services over the past decade and into 2013, penetration had passed the 125% mark. Following the launch of 3G services in 2003, the market took over three years to reach the one million subscribers' but increasing competition and increasing handset and applications availability put the market into overdrive. Into 2013 there were 23 million 3G subscribers, making up over 75% of the total mobile subscriber base, although 4G licences had yet to be awarded. This report provides an overview of the mobile market as well as industry level and operator level statistics on subscribers, market share and ARPU. Total mobile and 3G subscriber forecasts and penetration levels to 2018 are included.

Key Developments:

A highly penetrated market continues to see operators introducing value-added, higher-margin products;
CHT leads market share in terms of total subscriber base;
3G market shows heightened competition;
mobile broadband driving more vibrant online commerce, entertainment and advertising to 2015 and in particular mHealth;
introduction of NFC payments;
moves by WiMAX operators to convert licenses to LTE;
LTE spectrum auction commenced in October 2013;
LTE licensing set to take place in 2014 following completion of spectrum auction. (Taiwan will remain the only major market without LTE in region for the next few years.)

Companies covered in this report include:

Chunghwa Telecom (CHT); Far EasTone; Taiwan Mobile; Asia Pacific Broadband Wireless (APBW); Vibo Telecom.

Table Of Contents

Taiwan - Mobile Market - Overview, Statistics and Forecasts
1. Synopsis
2. Overview of Taiwan's mobile market
3. Mobile statistics
3.1 Mobile sector revenues
3.2 Mobile subscriber statistics
3.3 Mobile ARPU
3.4 3G mobile subscriber statistics
4. Forecasts
4.1 Forecast total mobile subscribers 2013 (actual); 2014, 2018
4.2 Forecast 3G mobile subscribers 2013 (actual); 2014, 2018
4.3 Forecasting methodology
5. Major mobile operators
5.1 Mobile operator comparison
5.2 ARPU per mobile operator comparison
5.3 3G mobile operator comparison
6. Mobile services
6.1 Prepaid cards
6.2 SMS message volume, WAP and GPRS subscribers
6.3 Mobile internet
6.4 Mobile TV
6.5 Mobile value-added services
6.6 Mobile banking
6.7 NFC payments
7. Mobile Number Portability (MNP)
8. Personal Handyphone Service (PHS)
9. Third Generation (3G) mobile
9.1 Background
9.2 3G roll out
10. Fourth Generation (4G) / Long-term Evolution (LTE)
10.1 Background
10.2 4G / LTE spectrum auction
11. Related reports
Table 1 Taiwan - Mobile services revenue 1992 - 2013
Table 2 Taiwan - Mobile subscribers and penetration 1995 - 2014
Table 3 Taiwan Mobile subscriber growth by technology (PHS, 2G and 3G) 2003 2014
Table 4 2G and 3G mobile services ARPU 2005 - 2013
Table 5 Taiwan - 3G mobile subscribers and market share 2003 - 2014
Table 6 Taiwan - Forecast mobile subscribers and penetration higher band: 2014; 2018
Table 7 Taiwan - Forecast mobile subscribers and penetration lower band: 2014; 2018
Table 8 Taiwan - Forecast 3G mobile subscribers and penetration higher band: 2014; 2018
Table 9 Taiwan - Forecast 3G mobile subscribers and penetration - lower band: 2014; 2018
Table 10 Taiwan - Mobile operators, subscribers and annual change 2013
Table 11 Mobile subscribers and market share by operator 2013
Table 12 Taiwan - Mobile subscribers ARPU by operator 2013
Table 13 Taiwan - 3G mobile subscribers and market share December 2012
Table 14 Taiwan - Prepaid mobile subscribers market share 2001 - 2013
Table 15 Taiwan - SMS message volume and revenue, WAP and GPRS subscribers 2001 - 2013
Table 16 Taiwan - Mobile internet subscribers 2001 - 2013
Table 17 Taiwan PHS subscriber growth 2001 - 2014
Chart 1 Taiwan - Mobile subscribers and penetration 2000 - 2014
Chart 2 Taiwan - Mobile subscribers by technology (PHS, 2G, 3G) 2003 - 2014
Chart 3 Taiwan - 3G mobile subscribers and penetration 2003 - 2014
Chart 4 - Mobile operators by market share 2013
Chart 5 Taiwan - Mobile internet subscribers 2001 - 2013
Exhibit 1 Mobile TV trial broadcasters

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