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Germany - Mobile Market Insights, Statistics and Forecasts

  • March 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 37 pages

The German mobile market is the largest in Europe, with more than 116 million subscribers generating the largest revenue in the telecom sector. In common with most markets the main area of growth is in the 3G and the fast-developing LTE sectors. The market is dominated by Telekom Deutschland and Vodafone, though the acquisition of E-Plus by Telefónica, recently approved by the EC, will create a triopoly of MNOs with the merged entity emerging as the largest player. An increasing number of resellers has fuelled competition and placed pressure on tariffs, resulting in lower ARPU.

Regulatory pressure on voice roaming, and pressure from the EC to align termination rates with the EU average, will encourage operators to step-up their development of data applications to improve profits. This report provides statistics and analysis on the mobile market in Germany, including an overview of the main operators together with 3G subscriber and mobile ARPU forecasts.

Key developments:
Regulator prepares to auction 700MHz spectrum in mid-2015; O2 acquisition of E-Plus completed, spectrum auctions to release sub-GHz band for mobile broadband; universal broadband dependant on licence conditions concerned with rural areas; subscriber growth propping up revenue during economic slowdown; higher ARPU contract plans now making up majority of subscriber base; Vodafone reports strong growth in LTE customer base; Vodafone completes its 7.7 billion takeover of Kabel Deutschland; substitution of voice and SMS by mobile apps problematic for MNOs; E-Plus launches low-cost yourfone' brand; 800MHz coverage obligation met in all 13 Länder; new MTRs; DT and FT agree on multi-million euro procurement and network JV; E-Plus granted right to use 900MHz band for 3G/HSPA services; VATM's 2013 market data; regulator market data updates; telcos' operating and financial data to Q4 2014; recent market developments.

Companies covered include:
Telekom Deutschland, Vodafone, E-Plus, O2, Freenet, CallMobile.

Table Of Contents

Germany - Mobile Market Insights, Statistics and Forecasts
1. Synopsis
2. Overview of Germany's mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Regulatory authority
3.2 Spectrum regulations and spectrum auctions
3.2.1 800MHz
3.2.2 3.4-3.6GHz
3.2.3 2.6GHz
3.2.4 700MHz
3.2.5 Refarming GSM spectrum
3.2.6 Other spectrum
3.3 Roaming
3.4 Number portability
3.5 Fixed-to-mobile call charges
3.6 Mobile Termination Rates (MTRs)
3.7 Network sharing
4. Mobile technologies
4.1 Digital
4.2 Fixed-mobile convergence
5. Major mobile operators
5.1 Telekom Deutschland
5.1.1 Network contracts
5.2 Vodafone
5.2.1 Network contracts
5.3 E-Plus
5.3.1 Sale of E-Plus
5.3.2 Network contracts
5.4 O2
5.4.1 Network contracts
5.5 Mobile Virtual Network Operators (MVNOs)
5.5.1 Freenet
5.5.2 CallMobile
5.6 Regional operators
6. Mobile voice services
6.1 Prepaid cards
6.2 Mobile VoIP
7. Forecasts mobile market 2010; 2012 - 2015
7.1 Mobile ARPU forecasts
7.2 UMTS forecasts
7.3 Notes on scenario forecasts
8. Related reports
Table 1 Historic - Mobile market revenue 1998 2004
Table 2 Mobile market revenue 2005 2014
Table 3 Mobile network traffic (per day) 2005 2014
Table 4 Historic - Mobile network traffic (outgoing/incoming) 1999 2004
Table 5 Mobile network traffic (outgoing/incoming) 2005 2014
Table 6 Telecom traffic, fixed and mobile (per day) 1998 2013
Table 7 Mobile network investment 1998 - 2013
Table 8 Historic - Mobile subscribers and penetration rate 1995 - 2004
Table 9 Mobile subscribers and penetration rate 2005 - 2015
Table 10 Mobile subscribers by operator 2005 - 2014
Table 11 Mobile operator share of retail revenue 2008 - 2013
Table 13 European roaming charges 2007 - 2016
Table 14 European data roaming charges 2012 - 2016
Table 15 Mobile termination tariffs by operator 2007 - 2013
Table 16 Telekom Deutschland mobile financial data (Germany) 2005 - 2014
Table 17 Telekom Deutschland subscribers 2001 - 2014
Table 18 Telekom Deutschland average consumer monthly churn (Germany) 2009 - 2014
Table 19 Vodafone Germany ARPU 2008 - 2014
Table 20 Vodafone Germany customer churn 2007 - 2014
Table 21 Vodafone Germany mobile subscribers 2006 - 2014
Table 22 Vodafone Germany financial data 2003 - 2015
Table 23 Vodafone mobile customer cost 2007 - 2014
Table 24 E-Plus mobile revenue 2006 - 2014
Table 25 E-Plus subscribers by sector 2006 - 2014
Table 26 E-Plus ARPU by sector 2006 - 2014
Table 27 E-Plus net adds: prepaid/contract 2006 - 2014
Table 28 E-Plus annualised customer churn 2008 - 2014
Table 29 O2 subscribers contract and prepaid 2005 - 2014
Table 30 O2 monthly ARPU 2006 - 2014
Table 31 O2 revenue 2006 - 2014
Table 32 O2 mobile revenue by type 2011 - 2014
Table 33 Mobile service provider share of subscribers 2006 - 2012
Table 34 Freenet Group subscribers 2007 - 2014
Table 35 Freenet Group ARPU 2007 - 2014
Table 36 Freenet (mobile) financial data 2007 - 2014
Table 39 Forecast mobile ARPU 2005 - 2010; 2012 - 2015
Table 40 Forecast UMTS subscribers 2006 - 2010; 2012 2015
Chart 1 Mobile network traffic (outgoing/incoming) 2005 2014
Chart 2 Telecom traffic, fixed and mobile (per day) 1998 2013
Chart 3 Mobile subscribers and penetration rate 2005 - 2015
Chart 4 Mobile subscribers by operator 2005 2014
Chart 6 Telekom Deutschland financial data (Germany) 2005 - 2014
Chart 7 Vodafone Germany financial data 2003 - 2015
Chart 8 E-Plus subscribers by sector 2006 - 2014
Chart 9 E-Plus ARPU by sector 2006 - 2014
Chart 10 E-Plus net adds: prepaid/contract 2006 - 2014
Chart 11 O2 subscribers contract and prepaid 2005 - 2014
Chart 12 O2 monthly ARPU 2006 - 2014
Chart 13 Mobile service provider share of subscribers 2006 - 2012
Chart 14 Freenet Group subscribers 2007 - 2014
Chart 15 Freenet Group ARPU 2007 - 2014
Chart 16 Freenet (mobile) financial data 2007 2014
Chart 17 Prepaid customer share of all subscribers 2000 2012
Exhibit 1 Spectrum allocation overview 2011
Exhibit 2 Spectrum auction results (800MHz, 1.8GHz, 2GHz and 2.6GHz) May 2010
Exhibit 3 Spectrum auction assignments (800MHz) May 2010

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