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Italy - Mobile Market Insights, Statistics and Forecasts

  • August 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 34 pages

Italy's vibrant mobile market has one of the highest penetration rates in Europe. The market is dominated by three operators, TIM, Vodafone Italia and Wind, while the fourth player 3 Italia has steadily made progress with securing customers to its network. All four providers now operate LTE networks, and significant investments in network upgrades have provided rich opportunities for mobile data use among consumers. This report provides an analytic overview of Italy's mobile market, including statistics, key regulatory issues and an assessment of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years. ARPU and 3G forecasts are provided to 2015.

Key developments:

Vodafone Group secures 100% of Vodafone Italy; government aims to quadruple tax on smartphones; Vodafone pledges to extend LTE cover 90% of the population by the end of 2016; Telecom Italia contracts NSN to develop HSUPA technology to deliver uplink data at up to 11Mb/s; regulator extends 3G licences to 2029 and GSM licences to 2027; Vodafone introduces Booster femtocell unit, TIM contracts NSN for 7,000 LTE base stations; Hutchison fails in bid to merge H3 with TIM; TIM closes mobile TV service; 3 Italia signs seven-year managed services contract with Ericsson; TIM extends LTE; WiMAX operator Linkem trials LTE; Digi Mobil launches mobile services tailored to Romanians in Italy; regulator proposes lower MTRs to 2015; spectrum auction opens up LTE sector and delivers 3.945 billion for the government; MVNO customer base exceeds four million; regulator's 2013 market report; telco operating and financial data to Q2 2014; market developments into 2014.

Companies covered in this report include:

3 Italia, TIM, Vodafone, Wind

Table Of Contents

Italy - Mobile Market Insights, Statistics and Forecasts
1. Synopsis
2. Overview of Italy's mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 Spectrum trading
3.1.2 Other frequencies
3.1.3 Spectrum auctions 2011
3.2 Roaming
3.3 Network sharing
3.4 Mobile Number Portability (MNP)
3.5 Mobile Termination Rates (MTRs)
3.6 Fixed-mobile convergence (FMC)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Trial SCDMA network
5. Major mobile operators
5.1 3 Italia
5.2 TIM
5.2.1 Network contracts
5.3 Vodafone Italy
5.4 Wind
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Messaging Service (SMS)
7.2 Multimedia Messaging Services (MMS)
8. Mobile data services
8.1 Overview
8.2 General Packet Radio Service (GPRS)
8.3 High-Speed Packet Downlink Access (HSDPA)
8.4 High Speed Uplink Packet Access (HSUPA)
8.5 Evolved HSPA (HSPA+)
8.6 Long-term Evolution (LTE)
8.7 Femtocells
8.8 Mobile TV
8.8.1 3 Italia
8.8.2 TIM
9. Mobile content and applications
9.1 Location-based services
9.2 Mobile banking/ticketing
9.3 Payment services
9.4 Machine-to-Machine (M2M)
10. Forecasts
10.1 Forecasts Mobile ARPU 2009 - 2015
10.2 Forecasts UMTS subscribers 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile market revenue 2008 2014
Table 4 Annual revenue per active SIM 2008 - 2012
Table 5 Revenue by service 2009 - 2012
Table 6 Revenue per user, by service 2009 - 2012
Table 7 Mobile market investments 2009 - 2013
Table 8 Mobile market share of subscribers by operator 2004 - 2014
Table 9 Total spectrum outlay by operator () 2011
Table 10 European roaming charges 2007 2011; 2014
Table 11 Cumulative mobile numbers ported 2003 2014
Table 12 Annual mobile numbers portings 2002 2014
Table 13 Mobile termination rates 2008 - 2013
Table 14 UMTS/HSPA subscribers 2004 - 2013
Table 15 3 Italia registered mobile subscribers 2008 - 2014
Table 16 3 Italia active mobile subscribers 2013 - 2014
Table 17 3 Italia annualised ARPU 2008 - 2014
Table 18 3 Italia mobile revenue 2008 - 2014
Table 19 3 Italia mobile EBITDA, capex 2011 - 2014
Table 20 TIM mobile subscribers 2005 - 2014
Table 21 TIM mobile revenue by sector 2008 - 2014
Table 22 Vodafone subscribers 2001 - 2014
Table 23 Vodafone revenue by sector 2009 - 2013
Table 24 Vodafone revenue by sector 2013 - 2015
Table 25 Vodafone prepaid, contract and blended ARPU () 2004 - 2014
Table 26 Vodafone mobile customer cost 2007 - 2014
Table 27 Wind operational statistics and mobile revenue 2005 2014
Table 28 Wind annualised mobile ARPU 2005 - 2014
Table 29 Wind mobile ARPU by service 2012 - 2013
Table 30 Wind mobile subscriber statistics 2005 - 2014
Table 31 Wind mobile internet subscribers 2012 - 2013
Table 32 MVNO mobile subscribers and revenue 2008 - 2014
Table 33 MVNO market share of MVNO subscribers 2010 - 2014
Table 34 Prepaid and contract cards in service 2009 - 2014
Table 35 SMS/MMS and other data revenue 2008 - 2013
Table 36 Vodafone data as proportion of service revenue 2005 - 2013
Table 37 Mobile data revenue as proportion of total 2004 - 2014
Table 38 Mobile data traffic 2008 - 2015
Table 39 M2M deployments 2005 - 2015
Table 40 Forecast mobile ARPU 2005 - 2015
Table 41 Forecast UMTS subscribers and penetration rate 2008 - 2010; 2015
Chart 1 Mobile subscribers and penetration rate 2002 - 2015
Chart 2 Mobile market revenue 2008 - 2014
Chart 3 Annual revenue per active SIM 2008 - 2012
Chart 4 Revenue by service 2009 2012
Chart 5 Mobile market share of subscribers by operator 2004 2014
Chart 6 3 Italia mobile subscribers 2008 - 2014
Chart 7 3 Italia annualised ARPU 2008 2014
Chart 8 TIM annualised ARPU 2005 2014
Chart 9 TIM revenue by sector, annual change 2008 2014
Chart 10 Vodafone prepaid, contract and blended ARPU () 2004 - 2014
Chart 11 SMS/MMS and other data revenue 2008 - 2013
Exhibit 1 UMTS auction results 2000
Exhibit 2 UMTS auction results 2009
Exhibit 3 Spectrum allocations at auction 2011

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