Top 10 Firms Market Overview in Italy Professional Services Market : IT Spending Predictor 2009

• Publication date: June 2009

About This Report This databook provides insight into the top 10 industry players in Italy professional services market in terms of their estimated IT spend. What's In This Report * view of the top 10 industry players in this segment and geography in terms of IT spending *A breakdown of the estimated IT budget by technology for each of the top 10 firms *A breakdown of the estimated IT budget...

About This Report

This databook provides insight into the top 10 industry players in Italy professional services market in terms of their estimated IT spend.

What's In This Report


* view of the top 10 industry players in this segment and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 firms

*A breakdown of the estimated IT budget by channel for each of the top 10 firms

Key Market Facts

The top 10 industry players in Italy professional services market in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a sector that accounted for about 36% of the IT budgets among these companies . This was followed by spending on software and services.

Among the top 10 firms, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 35% of the total estimated IT spending by these firms .

Why Should You Buy This Report?

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target industry s

*Leverage IT spending pattern information to tailor account targeting based on industry player demographics

Business Services Industry in Italy

TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
ITALY PROFESSIONAL SERVICES: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology sector 14
Estimated IT spending by channel 16
CARAT ITALIA SPA 18
Budget overview 18
Carat Italia SpA, estimated spending on IT 19
Carat Italia SpA, estimated IT spending by channel 23
VIZEUM SPA 25
Budget overview 25
Vizeum SpA, estimated spending on IT 26
Vizeum SpA, estimated IT spending by channel 30
HACHETTE RUSCONI PUBBLICITA’ SPA 32
Budget overview 32
Hachette Rusconi Pubblicita’ SpA, estimated spending on IT 33
Hachette Rusconi Pubblicita’ SpA, estimated IT spending by channel 37
TECNOCASA FRANCHISING SPA 39
Budget overview 39
Tecnocasa Franchising SpA, estimated spending on IT 40
Tecnocasa Franchising SpA, estimated IT spending by channel 44
ART’E’ SPA 46
Budget overview 46
Art’e’ SpA, estimated spending on IT 47
Art’e’ SpA, estimated IT spending by channel 51
MAXUS SRL 53
Budget overview 53
Maxus SRL, estimated spending on IT 54
Maxus SRL, estimated IT spending by channel 58
BLUMEDIA SRL 60
Budget overview 60
Blumedia SRL, estimated spending on IT 61
Blumedia SRL, estimated IT spending by channel 65
CLIFFORD CHANCE STUDIO LEGALE ASSOCIATO 67
Budget overview 67
Clifford Chance Studio Legale Associato, estimated spending on IT 68
Clifford Chance Studio Legale Associato, estimated IT spending by channel 72
Y & R ROMA SRL 74
Budget overview 74
Y & R Roma SRL, estimated spending on IT 75
Y & R Roma SRL, estimated IT spending by channel 79
COMEDI SPA 81
Budget overview 81
Comedi SpA, estimated spending on IT 82
Comedi SpA, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your market 89
Disclaimer 89


Index of Figures
Chart 1: Professional services market, Italy, spending on IT ($m), 2008 and 2009 12
Chart 2: Professional services market, Italy, estimated spending by technology sector ($m), 2008 14
Chart 3: Professional services market, Italy, estimated spending on IT by channel ($m), 2008 16
Chart 4: Carat Italia SpA, estimated spending by IT sector, 2008 19
Chart 5: Carat Italia SpA, estimated spending by IT sub-segment ($m), 2008 21
Chart 6: Carat Italia SpA, estimated spending on IT by channel, 2008 23
Chart 7: Vizeum SpA, estimated spending by IT sector, 2008 26
Chart 8: Vizeum SpA, estimated spending by IT sub-segment ($m), 2008 28
Chart 9: Vizeum SpA, estimated spending on IT by channel, 2008 30
Chart 10: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT sector, 2008 33
Chart 11: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT sub-segment ($m), 2008 35
Chart 12: Hachette Rusconi Pubblicita’ SpA, estimated spending on IT by channel, 2008 37
Chart 13: Tecnocasa Franchising SpA, estimated spending by IT sector, 2008 40
Chart 14: Tecnocasa Franchising SpA, estimated spending by IT sub-segment ($m), 2008 42
Chart 15: Tecnocasa Franchising SpA, estimated spending on IT by channel, 2008 44
Chart 16: Art’e’ SpA, estimated spending by IT sector, 2008 47
Chart 17: Art’e’ SpA, estimated spending by IT sub-segment ($m), 2008 49
Chart 18: Art’e’ SpA, estimated spending on IT by channel, 2008 51
Chart 19: Maxus SRL, estimated spending by IT sector, 2008 54
Chart 20: Maxus SRL, estimated spending by IT sub-segment ($m), 2008 56
Chart 21: Maxus SRL, estimated spending on IT by channel, 2008 58
Chart 22: Blumedia SRL, estimated spending by IT sector, 2008 61
Chart 23: Blumedia SRL, estimated spending by IT sub-segment ($m), 2008 63
Chart 24: Blumedia SRL, estimated spending on IT by channel, 2008 65
Chart 25: Clifford Chance Studio Legale Associato, estimated spending by IT sector, 2008 68
Chart 26: Clifford Chance Studio Legale Associato, estimated spending by IT sub-segment ($m), 2008 70
Chart 27: Clifford Chance Studio Legale Associato, estimated spending on IT by channel, 2008 72
Chart 28: Y & R Roma SRL, estimated spending by IT sector, 2008 75
Chart 29: Y & R Roma SRL, estimated spending by IT sub-segment ($m), 2008 77
Chart 30: Y & R Roma SRL, estimated spending on IT by channel, 2008 79
Chart 31: Comedi SpA, estimated spending by IT sector, 2008 82
Chart 32: Comedi SpA, estimated spending by IT sub-segment ($m), 2008 84
Chart 33: Comedi SpA, estimated spending on IT by channel, 2008 86
Chart 34: Research methodology 88


Index of Tables
Data table 1: IT sectors and sub sectors 10
Data table 2: Channel definitions 11
Data table 3: Professional services market, Italy, estimated spending on IT ($m), 2008 and 2009 13
Data table 4: Professional services market, Italy, estimated spending by technology sector ($m), 2008 15
Data table 5: Professional services market, Italy, estimated spending on IT by channel ($m), 2008 17
Data table 6: Carat Italia SpA, IT budget estimates (%), 2008–09 18
Data table 7: Carat Italia SpA, IT budget by estimated entity (as % of overall IT budget), 2008 18
Data table 8: Carat Italia SpA, estimated spending by IT sector, 2008 20
Data table 9: Carat Italia SpA, estimated spending by IT sub-segment, 2008 22
Data table 10: Carat Italia SpA, estimated spending on IT by channel, 2008 24
Data table 11: Vizeum SpA, IT budget estimates (%), 2008–09 25
Data table 12: Vizeum SpA, estimated IT budget by entity (as % of overall IT budget), 2008 25
Data table 13: Vizeum SpA, estimated spending by IT sector, 2008 27
Data table 14: Vizeum SpA, estimated spending by IT sub-segment, 2008 29
Data table 15: Vizeum SpA, estimated spending on IT by channel, 2008 31
Data table 16: Hachette Rusconi Pubblicita’ SpA, IT budget estimates (%), 2008–09 32
Data table 17: Hachette Rusconi Pubblicita’ SpA, estimated IT budget by entity (as % of overall IT budget), 2008 32
Data table 18: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT sector, 2008 34
Data table 19: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT sub-segment, 2008 36
Data table 20: Hachette Rusconi Pubblicita’ SpA, estimated spending on IT by channel, 2008 38
Data table 21: Tecnocasa Franchising SpA, IT budget estimates (%), 2008–09 39
Data table 22: Tecnocasa Franchising SpA, estimated IT budget by entity (as % of overall IT budget), 2008 39
Data table 23: Tecnocasa Franchising SpA, estimated spending by IT sector, 2008 41
Data table 24: Tecnocasa Franchising SpA, estimated spending by IT sub-segment, 2008 43
Data table 25: Tecnocasa Franchising SpA, estimated spending on IT by channel, 2008 45
Data table 26: Art’e’ SpA, IT budget estimates (%), 2008–09 46
Data table 27: Art’e’ SpA, estimated IT budget by entity (as % of overall IT budget), 2008 46
Data table 28: Art’e’ SpA, estimated spending by IT sector, 2008 48
Data table 29: Art’e’ SpA, estimated spending by IT sub-segment, 2008 50
Data table 30: Art’e’ SpA, estimated spending on IT by channel, 2008 52
Data table 31: Maxus SRL, IT budget estimates (%), 2008–09 53
Data table 32: Maxus SRL, estimated IT budget by entity (as % of overall IT budget), 2008 53
Data table 33: Maxus SRL, estimated spending by IT sector, 2008 55
Data table 34: Maxus SRL, estimated spending by IT sub-segment, 2008 57
Data table 35: Maxus SRL, estimated spending on IT by channel, 2008 59
Data table 36: Blumedia SRL, IT budget estimates(%), 2008–09 60
Data table 37: Blumedia SRL, estimated IT budget by entity (as % of overall IT budget), 2008 60
Data table 38: Blumedia SRL, estimated spending by IT sector, 2008 62
Data table 39: Blumedia SRL, estimated spending by IT sub-segment, 2008 64
Data table 40: Blumedia SRL, estimated spending on IT by channel, 2008 66
Data table 41: Clifford Chance Studio Legale Associato, IT budget estimates (%), 2008–09 67
Data table 42: Clifford Chance Studio Legale Associato, estimated IT budget by entity (as % of overall IT budget), 2008 67
Data table 43: Clifford Chance Studio Legale Associato, estimated spending by IT sector, 2008 69
Data table 44: Clifford Chance Studio Legale Associato, estimated spending by IT sub-segment, 2008 71
Data table 45: Clifford Chance Studio Legale Associato, estimated spending on IT by channel, 2008 73
Data table 46: Y & R Roma SRL, IT budget estimates (%), 2008–09 74
Data table 47: Y & R Roma SRL, estimated IT budget by entity (as % of overall IT budget), 2008 74
Data table 48: Y & R Roma SRL, estimated spending by IT sector, 2008 76
Data table 49: Y & R Roma SRL, estimated spending by IT sub-segment, 2008 78
Data table 50: Y & R Roma SRL, estimated spending on IT by channel, 2008 80
Data table 51: Comedi SpA, IT budget estimates (%), 2008–09 81
Data table 52: Comedi SpA, estimated IT budget by entity (as % of overall IT budget), 2008 81
Data table 53: Comedi SpA, estimated spending by IT sector, 2008 83
Data table 54: Comedi SpA, estimated spending by IT sub-segment, 2008 85
Data table 55: Comedi SpA, estimated spending on IT by channel, 2008 87