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Poland - Mobile Market Insights and Statistics

  • January 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 24 pages

Poland's mobile market is benefitting from continued investments in LTE networks. By the beginning of 2015, mobile penetration was about 152%, among the highest levels in the region and reflecting the popularity among consumers for keeping two or more SIM cards. With about 58 million subscribers, the market has room for 26 licensed operators, including 19 MVNOs. The relatively high number of network operators is indicative of market consolidation in coming years, as has been seen in other European markets. ARPU has stabilised after falling in recent years as a result of retail tariff competition, regulatory mandated reductions in mobile termination rates and the take-up of mobile services by lower spending consumer segments of the market. 4G networks have been launched and coverage is expected to improve markedly following the anticipated multi-spectrum auction, delivering improved mobile broadband services nationally within three years. This report offers a concise overview of Poland's mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.

Key developments:

Regulator accepts six bidders for second stage of auction in the 800MHz and the 2.6GHz bands; Polkomtel trials LTE-B technology; PTK Centertel adopts Orange brand following merger with Telekomunikacja Polska; Multimedia Polska launches an MVNO, offering a range of bundled services; Polkomtel sold for 4.56 billion; SMS use continues solid growth; T-Mobile Orange Poland joint venture approved by the Office of Competition; Cyfrowy Polsat launches LTE offer; Orange expands mobile wallet offering; regulator signs 800MHz usage agreement with Ukraine; Cyfrowy Polsat buys the mobile TV platform operator Info TV-FM; Visa Europe trials m-payment system for iPhone users; Polkomtel launches LTE with 22% population coverage; regulator eases cuts in MTR in exchange for network investment; operators secure 1800MHz spectrum at auction, Tele2 Polska launches as an MVNO; regulator's 2013 market data report; telcos' operating and financial data to Q3 2014; recent market developments.

Companies covered in this report include:

CenterNet, Polkomtel, T-Mobile, P4/Play, PTK Centertel, Mobyland, Orange Poland.

Table Of Contents

Poland - Mobile Market Insights and Statistics
1. Synopsis
2. Mobile communications
2.1 Overview of Poland's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 Third Generation licences awarded
2.2.3 Fourth GSM licence/fourth 3G licence auction
2.2.4 800MHz spectrum
2.2.5 2.6GHz
2.2.6 1800MHz spectrum
2.2.7 Mobile Number Portability (MNP)
2.2.8 Mobile Termination Rates (MTRs)
2.2.9 Roaming
2.2.10 Network sharing
2.2.11 Standard interfacing
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.4 Major mobile operators
2.4.1 PTK Centertel/Orange
2.4.2 Polkomtel/Plus GSM
2.4.3 T-Mobile Poland
2.4.4 CenterNet
2.4.5 Mobyland
2.4.6 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
3. Mobile Messaging
3.1 Short Message Service (SMS)
3.2 Mobile data services
3.2.1 General Packet Radio Service (GPRS)
3.2.2 Enhanced Data for GSM Evolution (EDGE)
3.2.3 High Speed Packet Access (HSPA)
3.2.4 Long-term Evolution (LTE)
3.2.5 Mobile TV
3.3 Mobile content and applications
3.3.1 M-payment
4. Related reports
Table 1 Mobile market revenue 2009 - 2014
Table 2 Mobile subscribers and penetration rate historic 1995 - 2004
Table 3 Mobile subscribers and penetration rate 2005 - 2015
Table 4 Mobile market share of revenue by operator 2009 - 2013
Table 5 Mobile market share of subscribers by operator 2009 - 2013
Table 6 Mobile market traffic and annual change 2006 - 2015
Table 7 Mobile number portings 2009 2013
Table 8 Retail roaming charges, voice, SMS, data 2010; 2012; 2014
Table 9 Roaming traffic (voice, SMS, data) 2007 - 2013
Table 10 Orange mobile services revenue 2010 - 2014
Table 11 Orange subscribers 2007 - 2014
Table 12 Orange total monthly ARPU 2010 - 2014
Table 13 Orange data ARPU share 2008 - 2014
Table 14 Polkomtel subscribers 2009 2010; 2012
Table 15 Polkomtel financial data 2009 - 2012
Table 16 Polkomtel annualised ARPU 2008 - 2009
Table 17 T-Mobile subscribers 2007 - 2014
Table 18 T-Mobile financial data 2005 - 2014
Table 19 T-Mobile ARPU and churn 2005 - 2014
Table 20 Play mobile subscribers 2007 - 2014
Table 21 Netia mobile subscribers 2010 - 2014
Table 22 Ratio of prepaid to postpaid subscribers 2003 - 2013
Table 23 Orange prepaid subscribers 2003 - 2014
Table 24 T-Mobile prepaid subscribers 2005 - 2014
Table 25 SMS messages sent and annual growth 2006 - 2014
Table 26 MMS messages sent and annual growth 2006 - 2014
Table 27 Mobile data traffic 2008 - 2015
Chart 1 Mobile subscribers and penetration rate 2000 2015
Chart 2 Orange total monthly ARPU 2009 2014
Chart 3 T-Mobile financial data 2005 2014
Exhibit 1 2G spectrum awarded in Poland

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