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Bulgaria - Digital Economy and Broadband Markets - Insights, Statistics and Forecasts

  • November 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 19 pages

Bulgaria's broadband market enjoys excellent cross-platform competition, including DSL, cable, FttX, WiMAX and LAN-based services. The country has undertaken steps to develop an internet society encompassing commerce, health and government services. Cable TV penetration is well above the EU average and the market has undergone considerable consolidation. Digital TV is also widely available via broadband TV and satellite. The incumbent Vivacom has invested in fibre networks, and by September 2014 its infrastructure reached more than 830,000 premises. The number of fibre subscribers grew 110% in 2013, and similar growth is expected in 2015 as customers migrate from legacy DSL. This report provides an insight into Bulgaria's broadband and digital media markets. It includes an overview of the technologies, major players and market developments, as well as a variety of statistics and fixed broadband forecasts to 2020.

Key developments:
Vivacom makes bid to re-acquire NURTS DTTV provider; ASO achieved in October 2013; Satellite BG ceases broadcasting; new cableco association launched; consolidation among cable TV players; Vivacom increases satellite broadband service to 18Mb/s; government investment program for broadband in rural areas; Vivacom FiberNet offer to reach one million households by end-2014; regulator's market data updates for 2013; telcos' operating data to Q3 2014; recent market developments.

Companies covered in this report include:
MobilTel, Trans Telecom, Vivacom, Bulgarian Telecom and Television, Blizoo.

Table Of Contents

Bulgaria - Digital Economy and Broadband Markets - Insights, Statistics and Forecasts
1. Synopsis
2. Broadband market
2.1 Fixed broadband overview
2.2 Broadband statistics
2.3 Bulgaria's emerging internet society
2.3.1 E-government
2.3.2 E-health
2.4 Cable
2.5 Asymmetrical Digital Subscriber Line (ADSL)
2.6 Fibre-to-the-Premises (FttP)
2.7 Wireless broadband
2.7.1 World Interoperability for Microwave Access (WiMAX)
2.8 Satellite broadband
2.8.1 Mobile broadband
3. Overview of digital media market
3.1 Bundled services
3.2 Digital TV
3.2.1 Broadband TV (IPTV)
3.2.2 Video-on-Demand (VoD)
3.2.3 Digital Terrestrial TV (DTTV)
3.2.4 Cable TV (CATV)
3.2.5 Satellite-based digital pay TV developments
4. Forecasts
4.1 Fixed broadband forecasts 2010 - 2013; 2020
4.1.1 Scenario 1 higher broadband subscriber growth
4.1.2 Scenario 2 lower broadband subscriber growth
4.1.3 Notes on scenario forecasts
5. Related reports
Table 1 Internet users and penetration rates 2000 - 2014
Table 2 Broadband market share by access type 2009 - 2013
Table 3 Fixed broadband subscribers and penetration 2005 - 2015
Table 4 Fixed broadband subscribers by data speed 2010- 2013
Table 5 Data/internet retail and wholesale revenue 2008 - 2013
Table 6 ICT usage by businesses 2006 - 2011
Table 7 E-education usage by individuals 2007 - 2012
Table 8 E-education usage by businesses 2007 - 2012
Table 9 Uptake of e-government services by businesses 2004 - 2010
Table 10 Uptake of e-government services by individuals 2004 - 2010
Table 11 MobilTel broadband subscribers 2011 - 2014
Table 12 Cable broadband subscribers 2005 - 2014
Table 13 ADSL subscribers 2005 - 2014
Table 14 Vivacom FttX connections and homes passed 2013 - 2014
Table 15 FttP subscribers 2008 - 2014
Table 16 MobilTel mobile broadband subscribers 2008 - 2014
Table 17 Proportion of analogue/digital viewing 2008 - 2012
Table 18 Broadcasting revenue by service 2010 - 2013
Table 19 Penetration of TV services 2009 - 2013
Table 20 TV service received in bundled offers 2010 - 2013
Table 21 IPTV subscribers 2008 - 2012
Table 22 IPTV revenue 2008 - 2012
Table 23 Cable TV subscribers 2006 - 2012
Table 24 Satellite TV subscribers 2006 - 2012
Table 25 Satellite broadcasting revenue 2008 - 2013
Table 26 Forecast fixed broadband subscribers higher growth scenario 2013; 2015; 2020
Table 27 Forecast fixed broadband subscribers lower growth scenario 2010 - 2013; 2020
Chart 1 Fixed broadband subscribers and penetration 2005 2015
Exhibit 1 The Economist Intelligence Unit (EIU) annual E-readiness criteria

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