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Bulgaria - Mobile Market Insights, Overview and Statistics

  • November 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 20 pages

Bulgaria has a strong mobile market, with effective competition provided by Telekom Austria's M-Tel, Telenor's local unit, and the incumbent Vivacom. Mobile penetration is relatively high, the result of a significant trend for fixed-mobile substitution in recent years. Competition among network operators has intensified given the recent implementation of a streamlined mobile number portability process. Vivacom has also branched into the fixed-line market, acquiring a number of fibre-based broadband internet service providers. Mobile data offerings are focused on mobile broadband, resulting in considerable investment in network upgrades among all players. This report presents a concise overview of Bulgaria's mobile market, offering a variety of statistics and insightful analysis covering the major operators, market developments and services offered.

Key developments:
GloBul rebranded as Telenor Bulgaria; Max Telecom launches Bulgaria's first commercial LTE network; regulator consults on the use of remaining 1800MHz band; MobilTel extends its GSM licence; MNOs fined for MNP non-compliance; HSPA+ coverage extended; mobile sector representing nearly half of all telecom sector revenue; Vivacom reports strong growth in mobile broadband subscriber base; mobile termination rates reduced; MNP takes off under new regulatory measures; 1800MHz spectrum licensees fail to pay for fees; M-Tel extends LTE roll-out; regulator's market data for 2013; telcos' operating and financial data to Q3 2014; recent market developments.

Companies covered in this report include:
Vivacom, MobilTel, GloBul.

Table Of Contents

Bulgaria - Mobile Market Insights, Overview and Statistics
1. Synopsis
2. Mobile communications
2.1 Overview of Bulgaria's mobile market
2.1.1 Mobile statistics
2.1.2 Market share
2.2 Regulatory issues
2.2.1 First GSM licence
2.2.2 Second GSM licence
2.2.3 Third GSM licence
2.2.4 Fourth GSM licence
2.2.5 Third generation (3G) licences
2.2.6 Fourth Generation spectrum auction
2.2.7 1800MHz band
2.2.8 TETRA licences
2.2.9 Mobile Number Portability (MNP)
2.2.10 EU roaming tariffs
2.2.11 Mobile Termination Rates (MTR)
2.3 Mobile technologies
2.3.1 GSM
2.3.2 TETRA
2.3.3 Third generation mobile (3G)
2.4 Major mobile operators
2.4.1 Vivacom
2.4.2 MobilTel/M-Tel
2.4.3 Telenor Bulgaria (Cosmo Bulgaria Mobile/GloBul)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Overview
2.6.2 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.6.3 General Packet Radio Service (GPRS)
2.6.4 Enhanced Data for GSM Evolution (EDGE)
2.6.5 Evolved High Speed Packet Access (HSPA+)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.6.8 Mobile broadband
2.7 Mobile content and applications
2.7.1 M-commerce (micropayments)
3. Related reports
Table 1 Mobile network coverage by operator 2013
Table 2 Historic - Mobile subscribers and penetration 1995 - 2004
Table 3 Mobile subscribers and penetration 2005 - 2014
Table 4 Mobile sector revenue 2009 - 2014
Table 5 Proportion of mobile revenue by service 2010 - 2013
Table 6 Mobile market share of subscribers by operator 2006- 2013
Table 7 Mobile market share of revenue by operator 2007- 2013
Table 8 Mobile market revenue share by service 2008 - 2013
Table 9 UMTS population coverage by operator 2013
Table 10 Cumulative mobile number portings 2008 - 2012
Table 11 European roaming charges 2007 - 2014
Table 12 European retail data roaming charges 2012 - 2014
Table 13 European wholesale roaming charges 2012 - 2014
Table 14 Vivacom mobile subscribers 2012 - 2014
Table 15 Vivacom mobile revenue 2009 - 2014
Table 16 MobilTel financial data 2005 - 2014
Table 17 MobilTel prepaid, postpaid and blended monthly ARPU 2004 - 2014
Table 18 MobilTel mobile subscribers 2007 - 2014
Table 19 MobilTel Minutes of Use (MOU) 2007 - 2014
Table 20 Telenor (GloBul) financial data 2009 - 2013
Table 21 Telenor (GloBul) mobile services revenue 2011 - 2013
Table 22 Telenor Bulgaria financial data (NOK) 2013 - 2014
Table 23 Telenor Bulgaria subscribers 2007 - 2014
Table 24 Ratio of prepaid to postpaid subscribers 2002 - 2013
Table 25 MobilTel prepaid subscribers 2004 - 2014
Table 26 Total SMS messages sent 2003 - 2014
Table 27 Total MMS messages sent 2003 - 2014
Table 28 Active mobile broadband subscribers and penetration 2009 - 2012
Table 29 MobilTel mobile broadband subscribers 2008 - 2014
Chart 1 Mobile subscribers and penetration 2002 - 2014
Chart 2 Mobile market share of subscribers by operator 2006- 2013
Chart 3 Mobile market revenue share by service 2008 2013
Chart 4 MobilTel financial data 2005 - 2014
Chart 5 MobilTel prepaid, postpaid and blended monthly ARPU 2004 - 2014
Chart 6 Telenor (GloBul) financial data 2009 - 2013

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