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Lithuania - Mobile Market Insights, Statistics and Forecasts

  • November 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 21 pages

Lithuania's mature mobile market is served by Omnitel, Bité and Tele2, as well as a number of Mobile Virtual Network Operators (MVNOs). SIM card penetration is high for the region, and while the prepaid sector accounts for the majority of subscribers the proportion postpaid services is increasing. With dwindling new subscriber acquisition opportunities, mobile operators are heavily marketing mobile broadband services, made possible from past investments in 3G and HSPA networks and current upgrades with LTE technology.

As was the case with the mobile voice market, competition is driving down prices for mobile broadband plans and accelerating take up. This report provides an overview of the Lithuania's highly-developed mobile market, covering the major operators, regulatory developments, mobile technologies, and services on offer as well as a range of insightful statistics.

Key developments:
Omnitel trials LTE-Advanced (LTE-A) technology; Bité to invest LTL45 million on network expansion, providing 90% 3G geographic coverage to by the end of 2014; Omnitel offering voice and data LTE services for smartphone users; mobile revenue continues to fall; Omnitel expands LTE network; spectrum auctioned in the 2.6GHz band and 800MHz bands; regulator's market data to June 2014; telcos' financial and operating data to Q3 2014; recent market developments.

Companies covered in this report include:
Omnitel, Bité Lithuania, Tele2 Lithuania.

Table Of Contents

Lithuania - Mobile Market Insights, Statistics and Forecasts
1. Synopsis
2. Mobile communications
2.1 Overview of Lithuania's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 Mobile Number Portability (MNP)
2.2.3 Third GSM licence awarded
2.2.4 2.6GHz spectrum
2.2.5 790-860MHz spectrum
2.2.6 Significant Market Power (SMP)
2.2.7 Mobile Termination Rates (MTR)
2.3 Mobile technologies
2.3.1 Third Generation (3G)
2.4 Major mobile operators
2.4.1 Overview of operators
2.4.2 Omnitel
2.4.3 Bite
2.4.4 Tele2
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile messaging
2.6.1 Short Message Service (SMS)
2.6.2 Multimedia Messaging Service (MMS)
2.7 Mobile data services
2.7.1 Overview
2.7.2 General Packet Radio Services (GPRS)
2.7.3 Enhanced Data for GSM Evolution (EDGE)
2.7.4 High-speed Packet Access (HSPA)
2.7.5 Long-term Evolution (LTE)
2.8 Mobile content and applications
2.8.1 Portals
2.8.2 Machine-to-Machine (M2M)
2.8.3 Mobile TV
3. Related reports
Table 1 Historical - Mobile subscribers and penetration rate 1998 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Proportion of mobile market revenue by service 2010 2014
Table 4 Revenue from roaming services 2006 - 2014
Table 5 Mobile market revenue, MNOs and resellers 2006 - 2014
Table 6 MVNO share of subscribers and revenue 2003 - 2014
Table 7 Proportion of mobile service revenue to total telecom sector revenue 2006 - 2014
Table 8 3G/4G subscriber market share per operator 2009 - 2014
Table 9 Number of 3G/4G subscribers 2007 - 2014
Table 10 Market share per operator by revenue 2009 - 2014
Table 11 Market share per operator by subscribers 2009 - 2014
Table 12 Base stations in use 2006 2014
Table 13 Mobile ARPU 1998 - 2015
Table 15 Omnitel subscribers 2007 - 2014
Table 16 Omnitel annualised ARPU 2005 - 2014
Table 17 Omnitel MOU and churn 2005 - 2014
Table 18 Omnitel financial data 2005 - 2014
Table 18 Omnitel mobile services revenue 2012 - 2014
Table 19 Bite mobile subscribers by type 2007 - 2014
Table 20 Bite annualised ARPU 2007 2009; 2014
Table 21 Bite Lithuania financial data 2009 - 2014
Table 22 Tele2 mobile financial data 2008 - 2014
Table 23 Tele2 mobile subscribers 2007 - 2014
Table 24 Ratio of prepaid to postpaid subscribers 2002 - 2014
Table 25 Prepaid subscribers 2010 - 2014
Table 26 Total SMS messages sent 2004 - 2014
Table 27 Total MMS messages sent 2004 - 2014
Table 28 Mobile data sent on 3G networks (quarterly comparison) 2006 - 2014
Table 31 Mobile data subscriber market share per operator 2009 - 2014
Table 32 Mobile data revenue 2010 - 2012
Table 33 HSPA subscribers 2007 - 2012
Table 34 M2M connections 2012 - 2014
Chart 1 Mobile subscribers and penetration rate 2005 - 2015
Chart 2 Revenue from roaming services 2006 - 2014
Chart 3 Mobile market revenue, MNOs and resellers 2006 - 2014
Chart 4 Number of 3G/4G subscribers 2007 - 2014
Chart 5 Omnitel annualised ARPU 2005 - 2014
Chart 6 Omnitel financial data 2008 - 2014
Chart 7 Bite financial data 2009 - 2014
Chart 8 Tele2 mobile financial data 2008 - 2014
Chart 9 Ratio of prepaid to postpaid subscribers 2002 - 2014
Exhibit 1 2G spectrum awarded
Exhibit 2 4G spectrum awarded 800MHz band

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