1. Market Research
  2. > Media
  3. > Publishing Market Trends
  4. > BuddeComm Intelligence Report - Impact of the Digital Economy and the Media Industry

BuddeComm Intelligence Report - Impact of the Digital Economy and the Media Industry

  • November 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 20 pages

With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share.

But in general, despite the obvious need to move with the times, many organisations are still grappling with the digital economy and questioning the impact it will have on them or, even worse, are ignorant about it. In many cases, their own consumers are well ahead of them.

The public sector is also seriously affected by this, and may even have greater difficulties with the transition. They should learn from the problems in other sectors, especially book and newspaper publishing. The issues encountered by the Healthcare and Education industries are also classic examples.

The digital media companies are the clear leaders; however, there are parallel developments taking place: one driven by Digital TV using the broadcasting networks, and one driven by broadband using fixed and mobile telecom infrastructure. In 2015, the advertising spending being directed towards digital media continues to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long-standing book publishing industry as a case study of one example where digital media is having an enormous impact.

Latest developments:
Spending on advertising using digital media channel continues to grow in market share despite economic conditions slowing down the growth of overall advertising spending. The age-old issue of copyright and online piracy continue to be a core problem for the media industry. E-reader sales are declining as consumers turn to touch-screen tablets, global e-book sales continue to soar.

Table Of Contents

BuddeComm Intelligence Report - Impact of the Digital Economy and the Media Industry
1. Synopsis
2. The digital economy what is at stake for you?
3. Advertising important to media industry
4. Collapse of the traditional media industry
5. Market insights
5.1 From calls to applications
5.2 Expect delays and roadblocks
5.3 Fragmentation, consolidation, mergers and acquisitions
5.4 Where are the new opportunities?
5.5 Think international
5.6 Media and Telco's adapting business to the new Digital Economy
5.7 Copyright and the Internet back in the Spotlight
6. Whatever happened to media convergence?
6.1 Convergence substitution
6.2 New business models for media content required
7. Media companies need to disaggregate and rebuild
7.1 Brand key in online media
7.1.1 Rapidly changing online news market
7.1.2 Learn to value brands
7.1.3 PC versus mobile-centric worlds
8. E-books and e-newspapers
8.1 Digital e-readers/e-books
8.2 The challenging newspaper publishing sector
9. The anomaly of the mass media
9.1 Analysis of media trends
9.2 Apps, Social Networks, Entertainment and Gaming separate report
10. Related reports
Table 1 Global media ad spending 2012 - 2016
Table 2 Global digital ad spending 2012 - 2016
Table 3 Global advertising spending market share by major types 2012 - 2014
Table 4 Global e-reader shipments and annual change 2009 - 2015
Table 5 Most popular platforms for receiving news in the UK 2013 - 2014
Table 6 Most popular formats for receiving news in the USA 2010; 2012
Exhibit 1 Statistical snapshot of e-books
Exhibit 2 Amazon versus Hachette
Exhibit 3 Price fixing allegations

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Content Economics: How digital distribution is impacting content industries

Content Economics: How digital distribution is impacting content industries

  • $ 4600
  • Industry report
  • June 2016
  • by IDATE

This report takes a look at four major content industry sectors: - book publishing - recorded music - video games - video. For each sector, it provides detailed market data, along with an analysis ...

Media Global Industry Almanac_2016

Media Global Industry Almanac_2016

  • $ 2995
  • Industry report
  • October 2016
  • by MarketLine

Summary Global Media industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions ...

Global Consumer Book Publishing Market 2016-2020

Global Consumer Book Publishing Market 2016-2020

  • $ 2500
  • Industry report
  • September 2016
  • by Infiniti Research Limited

ABSTRACT About Consumer Book Publishing Consumer book publishing refers to publishing of books that are meant for casual reading. Fiction and non-fiction are the two major types of books under consume ...

Media Global Industry Guide_2016

October 2016 $ 1495


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.