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Australia - Digital Economy - Advertising, Statistics and Revenues

  • April 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 18 pages

An increase in advertising spending on the mobile sector has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers. Advertising spending in the online advertising market increased again in 2014 and is set to grow steadily in coming years as businesses and consumers interact in this marketplace.

The increase in online advertising comes as Australian businesses expand their presence online and aim to see local sales win over from sales made offshore.

The increased use of video advertising and video viewing also continued in 2014, and will grow consistently for the next five or so years according to industry trends.

In this report we provide an overview of the Australian digital economy based on the online advertising market, with statistics, trends, forecasts, estimates and analysis in tabular, text and easy-to-read chart formats covering a wide cross-section of the sector.

Key developments:
Online advertising, video-based advertising, email advertising, mobile advertising, hard-copy advertising still popular with readers, digital media, social networking, NBN; includes IAB report to June 2014.

Table Of Contents

Australia - Digital Economy - Advertising, Statistics and Revenues
1. Synopsis
2. Analysis of developments in the advertising industry
2.1 The effect of big data on the advertising industry
2.2 Online advertising does not improve the overall result for advertisers
3. The online advertising market
3.1 Online advertising market is maturing
3.2 Online expenditure 2013
3.3 Demographic statistics
3.4 Online advertising revenue statistics
4. Mobile internet advertising
4.1 Background
4.2 Mobile advertising to mature
4.3 Mobile devices increase growth in online video advertising
4.4 Generation Y is driving the online media push
4.5 Underinvestment in mobile advertising
5. Other Market surveys
5.1 Insights into the world of Internet Marketeers
5.2 Australia leader in digital marketing
5.3 Social media sites linked to advertising and buying patterns
5.4 Business advertising to get traffic
5.5 Business presence on social media
5.6 Social Networking Sites
5.7 Children, internet and social networks
5.8 PwCs Australian Entertainment and Media Outlook 2014-2018
5.8.1 Marketing spend shifts from advertising to owned channels
5.8.2 Content is still king, but brands are the new kingmakers
5.8.3 Data analytics the key to unlocking customer value
5.8.4 Marketings influence over business strategy grows
5.8.5 Sector Performance
5.9 Search advertising revenues
5.10 Different (digital) working arrangements
5.11 Being online worth £1,000 a year: BT study
6. Website usage statistics
6.1 Top 10 Australian websites 2010 - 2014
7. Related reports
Table 1 General display industry categories market share - 2013
Table 2 Market shares of key online advertising markets 2008 - 2013
Table 3 Online advertising expenditure and forecasts 2000 - 2015
Table 4 Estimated mobile device advertising in Australia 2008 - 2015
Table 5 Use of social networking sites by age group 2008 - 2014
Table 6 Use of social networking sites by demographic 2008 - 2014
Table 7 Estimated online paid search advertising revenue 2005 - 2006; 2010 - 2013
Table 8 Top ten websites by unique Australian audiences 2010 - 2014
Chart 1 Overview of online advertising expenditure and forecasts 2003 2015
Chart 2 Overview of social networking use by age group 2010 - 2014
Chart 3 Overview of paid search advertising revenue 2005 - 2006; 2010 - 2013

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