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New Zealand - Mobile Communications - Statistics, Analysis and Major Operators

  • June 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 31 pages

New Zealand's mobile market continues to undergo significant developments. Spark has closed down its CDMA network and launched an in-house MVNO, Skinny, as also a commercial LTE service which covers most of the country. This competes with LTE offers from Vodafone and New Zealand's third mobile operator 2degrees, the latter having launched in mid-2014.

Mobile market penetration, at around 120-125%, is growing steadily as operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions allowing for the expansion of LTE networks, and further regional deployment of 3G coverage under the RBI, we expect to see steady subscriber growth across the networks.
2degrees has enjoyed solid subscriber growth since launching services in 2009. The operator has around 25% overall market share of subscribers. Although 2degrees secured spectrum in the 700MHz band in late 2013, it may nevertheless find it difficult to compete against Vodafone and Spark which have considerably more spectrum at their disposal.

This report provides market analyses as well as operating and revenue statistics and forecasts for the New Zealand mobile market, with recent market updates.
More extensive details on the operations of Vodafone and Spark New Zealand are covered in separate company reports at: www.budde.com.au.

Key developments:
Spark to deploy 700MHz LTE wireless broadband in rural areas; 2degrees reports strong growth in revenue to March 2015, acquires the ISP Snap to enter the fixed-mobile convergence market; Vodafone teams with Netflix to provide content on smartphones; PT Telekom ends talks to acquire up to 30% of 2degrees; Spark secures the remaining spectrum block in the 700MHz band, launches LTE in the 700MHz band in the Waikato, signs MoU with Huawei to upgrade its 3G network and provide CA technology; Vodafone sees slight rise in customer base to mid-2014, doubles data allowance for RBI customers; Spark Mobile introduces CA technology to its LTE network; Vodafone launches LTE using the 700MHz band; 2013 Census showing continuing shift from landline telephone to mobile; Vodafone readies for international LTE roaming; 2degrees launches LTE in Auckland; Vodafone's LTE base passes 500,000; 2degrees appoints new CEO; telcos' financial and operating results for H12015; regulator's market update; recent market developments.

Companies covered in this report:
2degrees, Skinny, Clear Mobitel, TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon, Vodafone New Zealand, Spark New Zealand.

Table Of Contents

New Zealand - Mobile Communications - Statistics, Analysis and Major Operators
1. Synopsis
2. Mobile market overview
3. Major mobile operators
3.1 Spark Mobile
3.1.1 Background information
3.1.2 MVNO wholesale market
3.1.3 Skinny
3.1.4 LTE
3.2 Vodafone New Zealand
3.2.1 Background information
3.2.2 Financial developments
3.2.3 Recent developments
3.2.4 LTE
3.3 2degrees Mobile
3.3.1 Company overview
3.3.2 2degrees company financial statistics
3.3.3 Positive signs for 2Degrees into 2015
3.3.4 Brief company history background information
3.3.5 An award winning company in the making
3.3.6 Network expansion and preparing for 4G
3.3.7 Difficulties ahead
3.3.8 New management
3.3.9 LTE
4. Mobile Virtual Network Operators (MVNOs)
4.1 TelstraClear
4.1.1 MVNO overview
4.1.2 TelstraClear sold to Vodafone
4.2 Black+White
4.3 CallPlus/Slingshot
4.4 Compass
4.5 Orcon
5. Mobile market analysis
5.1 700MHz spectrum auction
6. Statistics
6.1 Operating statistics
6.2 Historic statistics
6.3 Revenue analysis
6.4 Mobile revenue statistics
6.4.1 Recent yearly figures 2008 2014
6.4.2 Historic yearly figures 1997 - 2007
6.5 Number Portability (NP)
6.6 Smart device market
6.6.1 Smartphones and tablet penetration expanding
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.1.1 Overview
7.1.2 Spamming texts
8. Mobile content and applications
8.1 Mobile data growth
8.2 International Mobile Roaming (IMR)
8.3 NFC payments
8.3.1 BNZ with Vodafone and VISA
8.3.2 Spark, Westpac, Paymark and a mobile wallet
8.3.3 2degrees, Snapper and Touch2Pay
8.4 Joint venture for Trusted Service Manager (TSM)
8.5 Machine-to-Machine (M2M)
9. Related reports
Table 1 Spark mobile service revenue 2009 - 2015
Table 2 Spark mobile subscribers 2001 - 2014
Table 3 Spark mobile ARPU 2012 - 2015
Table 4 Vodafone mobile subscribers 2007 - 2015
Table 5 Vodafone company revenue 2012 - 2015
Table 6 2degrees mobile subscribers 2009 2014
Table 7 2degrees key financial performance figures 2008 - 2014
Table 8 Mobile data traffic 2010 - 2014
Table 9 Mobile data use per connection 2010 - 2014
Table 10 Mobile voice traffic 2006 - 2014
Table 11 Mobile voice traffic use per connection 2006 - 2014
Table 12 Mobile subscribers, annual change and penetration rate 2001 - 2014
Table 13 Annual change in mobile subscribers per major operator 2002 - 2013
Table 14 Historic - Market share of mobile subscribers per operator 1995 - 2004
Table 15 Market share of mobile subscribers per operator 2005 - 2013
Table 16 Spark and Vodafone prepaid versus postpaid subscribers 2005 - 2013
Table 17 Market share of prepaid subscribers by MNO 2009 - 2013
Table 18 Mobile subscribers per major operator (historic) 2001 - 2007
Table 19 Mobile subscribers, annual change and penetration rate (historic) 1995 - 2000
Table 20 Spark and Vodafone network termination rates 2009 - 2014
Table 21 Mobile market revenue 2006 - 2014
Table 22 Annual change in mobile market revenue by MNO 2008 - 2013
Table 23 Mobile revenue market share by MNO 2008 - 2013
Table 24 Mobile market revenue by MNO (historic) 1997 - 2007
Table 25 Annual change in mobile market revenue by MNO (historic) 1998 - 2007
Table 26 Mobile revenue market share by MNO (historic) 1997 - 2007
Table 27 SMS messages sent 2009 - 2015
Table 28 SMS revenue 2009 - 2015
Chart 1 Spark mobile ARPU 2012 2015
Chart 2 Overview of 2degrees key financial performance indicators 2008 - 2014
Chart 3 Overview of mobile subscribers, annual change and penetration rate 2005 - 2014
Chart 4 Overview of mobile market share by major operator 2005 - 2013
Exhibit 1 2degrees Mobile at a glance
Exhibit 2 2degrees background start-up information
Exhibit 3 Frequencies of mobile network operators in Australia and New Zealand 2013

Companies Mentioned 2degrees, Skinny, Clear Mobitel, TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon, Vodafone New Zealand, Spark New Zealand.

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