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Australia - Digital Media - Gaming and Gambling

  • March 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 16 pages

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As broadband speed and capacity increases we are seeing a whole new range of gaming applications entering the market over the next decade.

Not needing a console has increased access and created distinctions between console vs. casual gamers. Games are now integrated with other online services such as music and movies. The video and computer games industry in Australia had a bumper year in 2014, with sales hitting $2.46 billion, representing an increase of 20% over 2013 (IGEA). Much of the growth in digital has come from a jump year-on-year in mobile game downloads.

Online gaming and gambling can take players from outside the boundaries of their home countries where these online activities may or may not be sanctioned by the authorities. The global market is an expanding one where virtual online gaming and virtual online gambling is a growth market. There is a decline in the number of Australians who are gambling but an explosion in sports betting, especially via online.

In this report we provide information and analysis and an overview of digital media developments in online gaming and gambling along with survey results with some statistics provided throughout the text and in tabular formats.


Key developments:
Electronic gaming machines, interactive gaming, video games, gambling, online
Companied covered in this report include:
Optus, Tabcorp, Sportingbet, FOXTEL, Sky Racing, Australasian Gaming Council, IEAA, Betfair, IGEA, Facebook.

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