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Australia - Mobile Communications - The Industry into 2014

  • August 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 26 pages

The major mobile network operators in Australia Telstra, Optus, and Vodafone (VHA) provide a range of services essential for commerce as well as communication and social networking. These services have evolved from basic voice and SMS messaging to encompass high-end mobile data applications including gaming and m-commerce. Although mobile penetration is above 130%, and continues to rise as users make use of multiple SIMs and connected devices, MNOs must find innovative business models and provide attractive bundles and innovative services to increase revenue in a competitive market.
Mobile broadband usage in particular has taken off during the last few years, a trend which will continue following the introduction of a wider range of affordable devices. iPhones and Android-based devices dominate this segment, though the revitalised Windows Phone stands to make some headway in conjunction with the recently released Windows Surface 3 tablet. Alongside these devices has been the proliferation of mobile apps, a market which has been thrown open to developers and which has become a key facilitator for mobile broadband growth.

This report evaluates the strategies and performances of network operators, including financial and operational data to March 2014. It also reviews the main MVNOs and MVNEs, and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.

Key developments:

Analysis on mobile user productivity; 2G, 3G, 4G, LTE, WCDMA, HSDPA and HSUPA technologies, mobile satellite services; MVNO market receives shakeup with the collapse of Kogan Mobile; high churn rate favouring MVNOs with sound business models; telcos' financial and operating updates to March 2014; market developments to mid-2014.

Companies covered in this report include:

Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN Co, Virgin Mobile, Vodafone, Aldi Mobile; Huawei, Lebara, AAPT, Kogan Mobile, GRLmobile, Red Bull Mobile, Macquarie Telecom, Boost Tel, Pivotel, Globalstar.

Table Of Contents

Australia - Mobile Communications - The Industry into 2014
1. Synopsis
2. Industry overview
2.1 Background information
2.2 Subscriber statistics
2.3 Mobile coverage remains major problem for the region
2.4 Rural Australia in favour of NBN mobile services
2.5 Consumer rip-off stops with new Telecommunications Consumer Protection Code
2.6 Mobile calling plan standardisation a start to a clearer choice
2.7 Roaming
2.8 NBN as backhaul
2.9 Mobile technology boost productivity
2.10 The mobile retail market is all about marketing
3. Mobile Network Operators (MNOs)
3.1 Telstra
3.1.1 Overview
3.1.2 Network speed, coverage and services
3.2 SingTel Optus
3.2.1 Overview
3.2.2 Network speeds and coverage
3.3 Vodafone Hutchison Australia (VHA)
3.3.1 Overview
4. Network technologies
4.1 HSPA-based services
4.2 Long-term Evolution (LTE)
4.3 2G services (historic)
5. Mobile Virtual Network Operators (MVNOs)
5.1 Background on the MVNO sector
5.2 Market overview
5.3 Other developments in the MVNO market
5.4 Amaysim
5.5 Red Bull Mobile
5.6 Kogan Mobile
5.7 Aldi Mobile
5.8 Lebara Mobile
5.9 Macquarie Telecom
5.10 Virgin Mobile
5.11 Woolworths Mobile
6. Mobile resellers
6.1 Background information
6.2 Resellers on the Telstra network
6.3 Resellers on the Optus network
6.4 Resellers on the Vodafone network
7. Mobile Virtual Network Enablers (MVNEs)
7.1 Background information
7.2 Pivotel
7.2.1 Satellite services
7.2.2 PT. Pivotel Amalgam Indonesia
7.2.3 Cellular Mobile Services
7.3 M2 Telecommunications Group (separate report)
8. Mobile retailers (separate report)
9. Related reports
Table 1 Mobile market subscribers, penetration rate and annual change 2010 - 2014
Table 2 Total mobile services market revenue and annual change 2010 - 2014
Table 3 Optus revenue 2012 - 2014
Table 4 Pivotel Globalstar satellite data costs July 2014
Chart 1 Mobile market subscribers, penetration rate and annual change 2010 - 2014
Chart 2 Overview of total mobile services market revenue and annual change 2010 - 2014
Exhibit 1 The initial analogue operators brief historic background
Exhibit 2 MVNO models
Exhibit 3 MVNO opportunities
Exhibit 4 Mobile carriers and selected MVNOs 2014
Exhibit 5 Examples of key MVNO customer segments
Exhibit 6 Amaysim at a glance
Exhibit 7 Mobile carriers and selected resellers and MVNEs
Exhibit 8 An overview of Boost Tel
Exhibit 9 Pivotel Communications Pty Limited at a glance

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