1. Market Research
  2. > Wireless Technology Market Trends
  3. > Australia - WiFi Hotspot Market

Australia - WiFi Hotspot Market

  • October 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 23 pages

WiFi has established itself as the quiet achiever while all the attention has been focused on developments in the mobile market WiFi is delivering broadband access to millions of people free!
Overseas visitors are among the largest users as they can bypass the extremely high mobile operators' roaming charges. Backpacker hostels without free WiFi access will not be able to attract business, so there is a very clear business model for them to offer such a service.
Local councils are the latest group of entities offering free outdoor WiFi Hot Spots in order to attract people to their business areas, keep them there for longer, better utilise public spaces, and attract visitors to tourist areas.

High traffic areas such as shopping centres, sporting venues, transport hubs and other places where large crowds gather often experience great difficulty with the existing mobile coverage. In places like this WiFi is not only a welcome service to customers; it also provides a far more cost-effective solution than traditional cellular networks.

The main reason for the somewhat delayed approach to deployment of public WiFi in Australia and elsewhere has been a lack of a commercial business model. The next generation of WiFi technology provides more options for different applications, such as customer service, marketing, location-based services and M2M. However this development led by the Wireless broadband Alliance - is still at an early stage. Organisations do understand the importance of mobility, apps, the smartphone and WiFi, but they are still struggling to find the right models to enable them to benefit from these new technologies.
More general insights on business models, cost benefits, opportunities and risks are covered in our global reports listed at the end of this report.


Key developments:

Updates on Perth, Canberra, Sydney WiFi deployments; Telstra's plans for a national WiFi network costing some $10 million; iiNet contracted to provide free WiFi in Canberra; Telstra signs up with Fon Network for shared WiFi access; market developments to May 2014.

Table Of Contents

Australia - WiFi Hotspot Market
1. Synopsis
2. Market Overview
2.1 Introduction
2.2 2015 update from RMIT
2.3 Wi-fi dominates smartphone data consumption
3. Statistical overview
3.1 WiFi stats from ACMA late 2014
3.2 Increased popularity of WiFi spot
3.3 Free Public WiFi Statistics
3.4 WiFi deployments
4. Venue WiFi
4.1 Campuses, hotels, public areas
4.2 Shopping centres with inlink
4.3 Westfield Shopping Centres
4.4 Mirvac shopping centres
4.5 Sydney Central Station
4.6 Sydney Catholic high schools
4.7 SkyFii brings free Wi-Fi to bars
4.8 Vicinity Centres
5. Free Public WiFi and the NBN
6. Telstra Air
6.1 National WiFi network
6.2 The Roll-out
6.3 1Gbps network planned for 2016
6.4 Subscriber statistics
6.5 Tomizone
6.6 Voice over Wi-Fi
6.7 Partnership with councils
7. City and Regional Projects
7.1 Bondi Wi-Fi
7.2 Adelaide
7.3 Brisbane City Council
7.4 Canberra - CBRfree
7.5 Free WiFi for public bus commuters in Darwin
7.6 Geelong
7.7 Melbourne, Bendigo and Ballarat
7.8 Free WiFi for Newcastle
7.9 Parramatta City Council
7.10 City of Perth Western Australia
7.10.1 Public transport Wi-Fi plans
7.11 Sunshine Coast Council Queensland
7.12 Sydney Central Station
7.13 Tasmania
7.13.1 TasGov Free
7.13.2 Devonport, Central Coast, West Coast and Meander Valley
7.13.3 Hobart
7.13.4 Launceston
8. New trends and developments
8.1 Lokket for apartment connected to TPG FttB
8.2 Optus launches voice over WiFi
8.3 WiFi hotspot 2.0
8.4 Cloud based WiFi
8.5 Following free WiFi users
9. Spectrum Management
10. Mobile Broadband - Insights into Public WiFi in 2013 (Separate Report)
11. Mobile Broadband - WiFi has Key Role in Telecoms (Separate Report)
12. Mobile Broadband - WiFi Leading Markets (Separate Report)
13. Related Reports
Table 1 Proportion of smartphone users connecting at WiFi hotspots April 2013 - March 2014
Table 1 - Hotspot use in Australia - 2011 - 2012
Table 2 Optus Wireless Connect locations 2011 - 2012
Table 3 Optus Wireless Connect pricing 2012

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Wi-Fi as a Service Market by Service Type, User Location, Organization Size, Vertical, and Region - Global Forecast to 2021

Wi-Fi as a Service Market by Service Type, User Location, Organization Size, Vertical, and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • October 2016
  • by MarketsandMarkets

“Factors such as growing demand for low capital expenditure, reduced total cost of ownership, centralized management, and remote troubleshooting are driving the Wi-Fi as a Service market.” The Wi-Fi ...

Chip Antenna Market by Product Type, Application Type, End-User Industry - Global Forecast to 2022

Chip Antenna Market by Product Type, Application Type, End-User Industry - Global Forecast to 2022

  • $ 5650
  • Industry report
  • September 2016
  • by MarketsandMarkets

“Chip antenna market projected to grow at a CAGR of 13.1% during the forecast period” According to a new market research report on chip antennas, the market for the same is expected to be worth USD ...

 Smart Thermostat Market Analysis By Technology (Wi-Fi, ZigBee, Others) And Segment Forecasts To 2022

Smart Thermostat Market Analysis By Technology (Wi-Fi, ZigBee, Others) And Segment Forecasts To 2022

  • $ 4950
  • Industry report
  • October 2016
  • by Grand View Research

The global smart thermostat market is expected to reach USD 2.99 billion by 2022, according to a new study conducted by Grand View Research, Inc. These thermostats enable users to remotely control thei ...

Global Wlan Market 2016-2020

August 2016 $ 2500

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.