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The Indian Home Automation Market

  • September 2013
  • -
  • Frost & Sullivan
  • -
  • 31 pages


Table of Contents

Is Home Automation Technology in India Shifting from Concept to Practice?

Home automation, the next level of automation, is seen in India as a comfort technology. However, home automation products are quickly becoming more accessible and affordable. This market insight provides an overview of the home automation market in India. Topics covered include market drivers and restraints, an analysis of the residential construction market versus the home automation market, technology and future market trends, and an analysis of the competitive landscape. The base year is 2012, and the forecast period is 2012 to 2020.

Key Findings

•Home automation technology represents the next level of automation, focusing mainly on residential sector, which, following the hospitality sector, has the second-most demand in the automation industry. In most instances, comfort plays a major role in an end-user's demand for home automation.
•Since the real estate boom in India, new home buyers have started to opt for add-ons like automation in their buildings or houses.
•Indians are usually very conscious of energy costs, and modern home buyers are ready to spend on luxury, comfort, and security systems with automated control devices that can regulate utility services.
•In the past, automation was mainly installed in commercial buildings and high-end apartments. Slowly, the concept of a smart home has percolated down to more modest, mid-sized apartments, as well.
•As home automation systems become available at affordable prices, demand will increase for smart technologies; a more digital lifestyle per square foot will dominate future concepts of home.
•Lighting controls is the key segment in the home automation market, as lighting consumes more than X% of the electricity that is consumed by the residential sector in India. Lighting is followed by heating, ventilation, and air conditioning (HVAC) controls for which automation is highly preferred to ensure comfort.

Indian Home Automation Technology Roadmap

2000-2005: Individual Controls
Individual control of HVAC, lighting, and entertainment systems

2005-2010: Integrating and Energy Efficiency
Centralised monitoring to achieve energy efficiency

2010-2015: Control on Remote Devices
Using tablets to control and compute energy utilisation

2015-2020: Cloud Home Automation
Cloud computing technology to be used to connect home automation systems

•In India, home automation was a concept left only to discussions until the last decade. Now it is one of the prominent emerging technologies that people have started to accept and adopt in the country.
•Concepts such as energy efficiency and cost effectiveness have driven end users to choose devices that enable smart living.
•However, lack of awareness about and penetration for home automation technology has somewhat restrained the market in India. This is expected to change with government initiatives and regulations promoting energy conservation.

Product Definition and Scope

Product Definition
•Home automation is a key component for “smart homes’” and a subset of building automation that automatically connects, controls, and monitors home systems, such as lighting, HVAC, window blinds, entertainment systems, and safety and security systems, in residential buildings. These systems are integrated and managed for a resident’s convenience, comfort, security, and safety as well as to promote energy efficiency.

Elements and Examples of Home Automation
•Sensors (Application): temperature (HVAC), daylight (lighting), and motion detectors (security, HVAC, lighting)
•Controller Units: automation controller, computer, and mobile
•Actuators: light switches, motorised valves, and motors
•User Interface Devices: smartphones/iPhones, tablets, and computers
•Connecting Network: wired or wireless protocol(s), radio frequency (RF) signals, universal serial bus (USB) ports.
•Protocol Bridges: translation of information from one standard to another

Product Segmentation

Product Segmentation By Control Types
•Window blinds

•Until only recently, home automation in India referred to lighting controls.
- Lighting controls offer mood lighting (dim or dip) and sensor-based switches that automatically switch off the lights when no one is in the room.
- Light-emitting diode (LED) lighting is the most preferred lighting technology in automation.
•Security controls usually cover closed-circuit television (CCTV) surveillance; video door mechanisms, with biometric or manual pin code solutions; and safety systems.
•HVAC controls have already become one of the key applications for automation in India, as air conditioning has become a necessity for even mid-income households.
•Entertainment applications are also gaining momentum, especially in villas and deluxe apartments.
•Currently, window blind control is not considered a mandatory application, but it could hold future potential.
•Initially, in most cases, standalone solutions like lighting control or security control were separate, operating without integration. However, currently, end users are integrating home automation solutions so to control all utilities simultaneously.

Dynamic Value Chain—Entities Involved and the Roles They Play

•Some real estate companies give the option of home automation systems as add-ons, but in most instances, buyers prefer to hire third-party integrators that can offer comprehensive solutions, taking care of everything from designing the system to commissioning the project.
•Home automation product suppliers do not have direct contact with end users.
•Systems usually reach the end users through distributors; they are installed by system integrators.
•High-profile projects use consultants for system design and to suggest product specifications.
•End users are the deciding authorities, and they base their decisions on suggestions provided by system integrators or consultants on a case-to-case basis.

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