Global Social TV Industry

  • August 2013
  • -
  • Global Industry Analysts
  • -
  • 256 pages

This report analyzes the worldwide markets for Social TV in US$ Million.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2011 through 2018.

The report profiles 135 companies including key Social TV Application Developers and Service Providers such as Cablevision Systems Corporation, ClipSync Inc., ConnecTV, Facebook, Inc., GetGlue, GoMiso, Inc., IntoNow, Miso TV, Netflix, Inc., Never.no, SnappyTV, Starling, Inc., Tunerfish, TVplus, Twitter, Viggle, Inc., VLOOP LLC, and Zeebox. The report also discusses profiles of Social TV Analytics/Measurement Companies such as Bluefin Labs, Networked Insights, SecondSync Ltd., SocialGuide, Inc., and Trendrr.

Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Social TV: Convergence of Social Media Networking and Television II-1
Social TV: Fast Facts II-3
Basis for Social TV Emergence and Growth II-3
Social TV: A Beneficiary of the Changing Social Networking
Environment II-4
Table 1: World Social Media Penetration Rates (%) by Region:
2013 (includes corresponding Graph/Chart) II-5
Key Social Networking Facts II-5
Table 2: Leading Social Networking Companies Worldwide Based
on Consumer Logins: 2013Q2 (includes corresponding
Graph/Chart) II-6

Table 3: Leading Social Networking Companies Worldwide Based
on Consumer Sharing: 2013Q2 (includes corresponding
Graph/Chart) II-6
Social TV Measurement: An Integral Tool to Gauge TV Viewership
and Engagement II-6
Competition in the Social TV Market II-7
Social TV Business Model II-7
Select Social TV Application/Service Providers II-8
Mantras for Success in the Social TV Arena II-10
Value-Added Services: A Must to Beat Competition II-11
Personalization and Social Integration to Define Competitiveness II-12
Social TV Market Witnesses Consolidation Trend II-12

2. MARKET TRENDS, DRIVERS and ISSUES II-13
Expanding Internet User Base: A Major Growth Driver II-13
Table 4: Global Internet Users by Geographic Region (2012):
Percentage Share Breakdown of Number of Internet Users for
Asia-Pacific, Europe, North America, Latin America, Africa,
and Middle East (includes corresponding Graph/Chart) II-13

Table 5: World Internet Penetration Rates (%) by Region
(includes corresponding Graph/Chart) II-14

Table 6: Top Ten Internet Countries (2012): Ranked by Number
of Internet Users (in Millions) (includes corresponding
Graph/Chart) II-14

Table 7: Leading Internet Using Countries across the World
(2012): Ranked by Number of Internet Users (In Millions) II-15
Favorable Demographic Trends Strengthens Market Prospects for
Social TV II-15
Table 8: World Penetration Rates (%) and Number of Users of
Internet, Social Networks, and Mobile Devices (includes
corresponding Graph/Chart) II-15
Younger Population: An Attractive Consumer Segment for Social TV II-16
Table 9: Social TV Market: Percentage Breakdown of Usage by
Age (includes corresponding Graph/Chart) II-16
Table 10: Youth (10-24) as a Percentage of Global Population
by Geographic Region (2013) (includes corresponding
Graph/Chart) II-17
Women Dominate the Social TV Platform II-18
Table 11: Social TV Market: Percentage Breakdown by User
(includes corresponding Graph/Chart) II-18
Developing Countries to Drive Future Market Growth II-18
Table 12: Youth (10-24) as a Percentage of Global Population
by Select Countries: 2013 (includes corresponding
Graph/Chart) II-19
Second Screens: Foundation for Social TV Growth II-19
Table 13: Most Performed Tablet PC Activity While Watching
Television (includes corresponding Graph/Chart) II-20

Table 14: Use of Second Screen for Social Networking Among TV
Viewers - Percentage Breakdown by Type of Mobile Device Used
(includes corresponding Graph/Chart) II-21

Table 15: Use of Second Screen by TV Viewers for Accessing
Social TV Services - Percentage Breakdown by Device Type
(includes corresponding Graph/Chart) II-22
Key Second Screen Platform Providers II-22
Service Providers Compete Over Second Screen II-23
‘Social Networking on the Move’ Drives Mobile Social TV Adoption II-24
Table 16: Global Mobile Social Networking Market (2012):
Percentage of Mobile Subscribers Accessing Mobile Web on a
Monthly Basis in Select Countries (includes corresponding
Graph/Chart) II-25
Worldwide Mobile Subscriber Base: Key Opportunity Indicator II-26
Table 17: Penetration Rate of Mobile, Active Mobile
Broadband and Fixed Broadband Subscriptions (2012E):
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-26
Table 18: Top 10 Countries with Active Mobile Subscriptions
(2012E) (includes corresponding Graph/Chart) II-27
Table 19: Global Mobile Internet Market (2012): Percentage
Share Breakdown of Revenues for MMS/SMS, Entertainment,
Advertisement/Search, Enterprise Services and Other Data
Access (includes corresponding Graph/Chart) II-27

Table 20: Global Market for Internet Ready Mobile Devices
(2010, 2012 and 2015) - Breakdown of Annual Sales (in US$
Million) by Product Segment - Laptop/Notebook PC,
Smartphones, and Tablet PCs (includes corresponding
Graph/Chart) II-28

Table 21: World Market for Mobile Handsets by Technology -
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G,
3G, 3.5G, and 3.9G Enabled Handsets for Years 2013 and 2015
(includes corresponding Graph/Chart) II-28
Strong Smartphone Sales Drives Mobile Social TV II-29
Table 22: Global Market for Smartphones (2013E and 2017P):
Breakdown of Sales in Thousand Units by Geographic Region
(includes corresponding Graph/Chart) II-29

Table 23: Worldwide Smartphone Penetration by Geographic
Region (2012) (includes corresponding Graph/Chart) II-30
TV Companies and Social Networking Companies Compete for a
Share of the Social TV Pie II-30
Social TV: Battleground for Facebook and Twitter? II-31
Technology Developments: Spearheading Growth II-33
Innovative Applications Propel Social TV Growth II-34
Leading Social TV Applications II-35
Second-Generation Social TV Apps Gaining Prominence II-35
Shared TV Experience Drives Social TV Growth II-36
Social TV Redefines Live TV Experience II-36
TVs with Internet Connection and Social Features Drives Future
Growth II-36
Table 24: Number of Connected TVs by Technology/Device in 000
Units (2013E) (includes corresponding Graph/Chart) II-37
Rising Popularity of Smart TVs Bodes Well for Social TV Growth II-37
Table 25: Global Smart TV Market by Geographic Region (2013
and 2018): Percentage Breakdown of Unit Shipments for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and
Rest of the World (includes corresponding Graph/Chart) II-38
Widgets to Popularize Social TV II-39
Rising Adoption of Social TV in TV Networking and Broadcasting II-39
Initiatives Taken Up by Major TV Operators and Networks II-40
Increasing Role of Social TV in Social Media Marketing and
Advertising II-40
Global Ad Spending: An Opportunity Indicator II-42
Table 26: Global Advertising Industry (2013 and 2015):
Percentage Share Breakdown of Ad Spends by Advertisement
Medium (includes corresponding Graph/Chart) II-42

Table 27: Global Advertising Spending by Region: Percentage
Share Breakdown for 2013 (includes corresponding
Graph/Chart) II-43
Social TV Games: Key Medium for Social Interactions II-44
Investment Scenario for Social TV II-45
Leading Investors in Social TV II-45
Key Challenges Confronting Social TV II-46
Creating Right User Experience: A Challenging Task II-46
Channel Fragmentation II-46
Competition from Advanced Alternative Technologies II-46
Expensive and Time Consuming II-47
Availability of Several Options Pose a Challenge for Publishers II-47
Amateur Creators Pose Threat to Professional Content Producers II-47

3. SERVICE OVERVIEW II-48
Social TV: An Introduction II-48
Evolution of Social TV II-49
History II-49
Social TV and Its Interactive Features II-49
Content Sharing II-50
Communication II-50
Community Building II-50
Status Update II-51
Major Areas Covered by Social TV II-51
TV Participation II-51
Content Discovery II-51
Device and Cloud Control II-51
Benefits of Social TV II-51
Social Viewing II-51
Transforms Live TV II-52
Customized Channels II-52
Social Channels II-52
Personalized Experience II-52
Social Recommendations II-52
Branded Badges II-53
Types of Social TV Services II-53
One Screen Experience on Computer II-53
One Screen Experience on TV II-53
Two Screen Experience on TV II-53
Second Screen: An Overview II-54
What is Mobile Social TV? II-54

4. RECENT SOCIAL TV INNOVATIONS AND LAUNCHES II-55
Dijit Media Launches NextGuide Web Internet Site II-55
SimulTV Develops Social TV Everywhere Service II-55
iDubba to Unveil iCouch Android Application II-56
Yamgo Introduces Yamgo Social TV App II-56
MTV MEDIA Finland Selects Astucemedia/Orad Platform of
Astucemedia and Orad II-56
Orange France Introduces My Sosh TV Application for iOS and
Android Platforms II-57
Iskon Unveils New Interface for IPTV Service II-57
Corus Entertainment Deploys Vizrt Social TV Solution for
Broadcast of iCarly II-57
never.no and Vizrt Develop Integrated Social TV Platform II-58
never.no Announces Compatibility of Interactivity Suite with
Instagram II-58
Myriad Unveils Social TV Solution II-59
SportStream Rolls Out SportsBase Platform II-59
Floats.TV Introduces Floats Real-Time Social Application II-60
AtresMedia Unveils AtresMedia Conecta Second Screen Social TV
Application II-60
Zeebox Rolls Out Update to Social TV Application II-60
Cablevision Develops New Social TV Technology II-61
ACCESS to Launch Social TV Application in Germany II-61
Fans.tv Launches New Social TV Playlist Tool II-61
mPortal Introduces New Social Television APIs II-62
GetGlue to Launch a New Social TV Guide II-62
Yahoo Launches a New Social TV Application II-62
ninemsn Launches New Social TV Application II-62
Discovery to Launch New Social TV Application II-63
Zeebox Plans to Launch Social TV Service in Australia II-63
ConnecTV Launches a Social TV Network II-63
Sina Introduces Social TV Service II-64
SocialGuide Unveils Spanish-Language Social TV Tracking II-64
Bluefin Labs Launches Social TV Analytics Platform II-64
KIT digital Launches New Social TV Solution II-65
Chyron Launches New Social TV Platform II-65
Cellcast Unveils a New Social TV Channel II-66
Red Bee Introduces New Social TV Guide II-66
Function(x) to Launch New Social TV Application II-66
Myspace Launches New Social TV Service II-67
LocalResponse to Launch New Social Advertising Platform II-67
Starling Launches New Second Screen Audio Application II-67
mPortal Introduces ScreenBee Application for iPad II-68
DirecTV and Viggle Introduce Loyalty Program II-68
KPRC Introduces ConnecTV Application for Television Subscribers II-68
M6 Unveils Devant ma TV Service II-68
never.no Introduces Prompter Social TV Application II-68
EPIX Introduces Social TV Platform for EpixHD.com II-69
ConnecTV Unveils Public Beta Version of Social TV Service II-69
Zeebox Launches Advertising Campaign on Sky TV II-70
UPC Introduces TV Buzz Social TV Application II-70
Stevie Launches Mobile App for iOS Platform II-70
Peel Launches Mobile App Peel 2.0 II-70
Miso Launches Mobile App Quips II-70
VIMBY and KoldCast Introduce Youtoo TV II-71
Akoo Integrates Social TV Network with Twitter and Facebook II-71
Loyalize Introduces New Social TV Application in Australia II-71
Yahoo Relaunches its Social TV Application II-72
Panasonic Launches New Social TV Application II-72
Ooyala Launches New Social TV II-72
DirecTV Launches Social TV Application for iPhone II-72
NBC Universal Launches New Social TV Application II-73
TVNZ Launches New Social TV Channel II-73
KIT digital Launches New Social TV Solution II-73
Motorola Launches SocialTV Companion Service II-74
ClipSync Unveils ClipSync Moments Application II-74
yap.TV Rolls Out Update to yap.TV 3.0 Application II-74
CTC Media Launches New Social TV Network II-75
Comcast Launches New Social TV Service II-75
Starling Unveils New Social TV Application II-75

5. RECENT INDUSTRY ACTIVITY II-76
Twitter Takes Over Bluefin Labs II-76
Dijit Takes Over Miso II-76
Viggle and GetGlue Announce Termination of Merger Agreement II-76
Emakina Enters into Exclusive Partnership with Kwarter II-76
Twitter Enters into Social TV Partnership with Viacom II-76
Fox Enters into Partnership with Twitter II-77
Kwarter Receives Funding from Kinetic Ventures and T-Venture II-77
SmithGeiger and ConnecTV Enter into Co-Branded Research
Partnership II-77
GMA Network Acquires Vizrt Graphics Technology II-77
Dune HD Extends Partnership with Beenius II-78
TNT Collaborates with Sprint to Use Social TV Advertising
Platform of never.no II-79
KANTAR MEDIA Enters into Strategic Alliance with Twitter II-79
Secondsync Integrates BARB into Social TV Measurement Service II-79
WebMediaBrands Takes Over Lost Remote II-80
Google Acquires Wildfire II-80
Arqiva Takes Over Connect TV II-80
Function(X) Takes Over Loyalize II-80
BSkyB Acquires Stake in Zeebox II-81
ZingTube Expands Social TV Platform II-81
SecondScreen Networks Partners with Webrangers II-81
KIT Digital Partners with Civolution II-81
XIX Entertainment Plans to Partner with yap.TV II-82
Vizrt Announces Partnership with never.no II-82
NM Incite Acquires SocialGuide II-82
Fox Announces Research and Technology Partnership with trueAnthem II-83
Hego Enters into Partnership with never.no II-83
NBC Olympics Enters into Partnership with Shazam® II-83
American Music Channel Inks Agreement with Simul TV II-83
Fox Broadcasting Signs Agreement with ACTV8.me II-84
Yahoo Announces Acquisition of IntoNow II-84
LocalResponse Acquires Philo II-84
CBS Interactive Takes Over Clicker.com II-85

6. FOCUS ON SELECT PLAYERS II-86
Social TV Application Developers and Service Providers II-86
Cablevision Systems Corporation (USA) II-86
ClipSync Inc. (USA) II-86
ConnecTV (USA) II-86
Facebook, Inc. (USA) II-87
GetGlue (USA) II-87
GoMiso, Inc. (USA) II-88
IntoNow (USA) II-88
Miso TV (USA) II-88
Netflix, Inc. (USA) II-88
Never.no (USA) II-89
SnappyTV (USA) II-89
Starling, Inc. (USA) II-89
Tunerfish (USA) II-90
TVplus (USA) II-90
Twitter (USA) II-90
Viggle, Inc. (USA) II-90
VLOOP LLC (US) II-91
Zeebox (UK) II-91
Social TV Analytics/Measurement Companies II-91
Bluefin Labs (USA) II-91
Networked Insights (USA) II-91
SecondSync Ltd. (UK) II-92
SocialGuide, Inc. (USA) II-92
Trendrr (USA) II-92

7. GLOBAL MARKET PERSPECTIVE II-93
Table 28: World Recent Past, Current and Future Analysis for
Social TV by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2011
through 2018 (includes corresponding Graph/Chart) II-93

Table 29: World 8-Year Perspective for Social TV by Geographic
Region - Percentage Breakdown of Revenues for US, Canada,
Japan, Europe, Asia-Pacific and Rest of World Markets for
Years 2013 and 2018 (includes corresponding Graph/Chart) II-94


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Table 30: Time Spent by US Consumers on Various Media (2012)
(includes corresponding Graph/Chart) III-2
Growing Social TV Adoption III-2
Social TV Drivers in a Nutshell III-2
TV Advertising Medium Offers High Growth Opportunities III-3
Table 31: US Advertising Market (2012): Percentage
Breakdown of Spending by Medium (includes corresponding
Graph/Chart) III-3
Competitive Landscape III-3
Leading Social TV Networks III-4
Leading Social TV Networks and their Popular Shows (In
Terms of Social TV Comments) III-4
Table 32: Leading Broadcast TV Series in the US (2012):
Ranked by Number of Average Social Media Comments per New
Episode (In Thousands) (includes corresponding
Graph/Chart) III-5

Table 33: Leading Cable TV Series in the US (2012): Ranked
by Number of Average Social Media Comments per New Episode
(In Thousands) (includes corresponding Graph/Chart) III-5

Table 34: Leading Broadcast Networks in the US (2011-2012
TV Season): Ranked by Social Media Comments (In Million)
(includes corresponding Graph/Chart) III-6

Table 35: Leading Cable Networks in the US (2011-2012 TV
Season): Ranked by Social Media Comments (In Million)
(includes corresponding Graph/Chart) III-6
Fox Dominates the US Social TV Market III-6
Table 36: Leading Networks in the US Social TV Market
(2012): Percentage Share Breakdown of Social TV Comments
for Fox, ABC, MTV, CBS, NBC, ESPN, TNT, and Others
(includes corresponding Graph/Chart) III-7
Recent Innovations and Launches III-7
Strategic Corporate Developments III-20
Select Players III-26
B.Market Analytics III-32
Table 37: US Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-32

2. CANADA III-33
A.Market Analysis III-33
Recent Innovation and Launches III-33
B.Market Analytics III-34
Table 38: Canadian Recent Past, Current and Future Analysis
for Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-34

3. JAPAN III-35
A.Market Analysis III-35
Recent Service Launch III-35
Key Player III-35
B.Market Analytics III-36
Table 39: Japanese Recent Past, Current and Future Analysis
for Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-36

4. EUROPE III-37
Market Analysis III-37
Table 40: European Recent Past, Current and Future Analysis
for Social TV by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-37

Table 41: European 8-Year Perspective for Social TV by
Geographic Region - Percentage Breakdown of Revenues for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2013 and 2018 (includes corresponding
Graph/Chart) III-38

4a. FRANCE III-39
A.Market Analysis III-39
Social TV Market Overview III-39
Recent Innovations and Launches III-39
B.Market Analytics III-40
Table 42: French Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-40

4b. GERMANY III-41
A.Market Analysis III-41
Recent Service Launch III-41
B.Market Analytics III-42
Table 43: German Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-42

4c. ITALY III-43
Market Analysis III-43
Table 44: Italian Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-43

4d. THE UNITED KINGDOM III-44
A.Market Analysis III-44
Market Overview III-44
Rise in Mobile Internet Penetration III-44
Social TV Catching Up Among Younger Generation III-44
Recent Innovations and Launches III-45
Strategic Corporate Developments III-47
Select Players III-48
B.Market Analytics III-49
Table 45: UK Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-49

4e. SPAIN III-50
A.Market Analysis III-50
Recent Service Launch III-50
B.Market Analytics III-51
Table 46: Spanish Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-51

4f. RUSSIA III-52
A.Market Analysis III-52
Recent Service Launch III-52
B.Market Analytics III-53
Table 47: Russian Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-53

4g. REST OF EUROPE III-54
A.Market Analysis III-54
Recent Innovations and Launches III-54
Strategic Corporate Development III-56
B.Market Analytics III-58
Table 48: Rest of Europe Recent Past, Current and Future
Analysis for Social TV with Annual Revenue Figures in US$
Million for Years 2011 through 2018 (includes corresponding
Graph/Chart) III-58

5. ASIA-PACIFIC III-59
A.Market Analysis III-59
Asia-Pacific to Lead Future Growth in the Global Social TV
Market III-59
Key Opportunity Indicator: III-59
Table 49: Social Media Penetration in Asia (includes
corresponding Graph/Chart) III-59
Recent Innovations and Launches III-60
Strategic Corporate Development III-62
B.Market Analytics III-63
Table 50: Asia-Pacific Recent Past, Current and Future
Analysis for Social TV by Geographic Region - China and Rest
of Asia-Pacific Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2011 through 2018
(includes corresponding Graph/Chart) III-63

Table 51: Asia-Pacific 8-Year Perspective for Social TV by
Geographic Region - Percentage Breakdown of Revenues for
China and Rest of Asia-Pacific Markets for Years 2013 and
2018 (includes corresponding Graph/Chart) III-64

5a. CHINA III-65
A.Market Analysis III-65
Market Overview III-65
Table 52: Number of Internet Users in China for the Years
2009 through 2013 (In Million) (includes corresponding
Graph/Chart) III-65

Table 53: Number of Active Users in China by Leading Social
Networking Site: 2012 (In Million) (includes corresponding
Graph/Chart) III-66

Table 54: Number of Mobile Internet Users in China for the
Years 2009 through 2013 (In Million) (includes
corresponding Graph/Chart) III-66
Key Internet, Mobile and Social Media Statistics in China: III-66
Rising Adoption of Social TV Among TV Networks and Advertisers III-67
Recent Service Launch III-67
B.Market Analytics III-68
Table 55: Chinese Recent Past, Current and Future Analysis for
Social TV with Annual Revenue Figures in US$ Million for
Years 2011 through 2018 (includes corresponding Graph/Chart) III-68

5b. REST OF ASIA-PACIFIC III-69
A.Market Analysis III-69
Select Regional Markets III-69
Australia: Social TV Picking Up Pace III-69
India: A Potential Laden Market III-69
Internet, Mobile Devices and Social Media in India: Quick
Facts III-69
Television Channels Adopt Social Media to Promote TV Shows III-70
Twitter Emerges As a Second Screen Platform III-70
Challenges to Reckon With III-71
Recent Service Launch III-71
B.Market Analytics III-72
Table 56: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Social TV with Annual Revenue Figures in US$
Million for Years 2011 through 2018 (includes corresponding
Graph/Chart) III-72

6. REST OF WORLD III-73
A.Market Analysis III-73
Brazil: A Fast Growing Social TV Market III-73
Recent Service Launch III-73
B.Market Analytics III-74
Table 57: Rest of World Recent Past, Current and Future
Analysis for Social TV with Annual Revenue Figures in US$
Million for Years 2011 through 2018 (includes corresponding
Graph/Chart) III-74


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 135 (including Divisions/Subsidiaries - 135)

The United States (77)
Canada (3)
Japan (2)
Europe (37)
- France (5)
- Germany (6)
- The United Kingdom (12)
- Spain (2)
- Rest of Europe (12)
Asia-Pacific (Excluding Japan) (9)
Latin America (1)
Middle East (6)

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