Global Shaving Lotions and Creams Industry

  • August 2013
  • -
  • Global Industry Analysts
  • -
  • 212 pages

This report analyzes the worldwide markets for Shaving Lotions and Creams in US$ Million.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles113 companies including many key and niche players such as Acqua di Parma, Ahava Dead Sea Laboratories Limited, Beiersdorf AG, BoldFor Men, Castle Forbes, D.R. Harris, Dr.Bronners, eShave, Inc., Energizer Holdings, Inc., Geo F Trumper, Johnson & Johnson, Aveeno, Kiehl, L'Oreal SA, Malhotra Shaving Products Ltd., Musgo-Claus Porto, Perio, Inc., Proraso, Speick, Taylor of Old Bond Street, The Gentlemens Refinery, The King of Shaves Company Limited, The Procter & Gamble Company, The Gillette Company, Truefitt & Hill, Unilever, and VI-John Group.

Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Table 1: Weekly Shaving Frequencies in Select Countries -
Germany, US, Poland, Russia, China, and India (includes
corresponding Graph/Chart) II-2
Recession in Retrospect and the Road Ahead II-3
Competition in the Global Shaving Preparations Market II-4
Gillette: The Market Leader II-4
Recent Shaving Preparation Innovations from Gillette and Others II-5
Key Premium/Luxury Shaving Cream Brands Worldwide II-7

2. MARKET TRENDS, ISSUES AND DRIVERS II-10
Emerging Countries: Key Growth Areas for Market Participants II-10
Asia-Pacific: Fastest Growing Market Worldwide II-10
Product Innovations Spearhead Growth for Shaving Preparations II-11
Electric Shavers with Shaving Gel Dispensers II-12
Disposable Razors with Shaving Cream Dispensers II-12
Botanicals Top the Charts in Shaving Preparation Ingredients II-12
Shaving Gels Compete with Razors with Integrated Shave Gel
Dispensers II-13
Increasing Beauty Consciousness among Men: A Major Opportunity
Indicator II-13
Men’s Grooming Products: A Booming Market II-14
Table 2: Global Market for Men’s Grooming Products for 2012:
Percentage Share Breakdown of Value Sales by Geographic
Region - Western Europe, North America, Latin America,
Asia-Pacific, Eastern Europe and Middle East and Africa
(includes corresponding Graph/Chart) II-15
Men’s Grooming: The Most Dynamic of all Categories II-15
Fashion Trends Cause Little Harm to Shaving Product Sales II-16
Marketing Strategies need to be Different for Men II-16
Women’s Grooming: Increasing Demand for Female Shaving Products II-16
From ‘Indulgence’ to ‘Homedulgence’ in the Women’s Grooming
Category II-17
Internet Marketing Fuels Market Competition II-17

3. SHAVING PRODUCTS: A MACRO PERSPECTIVE II-18
Table 3: Global Market for Shaving Products by Shaving Method
(2012): Percentage Value Share Breakdown for Wet Shaving and
Other Shaving Methods (includes corresponding Graph/Chart) II-18

Table 4: Global Men’s Wet Shaving Market (2012): Percentage
Share Breakdown of Value Sales by Brand - Gillette (PandG),
Schick (Energizer), Bic and Others (includes corresponding
Graph/Chart) II-19

Table 5: Global Market for Wet Shaving Products by Geographic
Region (2012): Percentage Breakdown of Value Sales for Western
Europe, North America, Latin America, Eastern Europe and Other
Regions (includes corresponding Graph/Chart) II-19
Key Trends and Drivers for the Shaving Products Market II-19
A Highly Competitive Market at the Global Level II-20
Expanding Global Presence: A Key Strategy for Sustaining
Business II-20
Large Multinationals Follow ‘Reverse Engineering’ Strategy in
Emerging Markets II-20
Private Labels: An Effective Penetration Strategy II-21
Increasing Dependence on Retail Stores II-21
The DIY Beauty Products Market Enjoys Robust Growth II-21
Favorable Demographic Trends Strengthens Market Prospects for
Shaving Products II-22
Table 6: World Population (2012): Population and Percentage
Share Breakdown by Age Group - Below 15 Years, 15-64 Years,
Above 65 Years (includes corresponding Graph/Chart) II-22

Table 7: 15-64 Year Population as a Percentage of Total
Population in Select Countries (2012) II-23
India and China: Countries with the Largest Young Population
Offer Significant Opportunities II-23
Table 8: Ten Most Populated Countries Worldwide: 2012 (
includes corresponding Graph/Chart) II-24
Table 9: Global Young Population (Below 30 years) for 2012:
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-25

Table 10: Below 30 Years Population as a Percentage of Total
Population for Key Regions: 2012 (includes corresponding
Graph/Chart) II-25
Issues Confronting the Shaving Products Sector II-25
Environmental Considerations/Threats II-25
Packaging Waste Regulations II-26
Shaving Products Definition and Classification II-26
Pre-Shave Products II-26
Shaving Lotions II-26
Shaving Creams II-26
Post-Shave Products II-26
Razors/Blades II-26
Razor Handles II-27
Razor Blades (Refills) II-27
Disposable Razors II-27
Electric Shavers II-27
Shaving Accessories and Others II-27
Shaving Techniques II-28
Wet Shaving II-28
Dry Shaving II-28
Side Effects of Shaving II-28
Cuts II-28
Razor Burn II-29
Razor Bumps II-29

4. SHAVING LOTIONS/CREAMS: PRODUCT OVERVIEW II-30
Pre-shave Products II-30
Pre-Shave Oils II-30
Shaving Soap II-30
Shaving Stick II-31
Shaving Cream II-31
Shaving Foam II-31
Shaving Gel II-31
Aftershave Products II-32

5. PRODUCT INNOVATIONS AND INTRODUCTIONS II-33
Tom Ford to Unveil New Range of Beauty Products for Men II-33
Supasu International Introduces RANGURA Shaving Cream II-33
Energizer Holdings Launches Edge Body Shave Cream and Edge
Ultimate Shave Gels II-33
Hybrid Design Systems Unveils Precis Excel Shaving System II-33
Pacific Shaving Company Introduces Premium Shaving Care
Products for Women II-33
AXE Launches AXE Face Range for Men II-34
KIND Shave Oil Plans to Launch New Product II-34
Young Distribution Launches Man Stuff® Shaving Cream in the US II-34
Zoditha Health Launches Zushka Shaving Cream for Men in India II-34
JD Foods Unveils Meat-Scented Bacon Shaving Cream II-35
eShave Launches eShaveProfessionnel, a Shaving Products Line II-35
Scandle® Introduces Eco-Friendly Shave and Shower Foam II-35
Whish Body Products Launches New Shaving Gel in Mega Airless
Dispenser II-35
Dreadnought Launches Luxury Shaving Products II-35
Axe Introduces New Shaving Creams II-36
The Bluebeards Revenge Introduces Aftershave Cologne II-36
L’OCCITANE Launches New Cade Collection for Men II-36
Somersets Launches Shaving Products in the US II-36
Barbasol Launches Shaving Products in India II-36
King of Shaves Launches New SuperGels II-37
eShave Launches Verbena Lime Wet-Shaving Products II-37
Barbasol Unveils New Women’s Moisturizing Shave Cream II-37

6. FOCUS ON SELECT GLOBAL PLAYERS II-38
Acqua di Parma (Italy) II-38
Ahava Dead Sea Laboratories Limited (Israel) II-38
Beiersdorf AG (Germany) II-38
BoldFor Men (US) II-39
Castle Forbes (Scotland) II-39
D.R. Harris (UK) II-39
Dr.Bronners (US) II-39
eShave, Inc. (US) II-39
Energizer Holdings, Inc. (US) II-40
Geo F Trumper (UK) II-40
Johnson and Johnson (US) II-41
Aveeno (US) II-41
Kiehl (US) II-41
L’Oreal SA (France) II-42
Malhotra Shaving Products Ltd. (India) II-42
Musgo-Claus Porto (Portugal) II-42
Perio, Inc. (US) II-43
Proraso (Italy) II-43
Speick (Germany) II-43
Taylor of Old Bond Street (UK) II-44
The Gentlemens Refinery (US) II-44
The King of Shaves Company Limited (UK) II-44
The Procter and Gamble Company (US) II-44
The Gillette Company (US) II-45
Truefitt and Hill (UK) II-45
Unilever (UK) II-46
VI-John Group (India) II-46

7. GLOBAL MARKET PERSPECTIVE II-47
Table 11: World Recent Past, Current and Future Analysis for
Shaving Lotions/Creams by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-47

Table 12: World Historic Review for Shaving Lotions/ Creams by
Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-48

Table 13: World 15-Year Perspective for Shaving Lotions/Creams
by Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) II-49


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Pre- and Post-Shave Cosmetics Rank Next Only to Razors and
Blades III-1
From Creams to Foams to Gels: The Transformation of the US
Shave Prep Market III-1
Energizer and PandG Dominate the US Market for Pre-Shave Products III-2
Table 14: Leading Shaving Cream Brands in the US (2012):
Percentage Share Breakdown of Value Sales (includes
corresponding Graph/Chart) III-2
Non-Foaming Gels Fast Gaining Ground in the US III-2
Shaving Preparations Account for 1/3rd of the New Shaving
Product Launches III-3
US Shaving Products Market Sees Significant Expansion III-3
US Men’s Shaving Statistics III-4
US Women’s Shaving Statistics III-4
Men’s Grooming Industry in the US Moves beyond Shaving Products III-4
Table 15: The US Men’s Grooming Products Market (2012):
Percentage Share Breakdown of Value Sales by Category -
Fragrances, Deodorants and Antiperspirants, Hair Care,
Shaving, Personal Cleansing and Skin Care (includes
corresponding Graph/Chart) III-5

Table 16: Leading Players in the US Men's Grooming Products
Market (2012): Percentage Share Breakdown of Value Sales
for Procter and Gamble Co, Unilever Home and Personal Care USA,
Schick-Wilkinson Sword, Colgate-Palmolive and Others
(includes corresponding Graph/Chart) III-5
Rising Demand for Women’s Shaving Products III-5
Old Style Wet Shaving Back in Vogue in the US III-6
Product Launches III-6
Key Players III-10
B.Market Analytics III-14
Table 17: The US Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-14

Table 18: The US Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Canadian Market for Men’s Grooming Products: A Snapshot III-16
B.Market Analytics III-16
Table 19: Canadian Recent Past, Current and Future Analysis
for Shaving Lotions/Creams Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-16

Table 20: Canadian Historic Review for Shaving
Lotions/Creams Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-17

3. JAPAN III-18
Market Analysis III-18
Table 21: Japanese Recent Past, Current and Future Analysis
for Shaving Lotions/Creams Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-18

Table 22: Japanese Historic Review for Shaving
Lotions/Creams Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-19

4. EUROPE III-20
A.Market Analysis III-20
Western European Market Landscape III-20
East European Market Landscape III-20
Growth Drivers III-20
European Men's Grooming Market Prospers III-21
Men’s Grooming Fuelled by Skin Care III-21
B.Market Analytics III-22
Table 23: European Recent Past, Current and Future Analysis
for Shaving Lotions/Creams by Geographic Region/Country -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-22

Table 24: European Historic Review for Shaving
Lotions/Creams by Geographic Region/ Country - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-23

Table 25: European 15-Year Perspective for Shaving
Lotions/Creams by Geographic Region/ Country - Percentage
Breakdown of Dollar Sales for France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets for Years 2004,
2013 and 2018 (includes corresponding Graph/Chart) III-24

4a. FRANCE III-25
A.Market Analysis III-25
France: A Key Market for Shaving Products in Europe III-25
Table 26: French Men’s Grooming Products Market (2012):
Percentage Share Breakdown of Revenues by Product
Categories (includes corresponding Graph/Chart) III-25
L’Oreal SA - A Key Player III-25
B.Market Analytics III-26
Table 27: French Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-26

Table 28: French Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-27

4b. GERMANY III-28
A.Market Analysis III-28
German Market for Men’s Toiletries Driven by Shaving Products III-28
Key Players III-28
B.Market Analytics III-29
Table 29: German Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-29

Table 30: German Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-30

4c. ITALY III-31
A.Market Analysis III-31
Increased Focus on Personal Grooming among Italian Men Spurs
Demand III-31
Key Players III-31
B.Market Analytics III-32
Table 31: Italian Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-32

Table 32: Italian Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-33

4d. THE UNITED KINGDOM III-34
A.Market Analysis III-34
Gels and Lotions Dominates the UK Shave Preparations Market III-34
Table 33: UK Market for Shaving Preparations (2012):
Percentage Market Share Breakdown by Manufacturer (includes
corresponding Graph/Chart) III-34
Demand for Men’s Shaving Products Witnesses Steady Growth III-34
Table 34: UK Market for Men’s Grooming Products (2012):
Percentage Share Breakdown of Value Sales by Category -
Deodorants and Anti-perspirants, Razors and Blades, Skin
Care Products, Shaving Preparations, Bath and Shower
Products and Hair Care Products (includes corresponding
Graph/Chart) III-35
Competitive Pricing Scenario Limits Profitability III-35
Low-Cost Products High in Demand during Recession III-35
Product Launches III-36
Key Players III-36
B.Market Analytics III-38
Table 35: The UK Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-38

Table 36: The UK Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-39

4e. SPAIN III-40
A.Market Analysis III-40
Shaving Products: Market Overview III-40
Personal Grooming Growing among Spanish Males III-40
B.Market Analytics III-41
Table 37: Spanish Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-41

Table 38: Spanish Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-42

4f. RUSSIA III-43
A.Market Analysis III-43
Market for Men’s Grooming Products Booming in Russia III-43
B.Market Analytics III-44
Table 39: Russian Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-44

Table 40: Russian Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-45

4g. REST OF EUROPE III-46
A.Market Analysis III-46
Sweden Mulls over Ban of Shaving Product Sales to Minors III-46
Key Players III-46
B.Market Analytics III-47
Table 41: Rest of European Recent Past, Current and Future
Analysis for Shaving Lotions/ Creams Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-47

Table 42: Rest of European Historic Review for Shaving
Lotions/Creams Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-48

5. SIA-PACIFIC III-49
A.Market Analysis III-49
Asia-Pacific: Fastest Growing Market Worldwide III-49
B.Market Analytics III-51
Table 43: Asia-Pacific Recent Past, Current and Future
Analysis for Shaving Lotions/Creams by Geographic
Region/Country - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-51

Table 44: Asia-Pacific Historic Review for Shaving
Lotions/Creams by Geographic Region/ Country - China, India
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-52

Table 45: Asia-Pacific 15-Year Perspective for Shaving
Lotions/Creams by Geographic Region/ Country - Percentage
Breakdown of Dollar Sales for China, India and Rest of
Asia-Pacific Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-53

5a. CHINA III-54
A.Market Analysis III-54
Table 46: Chinese Market for Shaving Preparations (2012):
Percentage Market Share Breakdown by Manufacturer (includes
corresponding Graph/Chart) III-54
China: One of the Countries with the Largest Young Population III-54
Table 47: Ten Most Populated Countries Worldwide (2012)
(includes corresponding Graph/Chart) III-55

Table 48: Global Young Population (Below 30 years) for
2012: Breakdown by Geographic Region (includes
corresponding Graph/Chart) III-55
B.Market Analytics III-56
Table 49: Chinese Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-56

Table 50: Chinese Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-57

5b. INDIA III-58
A.Market Analysis III-58
Pre-Shave Products Dominate the Indian Shaving Preparations
Market III-58
Indigenous Companies Take on Established Foreign Brands in
India III-58
Leading Shaving Cream Brands in India III-59
The FMCG Sector in India Eyes the Rural Market III-60
Important Strategies of Top FMCG Companies in India III-61
Table 51: FMCG Distribution Reach in India by Leading Ten
Companies: 2012 (includes corresponding Graph/Chart) III-62
A Large Indian Consumer Base Seeks Affordable Products III-62
Face Care Products Drive Growth in the Male Grooming Market III-63
Table 52: The Indian Market for Male Grooming Products
(2012): Percentage Breakdown of Value Sales by Category
(includes corresponding Graph/Chart) III-63
Pharma Companies Foray into Men’s Grooming Market in India III-64
Changing Consumer and Retail Trends in the Indian Shaving
Products Market III-64
Cheap Chinese Imports: A Threat to the Indian Manufacturing
Sector III-64
India: Country with the Largest Young Population in the World III-64
Table 53: Ten Most Populated Countries Worldwide (2012)
(includes corresponding Graph/Chart) III-65

Table 54: Global Young Population (Below 30 years) for
2012: Breakdown by Geographic Region (includes
corresponding Graph/Chart) III-66
Product Launches III-66
Select Regional Players III-66
B.Market Analytics III-67
Table 55: Indian Recent Past, Current and Future Analysis for
Shaving Lotions/Creams Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-67

Table 56: Indian Historic Review for Shaving Lotions/Creams
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-68

5c. REST OF ASIA-PACIFIC III-69
A.Market Analysis III-69
Select Regional Markets III-69
Australia: A Market Snapshot III-69
Indonesia: A Key Market for Grooming Products III-69
Korean Market for Male Grooming Products III-69
Healthy Growth for Women’s Pre-Shave Products in South Korea III-70
Philippines: Men’s Grooming Market Growing III-70
Singapore: Singaporeans Prefer Imported Products to Local Ones III-70
Vietnam: Men’s Grooming Products Witness Growth III-71
B.Market Analytics III-71
Table 57: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Shaving Lotions/ Creams Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-71

Table 58: Rest of Asia-Pacific Historic Review for Shaving
Lotions/Creams Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-72

6. LATIN AMERICA III-73
A.Market Analysis III-73
Leading Male Cosmetic Markets in Latin America III-73
Male Cosmetics Retailing in Latin America III-73
B.Market Analytics III-74
Table 59: Latin American Recent Past, Current and Future
Analysis for Shaving Lotions/Creams by Geographic
Region/Country - Brazil and Rest of Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-74

Table 60: Latin American Historic Review for Shaving
Lotions/Creams by Geographic Region/ Country - Brazil and
Rest of Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-75

Table 61: Latin American 15-Year Perspective for Shaving
Lotions/Creams by Geographic Region/Country - Percentage
Breakdown of Dollar Sales for Brazil and Rest of Latin
America Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-76

6a. BRAZIL III-77
A.Market Analysis III-77
Growth Drivers III-77
B.Market Analytics III-78
Table 62: Brazilian Recent Past, Current and Future Analysis
for Shaving Lotions/Creams Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-78

Table 63: Brazilian Historic Review for Shaving
Lotions/Creams Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-79

6b. REST OF LATIN AMERICA III-80
A.Market Analysis III-80
Mexican Men’s Grooming Market Prospers III-80
B.Market Analytics III-80
Table 64: Rest of Latin American Recent Past, Current and
Future Analysis for Shaving Lotions/ Creams Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-80

Table 65: Rest of Latin American Historic Review for Shaving
Lotions/Creams Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-81

7. REST OF WORLD III-82
A.Market Analysis III-82
Men’s Grooming Market Booming in the UAE III-82
Ahava Dead Sea Laboratories, Limited - An Israeli Key Player III-82
B.Market Analytics III-83
Table 66: Rest of World Recent Past, Current and Future
Analysis for Shaving Lotions/Creams Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-83

Table 67: Rest of World Historic Review for Shaving
Lotions/Creams Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-84


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 113 (including Divisions/Subsidiaries - 123)

The United States (56)
Canada (1)
Japan (2)
Europe (40)
- France (4)
- Germany (3)
- The United Kingdom (20)
- Italy (3)
- Spain (1)
- Rest of Europe (9)
Asia-Pacific (Excluding Japan) (21)
Middle East (3)

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