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Global Shaving Lotions and Creams Industry

  • March 2015
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  • Global Industry Analysts
  • -
  • 279 pages

This report analyzes the worldwide markets for Shaving Lotions and Creams in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 109 companies including many key and niche players such as -

Acqua di Parma
AHAVA Dead Sea Laboratories Limited
Beiersdorf AG
Bold For Men
Castle Forbes

Table Of Contents

Global Shaving Lotions and Creams Industry


I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation and Reporting Level I-2 Quantitative Techniques and Analytics I-3 Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Shaving Lotions and Creams: An Integral Component of Daily Shaving Routine.............. II-1 Table 1: Weekly Shaving Frequencies by Select Countries - Germany, US, Poland, Russia, and China (2014) (includes corresponding Graph/Chart)..............II-2 Recession in Retrospect..............II-3 Market Outlook.............. II-3 Europe: The Dominant Market..............II-4 Table 2: Global Market for Shaving Lotions/Creams by Geographic Region/Country (2015): Percentage Breakdown of Value Sales for Asia-Pacific, Canada, Europe, Japan, Latin America, US, and Rest of World (includes corresponding Graph/Chart).............. II-5 Emerging Countries: Key Growth Areas for Market Participants II-5 Asia-Pacific: Fastest Growing Market Worldwide II-6 Table 3: Global Market for Shaving Lotions/ Creams: Ranked by CAGR for 2014-2020 (includes corresponding Graph/Chart) II-7

Table 4: Consumer Confidence in China and India Vs Global: A Comparison for Years 2011-3Q2014 (includes corresponding Graph/Chart).............. II-7

2. COMPETITION.............. II-8 Gillette: The Global Market Leader II-8 Table 5: Leading Players in the Global Pre-shaving and Post-shaving Products Market (2014E): Percentage Breakdown of Value Sales for Beiersdorf, Energizer, L'Oreal, PandG/Gillette, Private Label, and Others (includes corresponding Graph/Chart).............. II-9 Leading and Popular Premium/Luxury Shaving Cream Brands Worldwide II-10 Popular Traditional Wet Shaving Cream Brands by Country of Origin: 2014.............. II-12 Competition: Noteworthy Trends II-12 The Beard Sporting and Moustache Fad Temporarily Impact Market Dynamics.............. II-12 Expanding Global Presence: An Important Strategy for Sustaining Business..............II-13 New Strategies to Promote Low-Cost Offerings II-14 Cheaper Imports Compel Western Companies to Outsource Manufacturing.............. II-14 Manufacturers Make Efforts to Use Eco-Friendly Raw Materials II-14 Internet Marketing Fuels Market Competition II-15

3. MARKET TRENDS, ISSUES AND DRIVERS II-16 Traditional Wet Shaving Makes a Come Back, Augurs Well for Shaving Creams Market..............II-16 Table 6: Global Market for Shaving Products by Shaving Method (2014): Percentage Value Share Breakdown for Wet Shaving for Men, Electric Shaving for Men and Others (includes corresponding Graph/Chart)..............II-16

Table 7: Global Market for Wet Shaving Products by Geographic Region (2014E): Percentage Breakdown of Value Sales for Eastern Europe, Latin America, North America, Western Europe and Other Regions (includes corresponding Graph/Chart) II-17 Increasing Beauty and Image Consciousness among Men: A Strong Growth Driver.............. II-17 Table 8: Global Men's Grooming Products Market by Geographic Region (2014 and 2018P): Sales Figures in US$ Million for the US, Europe, Asia-Pacific (incl. Japan), Latin America, and Rest of World (includes corresponding Graph/Chart) II-18 Men's Grooming Products: The Most Dynamic Category in Toiletries and Cosmetics..............II-19 Time Opportune for Implementing Male-Focused Retail Strategies II-19 Table 9: World Men's Grooming Products Market by Distribution Channel (2014): Percentage Breakdown of Value Retail Sales for Beauty Product Specialist Stores, Department Stores, Direct Selling, Drug Stores and Chemists, Online Retail, Supermarkets and Hypermarkets, and Others (includes corresponding Graph/Chart) II-20 Shaving Preparations Innovations and Advancements: Spearheading Growth.............. II-20 Caffeinated Shaving Cream to Kick-Start the Day II-21 Kuwago's Award Winning 4-in-1 Shaving Foam II-21 Electric Shavers with Shaving Gel Dispensers II-21 Disposable Razors with Shaving Cream Dispensers II-22 Other Shaving Preparation Innovations from Leading Players II-22 The Gillette Fusion HydraGel Shave Gels II-22 Gillette Satin Care® Sensitive Skin Shave Gel II-22 Gillette Satin Care® Dry Skin Shave Gel II-22 Gillette Satin Care® Pure and Delicate® II-22 Gillette Satin Care® Cooling Sensation® II-23 Dry Shave Gel from BoldForMen..............II-23 Ahava Brand Foamless Shaving Cream II-23 Ahava Brand Shaving Gel with Exfoliation Properties II-23 Soothing Aftershave Moisturizer from Ahava II-23 Aveeno Brand® Therapeutic Shave Gel II-23 Organic Shave Gel from Dr.Bronner's II-23 Advances in Packaging Techniques Lend Traction to Market Growth II-24 Shaving Gels Compete with Razors with Integrated Shave Gel Dispensers.............. II-24 Botanicals Top the Charts in Shaving Preparation Ingredients II-24 Mounting Concern over Toxic Ingredients Spur Growth in Organic Shaving Products..............II-25 Women's Grooming: Increasing Demand for Female Shaving Products II-25 From ‘Indulgence' to ‘Homedulgence' in the Women's Grooming Category.............. II-26 Rising Popularity of Online Retailing Benefits Market Expansion II-26 Table 10: Proliferation of Online Retailing in Sales of Beauty/Personal Care Products for Select Countries (2013) (includes corresponding Graph/Chart) II-27

Table 11: Factors Influencing Online Purchase Decision - Percentage Share Breakdown by Consumer Preferences (includes corresponding Graph/Chart)..............II-27 Favorable Demographic Trends Strengthen Market Prospects for Shaving Products.............. II-28 Table 12: World Population (2013): Percentage Share Breakdown by Age Group - Below 15 Years, 15-64 Years, Above 65 Years (includes corresponding Graph/Chart) II-28

Table 13: 15-64 Year Population as a Percentage of Total Population in Select Countries (2013) (includes corresponding Graph/Chart).............. II-29 Metrosexual Trends Goes Mainstream, Expanding Beyond Urban Youth II-30 Urbanization: A Mega Trend..............II-30 Table 14: Percentage of Urban Population in Select Countries (2010 and 2050) (includes corresponding Graph/Chart) II-31

Table 15: Total Population Worldwide: Percentage Breakdown by Urban and Rural Population for the Years 1950-2050P (includes corresponding Graph/Chart) II-32 Expanding Middle Class Population to Drive Demand II-33 Table 16: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P and 2030P (includes corresponding Graph/Chart)..............II-33

Table 17: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P and 2030P (includes corresponding Graph/Chart) II-34 Pre-shave, Shaving or After Shaving Preparations: Imports and Exports.............. II-35 Table 18: Leading Global Exporters of Pre-shave, Shaving or After Shaving Preparations (2013): Percentage Breakdown of Value Exports by Country (includes corresponding Graph/Chart) II-35

Table 19: Leading Global Importers of Pre-shave, Shaving or After Shaving Preparations (2013): Percentage Breakdown of Import Value by Country (includes corresponding Graph/Chart) II-35

4. SHAVING PRODUCTS: A MACRO PERSPECTIVE II-36 Fierce Competition in Men's Shaving Products Market II-36 Table 20: Leading Players in the Global Wet Shaving Products Market (2014): Percentage Breakdown of Value Sales for Beiersdorf, Bic, Energizer, PandG/Gillette, Private Label, and Others (includes corresponding Graph/Chart) II-38

Table 21: Leading Players in the Global Men's Electric Shavers Market (2014E): Percentage Volume Market Share for Philips/Norelco, Gillette/Braun, and Others (includes corresponding Graph/Chart)..............II-38 Gillette: The Undisputed Market Leader Worldwide II-38 Gillette's Innovative Product Journey over the Years II-39 Key Trends and Drivers for the Shaving Products Market II-40 Manscaping Trend Gains Traction, Focus Shifts from Male Facial Hair to Body Shaving..............II-40 Rapidly Evolving Private Label Business II-41 A Highly Competitive Market at the Global Level II-41 Increasing Dependence on Retail Stores II-41 India and China: Important Potential Future Markets II-42 Table 22: Ten Largest Populated Countries Worldwide (July 2013): Total Population (in Millions) by Age Group 0-14 Years, 15-44 Years, 45-64 Years, and 65+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Japan (includes corresponding Graph/Chart).............. II-42 Issues Confronting the Shaving Products Sector II-43 Environmental Considerations/Threats II-43 Packaging Waste Regulations..............II-43 Shaving Products Definition and Classification II-43 Pre-Shave Products.............. II-43 Shaving Lotions.............. II-44 Shaving Creams.............. II-44 Post-Shave Products..............II-44 Razors/Blades.............. II-44 Razor Handles.............. II-44 Razor Blades (Refills)..............II-44 Disposable Razors.............. II-45 Electric Shavers..............II-45 Shaving Accessories and Others..............II-45 Shaving Techniques..............II-45 Wet Shaving.............. II-45 Dry Shaving.............. II-46 Side Effects of Shaving..............II-46 Cuts.............. II-46 Razor Burn.............. II-46 Razor Bumps.............. II-47 Shaving Lotions/Creams: Product Overview II-47 Pre-shave Products.............. II-47 Pre-Shave Oils.............. II-47 Shaving Soap.............. II-47 Shaving Stick.............. II-48 Shaving Cream.............. II-48 Shaving Foam.............. II-48 Shaving Gel.............. II-48 Aftershave Products..............II-49

5. PRODUCT INNOVATIONS AND INTRODUCTIONS II-50 Gillette Unveils Sensitive 2-in-1 Shave Gel Plus Skin Care™ II-50 Bottega Veneta Introduces Luxury Shaving Collection II-50 Liquid Skin Care Rolls Out New Men's Shaving Solution II-50 The Nature's Co. Rolls Out Watermint Foaming Shave Gel II-50 Harry's Introduces New Shave Gel II-50 EOS Products Unveils Evolution of Smooth Moisturizing Shaving Cream.............. II-50 Lea Classic Introduces New Line of Products II-50 Nivea Men Introduces Fresh Active Collection II-51 Clinique Introduces Clinique for Men II-51 Oriflame Unveils New After Shave Lotion II-51 Mazorin Rolls Out Oakham's Razor Shaving Cream II-51 Dove Men+Care Rolls Out New Shave Range II-51 Pacific Shaving Unveils Caffeinated Shaving Range II-51 Amway India Unveils New Range of Men's Grooming Products II-51 Tom Ford to Unveil New Range of Beauty Products for Men II-51 Supasu International Introduces RANGURA Shaving Cream II-52 Energizer Holdings Launches Edge Body Shave Cream and Edge Ultimate Shave Gels..............II-52 Hybrid Design Systems Unveils Precis Excel Shaving System II-52 Pacific Shaving Company Introduces Premium Shaving Care Products for Women.............. II-52 AXE Launches AXE Face Range for Men II-52 KIND Shave Oil Plans to Launch New Product II-52 Young Distribution Launches Man Stuff® Shaving Cream in the US II-52 Zoditha Health Launches Zushka Shaving Cream for Men in India II-52 JD Foods Unveils Meat-Scented Bacon Shaving Cream II-53 eShave Launches eShaveProfessionnel, a Shaving Products Line II-53 Scandle® Introduces Eco-Friendly Shave and Shower Foam II-53 Whish Body Products Launches New Shaving Gel in Mega Airless Dispenser.............. II-53 Dreadnought Launches Luxury Shaving Products II-53 Axe Introduces New Shaving Creams II-53 The Bluebeards Revenge Introduces Aftershave Cologne II-53 L'OCCITANE Launches New Cade Collection for Men II-54 Somersets Launches Shaving Products in the US II-54

6. FOCUS ON SELECT GLOBAL PLAYERS..............II-55 Acqua di Parma (Italy)..............II-55 AHAVA Dead Sea Laboratories Limited (Israel) II-55 Beiersdorf AG (Germany)..............II-55 Bold For Men (US).............. II-56 Castle Forbes (Scotland)..............II-56 Claus Porto (Portugal)..............II-56 D.R. Harris and Co. Ltd, (UK)..............II-56 Dr.Bronners (US).............. II-57 eShave (US).............. II-57 Energizer Holdings, Inc. (US)..............II-57 Geo F Trumper (UK)..............II-58 Johnson and Johnson (US)..............II-58 Aveeno (US).............. II-58 L'Oreal SA (France).............. II-59 Kiehl's (US).............. II-59 Perio, Inc. (US).............. II-60 Proraso (Italy).............. II-60 Speick (Germany).............. II-60 Taylor of Old Bond Street (UK) II-61 The Gentlemens Refinery (US)..............II-61 The King of Shaves Company Limited (UK) II-61 Procter and Gamble Company (US)..............II-61 The Gillette Company (US)..............II-62 Truefitt and Hill (UK)..............II-62 Unilever (UK).............. II-63 VI-John Group (India)..............II-63

7. GLOBAL MARKET PERSPECTIVE..............II-64 Table 23: World Recent Past, Current and Future Analysis for Shaving Lotions/Creams by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............II-64

Table 24: World Historic Review for Shaving Lotions/Creams by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. II-65

Table 25: World 14-Year Perspective for Shaving Lotions/Creams by Geographic Region/Country - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-66

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Energizer Holdings Dominates the US Shaving Creams Market III-1 Table 26: Leading Shaving Cream Brands in the US (2014E): Percentage Breakdown of Value Sales for Aveeno, Barbasol, Edge, Gillette, Nivea For Men, Private label, Skintimate, and Others (includes corresponding Graph/Chart) III-1 Pre- and Post-Shave Cosmetics: Second Most Popular Segment III-2 The Evolution of the Shave Prep Market III-2 Non-Foaming Gels Fast Gaining Ground in the US III-2 Shaving Preparations Account for 1/3rd of the New Shaving Product Launches in NA..............III-2 US Shaving Products Market Sees Significant Expansion III-3 US Men's Shaving Statistics III-4 US Women's Shaving Statistics III-4 Competition Heats up in the Men's Shaving Products Market III-4 Table 27: Leading Players in the US Shaving Products Market (2014E): Percentage Breakdown of Sales Revenue for Bic, Energizer/Schick, PandG/Gillette, and Others (includes corresponding Graph/Chart)..............III-6

Table 28: Leading Players in the North American Shaving Products Market (2014E): Percentage Breakdown of Value Sales for Bic, Energizer, PandG, Private Label, and Others (includes corresponding Graph/Chart) III-6 Men's Grooming Industry in the US Moves beyond Shaving Products III-6 Table 29: The US Men's Grooming Products Market by Segment (2014): Percentage Breakdown of Value Sales for Shaving Products (Post-Shave Products, Pre-Shave Products, and Razors/Blades); and Toiletries (Bath and Shower Products, Deodorants, Hair Care Products, and Skin Care Products) (includes corresponding Graph/Chart) III-7 Rising Demand for Women's Shaving Products III-7 Old Style Wet Shaving Back in Vogue in the US III-8 US Export Statistics..............III-8 Table 30: US Exports of Pre-shave, Shaving or after Shaving Preparations (2013): Percentage Breakdown of Value Exports by Destination (includes corresponding Graph/Chart) III-8 Product Launches..............III-9 Key Players.............. III-11 B.Market Analytics..............III-15 Table 31: The US Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-15

Table 32: The US Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-16

2. CANADA.............. III-17 A.Market Analysis.............. III-17 Canadian Market for Men's Grooming Products: A Snapshot III-17 Table 33: Leading Players in the Canadian Men's Grooming Products (2014): Percentage Breakdown by Value Sales for Colgate-Palmolive Canada, Inc., Energizer Holdings, Inc., Procter and Gamble, Inc., The Dial Corp., Unilever Canada, Inc., and Others (includes corresponding Graph/Chart) III-17 EXIM Stats.............. III-18 Table 34: Canadian Exports of Pre-shave, Shaving or after Shaving Preparations (2013): Percentage Breakdown of Value Exports by Destination (includes corresponding Graph/Chart) III-18

Table 35: Canadian Imports of Pre-shave, Shaving or after Shaving Preparations (2013): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart).............. III-18 B.Market Analytics..............III-19 Table 36: Canadian Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-19

Table 37: Canadian Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-20

3. JAPAN.............. III-21 A.Market Analysis.............. III-21 Table 38: Leading Shaving Products Companies in Japan (2014): Percentage Breakdown of Value Sales for Energizer, PandG, and Others (includes corresponding Graph/Chart) III-21 B.Market Analytics..............III-22 Table 39: Japanese Recent Past, Current and Future Analysis for Shaving Lotions/ Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-22

Table 40: Japanese Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-23

4. EUROPE.............. III-24 A.Market Analysis.............. III-24 Western European Market Landscape III-24 Table 41: Leading Players in the Western Europe Market for Pre-shaving Products (2014): Percentage Breakdown of Value Sales for Beiersdorf, Energizer, PandG, Private Label, and Others (includes corresponding Graph/Chart) III-24 East European Market Landscape III-25 Growth Drivers.............. III-25 Men's Grooming Products: Eastern Europe Holds Potential for Strong Growth.............. III-25 Table 42: Western Europe Retail Sales of Men's Grooming Products by Distribution Channel (2014): Percentage Breakdown of Value Sales for Beauty Product Specialist Stores, Department Stores, Direct Selling, Drug Stores and Chemists, Online Retail, Supermarkets and Hypermarkets, and Others (includes corresponding Graph/Chart) III-26

Table 43: Eastern Europe Retail Sales of Men's Grooming Products by Distribution Channel (2014): Percentage Breakdown of Value Sales for Beauty Product Specialist Stores, Department Stores, Direct Selling, Drug Stores and Chemists, Online Retail, Supermarkets and Hypermarkets, and Others (includes corresponding Graph/Chart) III-26 Men's Grooming Fuelled by Skin Care III-26 EXIM Trade.............. III-27 Table 44: European Imports of Pre-shave, Shaving or after Shaving Preparations (2013): Percentage Breakdown of Value Imports by Country of Origin (includes corresponding Graph/Chart).............. III-27

Table 45: European Exports of Pre-shave, Shaving or after Shaving Preparations (2013): Percentage Breakdown of Value Exports by Destination (includes corresponding Graph/Chart) III-27 B.Market Analytics..............III-28 Table 46: European Recent Past, Current and Future Analysis for Shaving Lotions/ Creams by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-28

Table 47: European Historic Review for Shaving Lotions/Creams by Geographic Region/Country - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-29

Table 48: European 14-Year Perspective for Shaving Lotions/Creams by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-30

4a. FRANCE.............. III-31 A.Market Analysis.............. III-31 France: A Key Market for Shaving Products in Europe III-31 Market for Men's Grooming Products in France: A Macro Perspective.............. III-31 Table 49: Leading Players in the French Men's Grooming Product Market (2014): Percentage Breakdown of Sales Revenue for Laboratoires LaScad, PandG France, Unilever France, and Others (includes corresponding Graph/Chart) III-32 Product Launch.............. III-32 L'oreal Sa - A Key Player..............III-32 B.Market Analytics..............III-33 Table 50: French Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-33

Table 51: French Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-34

4b. GERMANY.............. III-35 A.Market Analysis.............. III-35 An Overview of the German Market for Men's Grooming Products III-35 Shaving Products Dominate the German Men's Grooming Market III-35 Table 52: German Market for Men's Grooming Products by Product Segment (2014): Percentage Breakdown of Value Sales for Bath and Shower Products, Deodorants, Facial Care, Hair Care, Razors and Blades, Shaving Cream, and Others (includes corresponding Graph/Chart) III-36 Key Players.............. III-36 B.Market Analytics..............III-37 Table 53: German Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-37

Table 54: German Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-38

4c. ITALY.............. III-39 A.Market Analysis.............. III-39 Increased Focus on Personal Grooming among Italian Men Spurs Demand.............. III-39 Table 55: Leading Players in the Italian Shaving Foams and Gels Market (2014E): Percentage Breakdown of Value Sales for Gillette, Nivea, Palmolive, Proraso, and Others (includes corresponding Graph/Chart) III-39 Product Launch.............. III-39 Key Players.............. III-40 B.Market Analytics..............III-41 Table 56: Italian Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-41

Table 57: Italian Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-42

4d. THE UNITED KINGDOM..............III-43 A.Market Analysis.............. III-43 Gels and Lotions Dominates the UK Shave Preparations Market III-43 Table 58: Leading Players in the UK Market for Shaving Preparations (2014E): Percentage Breakdown of Value Sales for Beiersdorf, Procter and Gamble, and Others (includes corresponding Graph/Chart)..............III-43 Demand for Men's Shaving Products Witnesses Steady Growth III-43 Table 59: UK Men's Grooming Products by Product Types (2014): Percentage of Men Regularly Using Conditioner, Facial Cleanser, Facial Moisturizer, Fake Tan, Hair Colorants, Pre-shaving and Post-shaving Formulations, Shampoo, Styling Products, and Sunscreen (includes corresponding Graph/Chart)..............III-44 Competitive Pricing Scenario Limits Profitability III-45 Tough Economic Conditions Prompt Growth in Low-Cost Products III-45 Product Launches..............III-45 Key Players.............. III-45 B.Market Analytics..............III-48 Table 60: The UK Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-48

Table 61: The UK Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-49

4e. SPAIN.............. III-50 A.Market Analysis.............. III-50 Shaving Products: Market Overview III-50 Personal Grooming Growing among Spanish Males III-50 Product Launch.............. III-50 B.Market Analytics..............III-51 Table 62: Spanish Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-51

Table 63: Spanish Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-52

4f. RUSSIA.............. III-53 A.Market Analysis.............. III-53 Market for Men's Grooming Products Booming in Russia III-53 Table 64: Major Men's Grooming Product Segments in Russia by Number of Male Users (2014): Percentage of Russian Men Using Day Cream, Deodorants , Eau de Toilette, Exfoliants, Face Cleansers, Face Lotion and Tonic , Foot Care, Hand Cream, Moisturizing Cream, Shaving Products, and Sun Care Products (includes corresponding Graph/Chart) III-53 Wet Shaving: Most Popular Shaving Technique in Russia III-54 B.Market Analytics..............III-54 Table 65: Russian Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-54

Table 66: Russian Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-55

4g. REST OF EUROPE.............. III-56 A.Market Analysis.............. III-56 Sweden Mulls over Banning Sales of Shaving Product to Minors III-56 Product Launch.............. III-56 Claus Porto (Portugal) - A Key Player III-56 B.Market Analytics..............III-57 Table 67: Rest of European Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-57

Table 68: Rest of European Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-58

5. ASIA-PACIFIC.............. III-59 A.Market Analysis.............. III-59 Asia-Pacific: Fastest Growing Market Worldwide III-59 India and China: Important Potential Future Markets III-60 Table 69: Ten Largest Populated Countries Worldwide (July 2013): Total Population (in Millions) by Age Group 0-14 Years, 15-44 Years, 45-64 Years, and 65+ Years for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Japan (includes corresponding Graph/Chart).............. III-61

Table 70: Consumer Confidence in China and India Vs Global: A Comparison for Years 2011-3Q2014 (includes corresponding Graph/Chart).............. III-62 APAC Men's Grooming Products Market: A Macro Perspective III-62 Top 5 Men's Grooming Products Ranked in Descending Order of Usage among Asian Men: 2014..............III-63 B.Market Analytics..............III-64 Table 71: Asia-Pacific Recent Past, Current and Future Analysis for Shaving Lotions/ Creams by Geographic Region/Country - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-64

Table 72: Asia-Pacific Historic Review for Shaving Lotions/Creams by Geographic Region/Country - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-65

Table 73: Asia-Pacific 14-Year Perspective for Shaving Lotions/Creams by Geographic Region/Country - Percentage Breakdown of Dollar Sales for China, India and Rest of Asia-Pacific Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............III-66

5a. CHINA.............. III-67 A.Market Analysis.............. III-67 Table 74: Leading Players in the Chinese Market for Shaving Preparations (2014E): Percentage Breakdown of Value Sales for Energizer Holdings, Procter and Gamble, and Others (includes corresponding Graph/Chart) III-67 China: One of the Countries with the Largest Young Population III-67 Chinese Men's Grooming Products Market: A Macro Perspective III-68 Penetration of Male Grooming Remains Low in China III-69 Local and Foreign Brands Battle for Slice of Fast-Growing Chinese Market..............III-69 Table 75: Leading Players in the Chinese Shaving Products Market (2014): Percentage Breakdown of Value Sales for Energizer, PandG, and Others (includes corresponding Graph/Chart).............. III-70 List of Major International Manufacturers (and their Brands) in the Chinese Men's Grooming Products Market III-70 List of Major Domestic Men's Grooming Products Manufacturers and their Brands III-71 B.Market Analytics..............III-72 Table 76: Chinese Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-72

Table 77: Chinese Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-73

5b. INDIA.............. III-74 A.Market Analysis.............. III-74 Pre-Shave Products Dominate the Indian Shaving Preparations Market.............. III-74 Indigenous Companies Take on Established Foreign Brands in India.............. III-74 Leading Shaving Cream Brands in India III-75 The FMCG Sector in India Eyes the Rural Market III-76 Important Strategies of Top FMCG Companies in India III-77 A Large Indian Consumer Base Seeks Affordable Products III-77 Indian Men's Grooming Industry Soars to New Heights III-78 Table 78: Indian Men's Grooming Product Market by Product Segments (2014): Market Share Breakdown of Deodorants and Fragrances, Shampoos, Shaving Products, Soaps, and Others (includes corresponding Graph/Chart) III-78 Shaving Products Manufacturers Capitalize on the Rising Interest in Male Grooming..............III-79 Pharma Companies Foray into Men's Grooming in India III-79 Changing Consumer and Retail Trends in the Indian Shaving Products Market..............III-79 Cheap Chinese Imports: A Threat to the Indian Manufacturing Sector.............. III-80 India: Country with the Largest Young Population in the World III-80 Product Launches..............III-81 VI-John Group - A Key Player III-81 B.Market Analytics..............III-82 Table 79: Indian Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-82

Table 80: Indian Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-83

5c. REST OF ASIA-PACIFIC..............III-84 A.Market Analysis.............. III-84 Select Regional Markets..............III-84 Australia: A Market Snapshot..............III-84 Indonesia: A Key Market for Grooming Products III-84 South Korean Market for Male Grooming Products III-84 Healthy Growth for Women's Pre-Shave Products in South Korea III-85 Philippines: Men's Grooming Market Growing III-85 Singapore: Singaporeans Prefer Imported Products to Local Ones III-85 Vietnam: Men's Grooming Products Witness Growth III-85 Product Launch.............. III-86 B.Market Analytics..............III-86 Table 81: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Shaving Lotions/ Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-86

Table 82: Rest of Asia-Pacific Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-87

6. LATIN AMERICA.............. III-88 A.Market Analysis.............. III-88 Latin America: A High-Growth Market for Male Grooming Products III-88 Male Cosmetics and Shaving Products Dominate III-88 Table 83: Latin America Market for Men's Grooming Products by Product Segment (2014): Percentage Breakdown of Value Sales for Bath and Shower, Deodorants, Hair Care, Post-shave Products, Pre-shave Products, Razors and Blades, and Skin Care Products (includes corresponding Graph/Chart) III-89 Leading Male Cosmetic Markets in Latin America III-89 Male Cosmetics Retailing in Latin America III-89 B.Market Analytics..............III-90 Table 84: Latin American Recent Past, Current and Future Analysis for Shaving Lotions/ Creams by Geographic Region/Country - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart).............. III-90

Table 85: Latin American Historic Review for Shaving Lotions/Creams by Geographic Region/ Country - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-91

Table 86: Latin American 14-Year Perspective for Shaving Lotions/Creams by Geographic Region/ Country - Percentage Breakdown of Dollar Sales for Brazil and Rest of Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)..............III-92

6a. BRAZIL.............. III-93 A.Market Analysis.............. III-93 Growth Drivers.............. III-93 Brazilian Shaving Products Market: A Macro Perspective III-93 PandG Dominates the Brazilian Market III-94 Table 87: Leading Players in the Brazilian Shaving Products Market (2014): Percentage Breakdown of Value Sales for Energizer, PandG, and Others (includes corresponding Graph/Chart) III-94 B.Market Analytics..............III-95 Table 88: Brazilian Recent Past, Current and Future Analysis for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-95

Table 89: Brazilian Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-96

6b. REST OF LATIN AMERICA..............III-97 A.Market Analysis.............. III-97 Mexican Men's Grooming Market Prospers III-97 Argentina and Mexico: Key Shaving Products Markets in Latin America.............. III-97 Argentina.............. III-97 Table 90: Leading Players in the Argentinean Shaving Products Market (2014): Percentage Breakdown of Value Sales for Energizer, PandG, and Others (includes corresponding Graph/Chart) III-97 Mexico.............. III-97 Table 91: Leading Players in the Mexican Shaving Products Market (2014): Percentage Breakdown of Value Sales for Energizer, PandG, and Others (includes corresponding Graph/Chart).............. III-98 B.Market Analytics..............III-98 Table 92: Rest of Latin American Recent Past, Current and Future Analysis for Shaving Lotions/ Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-98

Table 93: Rest of Latin American Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-99

7. REST OF WORLD.............. III-100 A.Market Analysis.............. III-100 Middle East and Africa: Potential Laden Markets for Men's Grooming Products..............III-100 Table 94: Men's Grooming Market in the Middle East and Africa by Geographic Region (2014E): Percentage Breakdown of Value Sales for Egypt, Iran, Israel, Morocco, Saudi Arabia, South Africa, Tunisia, UAE, and Rest of Middle East and Africa (includes corresponding Graph/Chart) III-101

Table 95: Leading Players in the South African Men's Grooming Product Market (2014E): Percentage Breakdown of Sales Revenue for Beiersdorf Consumer Products, Procter and Gamble, Tiger Consumer Brands Limited, Unilever South Africa, and Others (includes corresponding Graph/Chart) III-102 Men's Grooming Market Booming in the UAE III-102 Table 96: Leading Players in the UAE Men's Grooming Product Market (2014E): Percentage Breakdown of Sales Revenue for Procter and Gamble Gulf FZE, SuperMax Corp., and Others (includes corresponding Graph/Chart) III-102 Ahava Dead Sea Laboratories, Limited - An Israeli Key Player III-103 B.Market Analytics..............III-103 Table 97: Rest of World Recent Past, Current and Future Analysis for Shaving Lotions/ Creams Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-103

Table 98: Rest of World Historic Review for Shaving Lotions/Creams Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-104

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 109 (including Divisions/Subsidiaries - 118)

The United States (57) Canada (1) Japan (2) Europe (38) - France (3) - Germany (2) - The United Kingdom (21) - Italy (3) - Spain (1) - Rest of Europe (8) Asia-Pacific (Excluding Japan) (18) Middle East (2)

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