Global Depilatories Industry

  • August 2013
  • -
  • Global Industry Analysts
  • -
  • 168 pages

This report analyzes the worldwide markets for Depilatories in US$ Million.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 58 companies including many key and niche players such as Andrea, Church & Dwight Co., Inc., Dabur India Limited, Jolen, L'Oreal SA, Nads, Reckitt Benckiser Plc, Revitol Direct, Sally Hansen, and The Procter & Gamble Company.

Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II.EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Depilatories: A Cut above the Rest II-1
Recession in Retrospect and the Road Ahead II-2
Competitive Scenario II-3
Table 1: Leading Players in the Global Market for
Depilatories (2012): Percentage Share Breakdown of Value
Sales for Reckitt Benckiser, Church and Dwight, Procter and
Gamble, Private Label, and Others (includes corresponding
Graph/Chart) II-3
Veet from Reckitt Benckiser: Leading Depilatory Brand Worldwide II-3

2. MARKET TRENDS, ISSUES AND DRIVERS II-5
Women: The Dominant Users of Depilatory Products II-5
Different Hair Removal Techniques Categorized in Terms of
Cost, Pain, and Effectiveness II-5
Available Hair Removal Options for Women: A Comparison II-6
Developed Countries Dominate the Global Depilatory Market II-7
Table 2: Share of Developed Regions in the Global
Depilatories Market by Value: 2012 (includes corresponding
Graph/Chart) II-8
Developing Nations to Turbo Charge Future Growth II-8
Table 3: Growth of Developing Markets Vis-a-Vis Developed
Markets (includes corresponding Graph/Chart) II-8
Product Innovations: Name of the Game II-9
Cost Efficiency: An Important Factor Fuelling Growth II-10
Increasing Preference for Natural and Organic Products II-10
Growing Swimwear Market: A Business Case for Depilatories II-10
Table 4: Volume Growth of the Global Swimwear and Beachwear
Market by Geographic Region: 2010-2018 (includes
corresponding Graph/Chart) II-11
Weather Conditions Partially Dictate Depilatories Demand II-11
Brand Loyalty: Strong as Ever II-11
Expanding Global Presence: A Key Strategy for Sustaining Business II-11
Advertising: Vital for Market Growth II-12
Internet Retailing Catch Up Momentum II-12
Growing Men’s Grooming Market: A Major Opportunity Indicator II-12
Men’s Grooming Products: A Booming Market II-13
Table 5: Global Market for Men’s Grooming Products for 2012:
Percentage Share Breakdown of Value Sales by Geographic
Region - Western Europe, North America, Latin America,
Asia-Pacific, Eastern Europe and Middle East and Africa
(includes corresponding Graph/Chart) II-14
Men’s Depilatories: Relatively New and Fast Growing Market II-15
Popular Hair Removal Products for Men II-15

3. SHAVING PRODUCTS: A MACRO PERSPECTIVE II-17
Table 6: Global Market for Shaving Products by Shaving Method
(2012): Percentage Value Share Breakdown for Wet Shaving and
Other Shaving Methods (includes corresponding Graph/Chart) II-17

Table 7: Global Market for Wet Shaving Products by Geographic
Region (2012): Percentage Breakdown of Value Sales for Western
Europe, North America, Latin America, Eastern Europe and Other
Regions (includes corresponding Graph/Chart) II-17

Table 8: Weekly Shaving Frequencies in Select Countries -
Germany, The US, Poland, Russia, China, and India (includes
corresponding Graph/Chart) II-18
Key Trends and Drivers in the Shaving Products Market II-18
The DIY Beauty Products Market Enjoys Robust Growth II-19
Rapidly Evolving Private Label Business II-19
A Highly Competitive Market at the Global Level II-19
Favorable Demographic Trends Strengthens Market Prospects for
Shaving Products II-20
Table 9: World Population (2012): Population and Percentage
Share Breakdown by Age Group - Below 15 Years, 15-64 Years,
Above 65 Years (includes corresponding Graph/Chart) II-20

Table 10: 15-64 Year Population as a Percentage of Total
Population in Select Countries (2012) (includes
corresponding Graph/Chart) II-21
India and China: Countries with the Largest Young Population
Offer Significant Opportunities II-21
Table 11: Ten Most Populated Countries Worldwide: 2012
(includes corresponding Graph/Chart) II-22

Table 12: Global Young Population (Below 30 years) for 2012:
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-23

Table 13: Below 30 Years Population as a Percentage of Total
Population for Key Regions: 2012 (includes corresponding
Graph/Chart) II-23
Issues Confronting the Shaving Products Sector II-23
Environmental Considerations/Threats II-23
Packaging Waste Regulations II-24
Shaving Products Definition and Classification II-24
Pre-Shave Products II-24
Shaving Lotions II-24
Shaving Creams II-24
Post-Shave Products II-24
Razors/Blades II-24
Razor Handles II-24
Razor Blades (Refills) II-25
Disposable Razors II-25
Electric Shavers II-25
Shaving Accessories and Others II-25
Shaving Techniques II-26
Wet Shaving II-26
Dry Shaving II-26
Side Effects of Shaving II-26
Cuts II-26
Razor Burn II-26
Razor Bumps II-27

4. DEPILATORIES: PRODUCT OVERVIEW II-28
Definition II-28
Advantages II-28
Disadvantages II-28
How Depilatories Work? II-28
Common Ingredients in Depilatories II-29
Choosing the Right Depilatory Product II-29
Categorization of Depilatories II-30

5. PRODUCT INNOVATIONS AND INTRODUCTIONS II-31
Church and Dwight Expands Nair Depilatories Product Line II-31
Easy Health and Beauty Care Introduces Easy Gel and Easy Cream II-31
Olay Introduces Smooth Finish Facial Hair Removal Duo II-31
Veet Introduces Suprem' Essence Hair Removal Cream II-32
Reckitt Benckiser Introduces Veet Hair Removal Cream in Thailand II-32

6. FOCUS ON SELECT GLOBAL PLAYERS II-33
Andrea (Australia) II-33
Church and Dwight Co., Inc. (US) II-33
Dabur India Limited (India) II-33
Jolen (India) II-34
L’Oreal SA (France) II-34
Nads (Australia) II-35
Reckitt Benckiser Plc. (UK) II-35
Revitol Direct (France) II-36
Sally Hansen (US) II-36
The Procter and Gamble Company (US) II-36

7. GLOBAL MARKET PERSPECTIVE II-37
Table 14: World Recent Past, Current and Future Analysis for
Depilatories by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-37

Table 15: World Historic Review for Depilatories by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) II-38

Table 16: World 15-Year Perspective for Depilatories by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2004, 2013 and 2018
(includes corresponding Graph/Chart) II-39


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Table 17: North American Depilatories Market by Leading
Players (2012): Percentage Breakdown of Value Sales for
Church and Dwight, Reckitt Benckiser, and Others (includes
corresponding Graph/Chart) III-1
Depilatory Segment Powered by ‘At-home Spa’ Trend III-1
Depilatories Targeting Facial Hair Find Favor among Women III-1
Australia’s Famous ‘Hot Legs’ Hair Removal System Now in the US III-2
Men’s Grooming Industry in the US Moves beyond Shaving Products III-2
Table 18: Leading Players in the US Men's Grooming Products
Market (2012): Percentage Share Breakdown of Value Sales
for Procter and Gamble Co., Unilever Home and Personal Care
USA, Schick-Wilkinson Sword, Colgate-Palmolive and Others
(includes corresponding Graph/Chart) III-2
US Shaving Products Market Sees Significant Expansion III-3
Product Launches III-3
Select Major Players III-4
B.Market Analytics III-6
Table 19: The US Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-6

Table 20: The US Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-7

2. CANADA III-8
Market Analysis III-8
Table 21: Canadian Recent Past, Current and Future Analysis
for Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-8

Table 22: Canadian Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-9

3. JAPAN III-10
Market Analysis III-10
Table 23: Japanese Recent Past, Current and Future Analysis
for Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-10

Table 24: Japanese Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-11

4. EUROPE III-12
A.Market Analysis III-12
Table 25: European Depilatories Market by Leading Players
(2012): Percentage Breakdown of Value Sales for Reckitt
Benckiser, Church and Dwight, Private Label, and Others
(includes corresponding Graph/Chart) III-12
Western European Depilatories Market Landscape III-12
East European Depilatories Market Landscape III-13
Growth Drivers III-13
European Men's Grooming Market Prospers III-13
Men’s Grooming Fuelled by Skin Care III-14
Ethical Skin Care Market: An Emerging Concept III-14
B.Market Analytics III-15
Table 26: European Recent Past, Current and Future Analysis
for Depilatories by Geographic Region/ Country - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-15

Table 27: European Historic Review for Depilatories by
Geographic Region/ Country - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-16

Table 28: European 15-Year Perspective for Depilatories by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-17

4a. FRANCE III-18
A.Market Analysis III-18
France: A Key Market for Shaving Products in Europe III-18
Weather Influences Depilatories Market III-18
Select Major Players III-18
B.Market Analytics III-20
Table 29: French Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-20

Table 30: French Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-21

4b. GERMANY III-22
A.Market Analysis III-22
BfR Warning on Depilatories Create Chaos amid Users III-22
German Shaving Products Market Snapshot III-22
B.Market Analytics III-23
Table 31: German Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-23

Table 32: German Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-24

4c. ITALY III-25
A.Market Analysis III-25
Women Continue to Trigger Depilatories Sales III-25
Increased Focus on Personal Grooming among Italian Men Spurs
Demand III-25
B.Market Analytics III-26
Table 33: Italian Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-26

Table 34: Italian Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-27

4d. THE UNITED KINGDOM III-28
A.Market Analysis III-28
Low-Cost Products High in Demand during Recession III-28
Demand for Men’s Shaving Products Witnesses Steady Growth III-28
Competitive Pricing Scenario Limits Profitability III-28
Reckitt Benckiser Plc. - A Leading Player III-28
B.Market Analytics III-29
Table 35: The UK Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-29

Table 36: The UK Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-30

4e. SPAIN III-31
A.Market Analysis III-31
Personal Grooming Growing among Spanish Males III-31
B.Market Analytics III-32
Table 37: Spanish Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-32

Table 38: Spanish Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-33

4f. RUSSIA III-34
A.Market Analysis III-34
Market for Men’s Grooming Products Booming in Russia III-34
B.Market Analytics III-34
Table 39: Russian Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-34

Table 40: Russian Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-35

4g. REST OF EUROPE III-36
A.Market Analysis III-36
Select Regional Markets III-36
The Netherlands: Market Review III-36
Poland: Women Drive Depilatories Market Growth III-36
B.Market Analytics III-37
Table 41: Rest of European Recent Past, Current and Future
Analysis for Depilatories Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-37

Table 42: Rest of European Historic Review for Depilatories
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-38

5. ASIA-PACIFIC III-39
A.Market Analysis III-39
Table 43: Asia-Pacific Depilatories Market by Leading
Players (2012): Percentage Breakdown of Value Sales for
Reckitt Benckiser, Church and Dwight, Procter and Gamble, and
Others (includes corresponding Graph/Chart) III-39
Asia-Pacific: Fastest Growing Market Worldwide III-39
Select Major Players III-40
B.Market Analytics III-42
Table 44: Asia-Pacific Recent Past, Current and Future
Analysis for Depilatories by Geographic Region/Country -
China, India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-42

Table 45: Asia-Pacific Historic Review for Depilatories by
Geographic Region/ Country - China, India and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-43

Table 46: Asia-Pacific 15-Year Perspective for Depilatories
by Geographic Region/Country - Percentage Breakdown of
Dollar Sales for China, India and Rest of Asia-Pacific
Markets for Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) III-44

5a. CHINA III-45
A.Market Analysis III-45
Veet: The Fastest Growing Depilatory Brand III-45
China: One of the Largest Countries with Young Population III-45
Table 47: Ten Most Populated Countries Worldwide (2012)
(includes corresponding Graph/Chart) III-46

Table 48: Global Young Population (Below 30 years) for
2012: Breakdown by Geographic Region (includes
corresponding Graph/Chart) III-46
B.Market Analytics III-47
Table 49: Chinese Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-47

Table 50: Chinese Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-48

5b. INDIA III-49
A.Market Analysis III-49
Overview III-49
Table 51: Indian Depilatories Market by Leading Players
(2012): Percentage Breakdown of Value Sales for Dabur
India, Reckitt Benckiser India, and Others (includes
corresponding Graph/Chart) III-49
Small Brands Challenge Big Players in the Market III-49
Price: A Major Factor III-50
The FMCG Sector in India Eyes the Rural Market III-50
Changing Consumer and Retail Trends in the Indian Shaving
Products Market III-51
Face Care Products Drive Growth in the Male Grooming Market III-51
Cheap Chinese Imports: A Threat to the Indian Manufacturing
Sector III-51
Pharma Companies Foray into Men’s Grooming Market in India III-52
India: Country with the Largest Young Population in the World III-52
Table 52: Ten Most Populated Countries Worldwide (2012)
(includes corresponding Graph/Chart) III-53

Table 53: Global Young Population (Below 30 years) for
2012: Breakdown by Geographic Region (includes
corresponding Graph/Chart) III-53
Product Launch III-54
Select Major Players III-54
B.Market Analytics III-55
Table 54: Indian Recent Past, Current and Future Analysis for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-55

Table 55: Indian Historic Review for Depilatories Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-56

5c. REST OF ASIA-PACIFIC III-57
A.Market Analysis III-57
Select Regional Markets III-57
Indonesia: An Untapped Depilatories Market III-57
Korean Market for Male Grooming Products III-57
Malaysian Depilatories Market Overview III-58
Pakistan: Depilatories Market Led by Veet Brand III-58
Table 56: Pakistani Depilatories Market by Leading Brands
(2012): Percentage Breakdown of Value Sales for Veet, Anne
French, EU Supreme, and Others (includes corresponding
Graph/Chart) III-58

Table 57: Pakistani Depilatory Creams Market by Leading
Brands (2012): Percentage Breakdown of Value Sales for
Veet, EU Supreme, Anne French, and Others (includes
corresponding Graph/Chart) III-59
Philippines: Men’s Grooming Market Growing III-59
Singapore: Singaporeans Prefer Imported Products to Local Ones III-59
Vietnam: Men’s Grooming Products Witness Growth III-59
Product Launch III-59
B.Market Analytics III-60
Table 58: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Depilatories Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-60

Table 59: Rest of Asia-Pacific Historic Review for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-61

6. LATIN AMERICA III-62
A.Market Analysis III-62
Table 60: Latin American Depilatories Market by Leading
Players (2012): Percentage Breakdown of Value Sales for
Reckitt Benckiser, and Others (includes corresponding
Graph/Chart) III-62
Male Cosmetics Retailing in Latin America III-62
B.Market Analytics III-63
Table 61: Latin American Recent Past, Current and Future
Analysis for Depilatories by Geographic Region/Country -
Brazil and Rest of Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-63

Table 62: Latin American Historic Review for Depilatories by
Geographic Region/ Country - Brazil and Rest of Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-64

Table 63: Latin American 15-Year Perspective for
Depilatories by Geographic Region/Country - Percentage
Breakdown of Dollar Sales for Brazil and Rest of Latin
America Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-65

6a. BRAZIL III-66
A.Market Analysis III-66
Growth Drivers III-66
B.Market Analytics III-66
Table 64: Brazilian Recent Past, Current and Future Analysis
for Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-66

Table 65: Brazilian Historic Review for Depilatories
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-67

6b. REST OF LATIN AMERICA III-68
A.Market Analysis III-68
Select Regional Markets III-68
Ecuador: Manufacturers Target Young Women to Propel Sales III-68
Mexican Depilatories Market Dominated by Women Consumers III-68
Table 66: Mexican Depilatories Market by Leading Players
(2012): Percentage Breakdown of Value Sales for Church and
Dwight, Reckitt Benckiser Mexico, and Others (includes
corresponding Graph/Chart) III-69
Mexican Men’s Grooming Market Prospers III-69
Peru: Depilatories to Gain Ground III-69
B.Market Analytics III-70
Table 67: Rest of Latin American Recent Past, Current and
Future Analysis for Depilatories Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-70

Table 68: Rest of Latin American Historic Review for
Depilatories Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-71

7. REST OF WORLD III-72
A.Market Analysis III-72
Select Regional Markets III-72
Nigeria: Factors Driving Growth III-72
Saudi Arabia: Market with Substantial Growth Potential III-72
UAE Depilatories Market Review III-72
Product Launch III-73
B.Market Analytics III-73
Table 69: Rest of World Recent Past, Current and Future
Analysis for Depilatories Analyzed with Annual Sales Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-73

Table 70: Rest of World Historic Review for Depilatories
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-74


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 58 (including Divisions/Subsidiaries - 68)

The United States (16)
Canada (3)
Europe (33)
- France (6)
- Germany (1)
- The United Kingdom (8)
- Italy (5)
- Spain (3)
- Rest of Europe (10)
Asia-Pacific (Excluding Japan) (12)
Middle-East (3)
Africa (1)

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