1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > TV Advertising Forecasts

TV Advertising Forecasts

  • August 2014
  • -
  • Digital TV Research
  • -
  • 115 pages

Summary

Table of Contents

Global TV advertising expenditure will reach $236 billion in 2020, up by 38% - or $64 billion - from 2013 and up by 54% ($82 billion) on 2010, according to a new report from Digital TV Research. TV ad spend is expected to grow by 4.0% in 2014 for the 55 countries covered; better than the 2.2% recorded in 2013.

Simon Murray, author of the TV Advertising Forecasts report, said: “Positives for TV advertising in 2014 include World Cup soccer in Brazil and economic improvement in much of Europe. However, not all countries have fully recovered economically. Devaluation is a factor in some markets, such as Venezuela. In addition, internal conflicts in countries such as Israel, Thailand and the Ukraine have damaged the advertising industry.”

TV advertising expenditure will double in Latin America and the Middle East & Africa between 2010 and 2020. Excluding deflation-hit Japan, net TV advertising in Asia Pacific will also more than double between 2010 and 2020.

However, TV advertising spend in Western Europe will only be 26% higher in 2020 than in 2010. TV advertising in Western Europe fell in both 2012 and 2013, with 2.7% growth expected in 2014. The 2010 total will not be bettered until 2015. Excluding the booming Russian market, TV advertising in Eastern Europe will fall in 2012, 2013 and 2014. The 2011 total will only be surpassed in 2018.

From the $64.4 billion TV ad spend to be added between 2013 and 2020, $22.6 billion (35%) will come from the US, followed by an extra $7.9 billion from China, $3.7 billion from Brazil and $3.1 billion from Japan.

The US will remain the global TV advertising market leader by some way. China overtook Japan to take second place in 2013. TV ad spend will more than double in Brazil between 2010 and 2020, with Russia also nearly doubling. However, Italy, hit even harder by the recession, has dropped dramatically and will not recover to the 2010 total by 2020.

Multichannel TV advertising expenditure will nearly double to $67.5 billion between 2010 and 2020. The US will contribute $35.2 billion to the 2020 total, followed someway behind by the Pan-Arab channels with $5.5 billion.
Free-to-air TV advertising expenditure will increase by 34% between 2010 and 2020 to $168 billion.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Cable Networks in the US - Industry Market Research Report

Cable Networks in the US - Industry Market Research Report

  • $ 1090
  • Industry report
  • March 2017
  • by Ibisworld

Loose cable: Due to the proliferation of new media, the industry will adapt to shore up ad dollars Abstract Cable Networks in the US Over the past five years, the Cable Networks industry has expanded its ...

Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021

Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021

  • $ 1999
  • Industry report
  • April 2017
  • by International Market Analysis Research and Consult

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, ...

Global Digital Media - Mobile Advertising and Digital Marketing - Key Trends and Statistics

Global Digital Media - Mobile Advertising and Digital Marketing - Key Trends and Statistics

  • $ 135
  • Industry report
  • January 2017
  • by Paul Budde Communication Pty Ltd

The advertising scene has undergone radical change and is still changing. With profits down between 5% and 10% on an annual basis, the performance of the traditional advertising market is under constant ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.