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Imported Drama Series in Europe

  • June 2013
  • -
  • Digital TV Research
  • -
  • 154 pages

The value of imported drama series for European broadcasters was $5.4 billion in 2012; down by $1 billion (16%) on the 2008 total, according to the latest edition of the Imported Drama Series in Europe report. The total number of imported drama series hours screened declined by 2% between 2008 and 2012, so the hourly value dropped by 14%.

Italy was the top country by value created from imported drama series in 2012, closely followed by Germany. France was third. Italy, Germany and France generated 55% of Europe’s total in 2012.

The Imported Drama Series in Europe report covers 119 channels across 21 territories. The value is calculated from advertising revenues received when screening these programs – and/or a proportion of funding to public broadcasters.

Published in June 2013, this 154-page, PDF-delivered report is a collaboration that draws analysis from several extensive and proprietary databases (covering 1,677 different titles), the Imported Drama Series in Europe report answers these questions and more:
• By how much do channels benefit from screening imported drama series?
• Which channels screen the most hours of imported drama series?
• How have channels altered their scheduling to incorporate imports?
• How many hours of imported drama series are screened by each channel during primetime?
• Where does each of the main distributors enjoy the most success?

As well as comparative pan-European analysis and tables, each country profile contains the following detail:
• Analysis of imported drama series for the major free-to-air broadcasters, including changes in scheduling policy, output deals with distributors, top performing imports, which channels screen which imported drama series, government attitude, pay TV and digital television penetration.
• Revenues generated by imported drama series by channel both in local currency and in $ (2008-2012)
• Hours of imported drama series screened by channel (2008-2012)
• Average value per hour of imported drama series by channel both in local currency and in $ (2008-2012)
• Imported drama series as a % and by hours for each daypart by channel in 2012
• Breakdown of primetime imported drama series by country of origin in 2012
• Breakdown of primetime imported drama series by country of origin in 2012
• Breakdown of all-day imported drama series by distributor in 2012
• Breakdown of all-day imported drama series by distributor in 2012
• Top primetime imported drama series by hours screened by channel in 2012

Table Of Contents

Imported Drama Series in Europe
Territories and channels profiled:

Austria ORF1, ORF2
Belgium North Een, VTM, Canvas/Ketnet, 2BE, Vier
Belgium South RTL-TVi, Club RTL, La Une, La Deux
Czech Republic CT1, CT2, Nova, Prima
Denmark DR1, DR2, TV2, TV3, Kanal 5
Finland TV1, TV2, MTV3, Nelonen
France TF1, France 2, France 3, France 5, M6, Canal+
Germany ARD1, ZDF, Sat1, ProSieben, RTL, RTL2, Super RTL, Vox, Kabel Eins
Greece Alpha, Alter, Antenna 1, ET1, ET3, NET, Mega, Star
Hungary MTV1, MTV2, RTL Klub, TV2,
Ireland RTE1, RTE2, TV3
Italy RAI1, RAI2, RAI3, Canale 5, Rete 4, Italia 1, La 7
Netherlands Ned1, Ned2, Ned3, RTL4, RTL5, RTL7, RTL8, NET5, SBS6, Veronica
Norway NRK1, NRK2, TV2, TV3, TVNorge
Poland TVP1, TVP2, Polsat, TVN, TVN7
Portugal RTP1, RTP2, SIC, TVI
Romania Acasa, Antena 1, Prima, Pro TV, TVR1, TVR2
Russia 1TV, Rossiya, Domashny, Ren TV, CTC, NTV, THT
Spain TVE1, La 2, Antena 3, Cuatro, Telecinco, La Sexta
Sweden SVT1, SVT2, TV3, TV4, Kanal 5
UK BBC1, BBC2, ITV1, Channel 4, Channel 5, ITV2, ITV3, ITV4, E4, More4



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