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Digital TV Sub-Saharan Africa

  • January 2014
  • -
  • Digital TV Research
  • -
  • 260 pages

Digital penetration will exceed half the TV households in Sub-Saharan Africa very soon, according to a new report from Digital TV Research. The Digital TV Sub-Saharan Africa Forecasts report estimates nearly every home will be converted by 2020.

Analog terrestrial switchover will account for much of this growth, with more than two-thirds of TV homes receiving DTT signals by 2020 - up from fewer than a fifth at end-2013. Around 28% of TV households will have satellite dishes (pay and FTA combined) in 2020.

We have overhauled our Digital TV Sub-Saharan Africa report for the third edition to make it even more comprehensive:
• it is twice the size of the previous edition at 260 pages;
• full forecasts are available for 35 countries – compared with nine countries in the previous edition;
• forecasts have been extended to 2020.

One of the few things that we haven’t changed is the price – it’s the same as the previous edition.

Published in January 2014, the PDF and excel report comes in five parts:
• Executive summary and regional forecasts – including detailed profiles of the main pan-regional players, such as StarTimes, DStv, GOtv and Canal Plus Afrique.
• Regional forecasts summary from 2010 to 2020 by platform, by household penetration, by pay TV subscribers and by pay TV revenues.
• Top-line forecasts (population, population per household, households and TV households) for 42 countries.
• Country profiles for 35 territories.
• Detailed country forecasts for 35 nations.

Table Of Contents

Digital TV Sub-Saharan Africa
35 countries profiled:

Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
CAR
Chad
DR Congo
Rep Congo
Cote d'Ivoire
Eq. Guinea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Kenya
Liberia
Madagascar
Malawi
Mali
Mozambique
Namibia
Niger
Nigeria
Rwanda
Senegal
Sierra Leone
South Africa
Tanzania
Togo
Uganda
Zambia
Zimbabwe

Forecasts (2010-2020) contain the following detail for each country:

SPLIT OF HOUSEHOLDS BY PLATFORM
Total households
TV households
Digital cable subs
Analog cable subs
Pay IPTV subscribers
Pay digital DTH subscribers
Digital free DTH households
Analog DTH Households
Analog terrestrial households
Primary FTA DTT households
Primary Pay DTT households
Total DTT households
Digital homes
Analog homes
Pay TV subscribers

HOUSEHOLD PENETRATION BY PLATFORM
Digital cable subs/TV HH %
Analog cable subs/TV HH %
Pay IPTV subs/TV HH %
Pay DTH/TV HH %
Digital free DTH/TV HH %
Analog DTH/TV HH %
Analog terrestrial/TVHH %
Primary FTA DTT/TV HH %
Primary pay DTT/TV HH %
Digital/TV HH %
Analog/TV HH %
Pay TV Subs/TV HH %
TV HH/Total households %
Total DTT homes/TVHH

BUNDLING
Stand-alone digital cable subs
Dual-play digital cable subs
Triple-play digital cable subs
Stand-alone pay IPTV subs
Dual-play pay IPTV subs
Triple-play pay IPTV subs
Stand-alone digital cable revs
Dual-play digital cable TV revenues
Triple-play digital cable TV revenues

PAY TV REVENUES
Digital cable TV subs revenues
Digital cable TV on-demand revs
Digital cable TV revenues
Analog cable TV subs revs
Cable TV revenues
Stand-alone IPTV revenues
Dual-play IPTV revenues
Triple-play IPTV revenues
IPTV subscription revenues
IPTV on-demand revenues
IPTV revenues
DTH subscription revenues
DTH on-demand revenues
DTH revenues
DTT subscription revs
DTT on-demand revenues
DTT revenues
Subscription revenues
On-demand revenues
Total revenues

AVERAGE REVENUE PER USER (US$)
Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Average digital cable (subs and VOD)
Analog cable TV subs
Stand-alone IPARPU TV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay DTH (subs)
Pay DTH (subs and PPV)
Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU

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