Online TV & Video Forecasts

  • October 2013
  • -
  • Digital TV Research
  • -
  • 115 pages

Global online TV and video revenues (over fixed broadband networks) will reach $34.99 billion in 2018, a massive increase from the $3.98 billion recorded in 2010 and the $15.94 billion expected in 2013, according to the Online TV and Video Forecasts report from Digital TV Research. By 2018, 520 million homes in 40 countries will watch online television and video (both paid-for and ad-supported), up from 182 million in 2010.

The OTT [over-the-top] TV sector is on the brink of a huge take-off as the key players expand internationally, broadband penetration increases, technology advances and as new partnerships are announced on a daily basis.

Online TV and video advertising has been the key driver for the OTT sector, with revenues of $7.4 billion expected in 2013, up from $2.4 billion in 2010. Rapid advertising expenditure growth will continue, to reach a global total of $16.4 billion in 2018. However, advertising’s share of total OTT revenues will fall from 60.6% in 2010 to 46.9% in 2018.

The fastest growing paid-for OTT revenue stream will be subscription services. Although the likes of Netflix and Hulu Plus are already reasonably well established as streaming subscription services in North America, international markets have been relatively untouched - until now.

Online television and video subscription revenues (SVOD) will soar from $1 billion in 2010 to $6 billion in 2013 and onto $13 billion in 2018. The number of homes paying a monthly fee to receive SVOD packages will climb from 21.9 million in 2010 to 67.8 million by end-2013 and onto 160.6 million in 2018.

Published in October 2013, this 115-page PDF report comes in six parts:
• Executive Summary which discusses the burning OTT TV and video issues as well as giving top-line analysis of the forecasts.
• Succinct profiles of the main content providers and platforms.
• Country-by-country profiles.
• Global forecasts summary from 2010 to 2018
• Comparison forecast tables for 40 countries.
• Individual country forecasts for 40 territories.

Table Of Contents

40 countries covered:

Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Czech Rep.
Denmark
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Poland
Portugal
Romania
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Turkey
UK
USA



Forecasts (for each year from 2010 to 2018) contain the following detail for each country:


Total households (000)
TV households (000)

Fixed broadband households (000)
Broadband households/Total households (%)

Online video households (000)
Online video households/Broadband households (%)

Online SVOD/subscription homes (000)
Online SVOD/subscription homes/TV households (%)

Online advertising total (US$ mil.)

Online video advertising (US$ mil.)
Download-to-own revenues (US$ mil.)
Pay-per-view/rental revenues (US$ mil.)
Online video subs/SVOD revenues (US$ mil.)
Total online video revenues (US$ mil.)

Online video advertising/Broadband households (US$)
Download-to-own revenues/Broadband households (US$)
Pay-per-view revenues/Broadband households (US$)
Online video subs revenues/Broadband households (US$)
Total online video revenues/Broadband households (US$)

Online video advertising/online video households (US$)
Download-to-own revenues/online video households (US$)
Pay-per-view revenues/online video households (US$)
Online video subs revenues/online video households (US$)
Total online video revenues/online video households (US$)

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Louis

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers

The Death of Linear TV?

The Death of Linear TV?

  • $ 5 000
  • Industry report
  • October 2014
  • by Parks Associates

The Death of Linear TV? analyzes trends in video consumption with specific attention given to the balance between linear and non-linear video. Video consumption on TV sets, computers, mobile phones, and ...

Global Portable OTDR Market 2014-2018

Global Portable OTDR Market 2014-2018

  • $ 2 500
  • Industry report
  • September 2014
  • by Infiniti Research Limited

About Portable OTDR An Optical Time Domain Reflectometer (OTDR) is an electronic-optical instrument, a combination of a laser source and a detector, which is used to characterize optical fiber. An OTDR ...

Digital Media - IPTV, Smart TV, Pay TV and Digital TV Insights

Digital Media - IPTV, Smart TV, Pay TV and Digital TV Insights

  • $ 125
  • Industry report
  • October 2014
  • by Paul Budde Communication Pty Ltd

The digital TV and video broadcasting industry has changed beyond recognition and it continues to evolve. Consumer habits are shifting from broadcast TV to on-demand content especially streaming. Traditional ...

Global Hdtv Market 2014-2018

June 2014 $ 2 500

5 Companies

Company Profiles


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.