Mobile Technologies: Global Markets

  • September 2013
  • -
  • BCC Research
  • -
  • 138 pages

STUDY GOALS AND OBJECTIVES

Today’s cell phones pack more processing power than the desktop computer in the 1980s and this power has led to the emergence of a new category of phones called “smart phones.” Smartphones feature a complete operating system and are capable of running a wide range of applications in addition to having phone functionality.
Earlier smartphones spearheaded by BlackBerry, offered Internet connectivity with support for email and other productivity applications. Apple changed the game in the smartphone industry with the introduction of the iPhone, which offered a full-fledged software development kit (SDK) to facilitate application development. Apple also offered a marketplace where mobile applications could be sold easily by application developers.
As smart phone sales grew, several mobile application developers with entrepreneurial spirit jumped in and provided a wide range of applications optimized for different use cases. Businesses also started developing mobile applications and a new market emerged. These applications essentially made smartphones as powerful as a desktop computer and enabled their usage for a wide range of applications.
Google jumped into the fray with the introduction of the Android platform; since then the popularity of smart phones has risen dramatically. Today smartphones are available in many variants in terms of screen size, operating system, and features. Mobile applications have also become an integral part of every cell phone user’s life.
This report focuses on the state of the art in the mobile application space. The report evaluates current platform availability and the ecosystem. The report looks at the total available market for mobile applications and segments it by categories. We explore different business models followed by different industries and the value added by mobile applications. The report also looks at the latest trends in enterprise space and how businesses are leveraging mobile applications to increase their bottom line.
The report also provides readers with a description of the market ecosystem and explains the trends shaping the future. Key players in each category are also discussed along with market share information. A forecast of the total market in each category by dollar, volume, and geography over the period of the next five years is included. The report also includes an analysis of patents filed in this marketplace by various companies.

RESEARCH BACKGROUND

A research study aimed at analyzing this market is useful to anyone connected to this field. It provides students, executives, and those interested in technology with insight into the underlying technology, market forces, and trends that will help them understand the market dynamics.

REPORT SCOPE AND ORGANIZATION

This report segments mobile applications by the most popular operating systems in the market: Android, iOS, Windows Phone, and BlackBerry. For each segment, we have estimated the total market, number of applications, and average revenue per application.
The following is provided for each segment:
• Definition of technical details.
• Overall market description.
• Comparison with other segments.
• Growth forecast and market trends.
• Business models.
• Key players and market share.
The goal of the report is to provide readers with the following:
• Understanding of the underlying operating system and how it shapes the market.
• Knowledge of various software development kits offered by manufacturers to develop applications.
• Knowledge of business models used in different market segments.
• Understanding of the market potential for each segment and projections for the next five years.

TARGET AUDIENCE

This report will be useful to a broad reader base. More specifically, the following should benefit:
• Mobile electronics industry insiders, including executives, managers, marketing professionals, and salespeople, who are looking to enhance their business knowledge by understanding more about the multimedia chipsets market.
• Product marketing and management professionals from the mobile market ecosystem who want to understand the intricacies of the market and position their products accordingly.
• Business and venture executives in the technology industry looking to invest in mobile technology companies.
• Finance and investment professionals looking to make investment decisions for mobile electronics companies.

RESEARCH METHODOLOGY

Market data and information for this report were obtained through numerous channels. Both primary and secondary research methodologies were used in preparing this study.
For example, industry association data was obtained, along with publicly available information from various companies. These include Securities and Exchange Commission (SEC) filings by public companies, presentations from various conferences, and articles and reports published by company insiders.
Sales data for various mobile device manufacturers was used to determine the number of total devices sold. That data was then compared with the data available from various software companies that make software for mobile platforms.
Interviews were conducted with company executives and other industry experts to obtain market insight. The companies selected for this purpose fell into several categories, including hardware suppliers, device manufacturers, and engineering services companies.
Other sources used include exhaustive Internet searches, blogs, and articles written by industry journalists. Editors and executives provided individual perspectives about the market. Industry journals and publications, white papers, and technical notes were also reviewed.
The projections for future market growth were based on several factors. BCC developed a mathematical model to forecast growth based on the following:
• Annual revenue of the mobile devices for the last five years: This data was used to determine trends and the correlation between applications and platform.
• External factors: Economy and growth projections from key institutions such as the International Monetary Fund (IMF) were considered.
• Geographical trends impacting the technology, such as the rise of Asia as a major consumer base.
• New innovations and threats facing the existing technology.

REPORT HIGHLIGHTS

This report provides:
• An overview of the global market for mobile technologies, which includes the emergence of the new category called smartphones.
• Analyses of global market trends, with data from 2012, estimates for 2013, and projections of compound annual growth rates (CAGRs) through 2018.
• Exploration of the total available market for mobile applications and segmentation by categories.
• Discussion of key software development platforms, such as Android, iOS, Blackberry, and Windows, by key features of the SDK, popular CPU architectures and models, and phone shipments by volume.
• Examination of the marketplace for mobile applications by pricing strategies and business models, and by gaming, multimedia, and personal use.

Table Of Contents

TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION 2

STUDY GOALS AND OBJECTIVES 2
RESEARCH BACKGROUND 2
REPORT SCOPE AND ORGANIZATION 3
TARGET AUDIENCE 3
RESEARCH METHODOLOGY 3
ANALYST CREDENTIALS 4
RELATED BCC REPORTS 4
BCC ON-LINE SERVICES 5
DISCLAIMER 5

CHAPTER 2 SUMMARY 7

SUMMARY TABLE GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING
SYSTEM, THROUGH 2018 ($ MILLIONS) 7
SUMMARY FIGURE GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING
SYSTEM, 2012-2018 ($ MILLIONS) 7

CHAPTER 3 OVERVIEW OF MOBILE PLATFORMS 11

KEY OPERATING SYSTEMS 11
ANDROID 11
BADA 12
BLACKBERRY 12
FIREFOX OS 12
IOS 13
SYMBIAN 14
WINDOWS MOBILE 14
WINDOWS PHONE 15
OPEN-SOURCE DEVELOPMENT 15
TABLE 1 CUMULATIVE NUMBER OF PHONE MODELS AS OF Q2 2013 16
TABLE 2 CUMULATIVE NUMBER OF PHONE SHIPMENTS AS OF Q2 2013 ($ MILLIONS) 16
KEY FEATURES OF SMARTPHONES 16
DISPLAY 16
TABLE 3 MAXIMUM DISPLAY SIZE IN SMARTPHONES (INCHES) 17
TABLE 4 PIXEL DENSITY IN POPULAR SMARTPHONES (PIXELS PER INCH) 17
CAMERA 17
TABLE 5 MAXIMUM CAMERA RESOLUTIONS IN POPULAR SMARTPHONES, TO 2012
(MEGA PIXELS) 17
GLOBAL POSITIONING SYSTEM (GPS) 18
MOBILE APPLICATIONS 18
MOBILE APPLICATIONS MARKET 19
TABLE 6 TOTAL NUMBER OF MOBILE APPLICATIONS AVAILABLE, THROUGH 2018
(THOUSANDS) 19
TABLE 7 TOTAL MOBILE APPLICATIONS MARKET, THROUGH 2018 ($ MILLIONS) 20
TABLE 8 TOTAL REVENUE GENERATED IN VARIOUS MARKETPLACES, BY PLATFORM,
THROUGH 2018 ($ MILLIONS) 20
TABLE 9 REVENUE PAID TO DEVELOPERS, BY PLATFORM, AS OF 2013 ($ MILLIONS) 20
TABLE 10 AVERAGE PRICE PER APPLICATION, BY PLATFORM, THROUGH 2018 ($) 21
TABLE 11 MOBILE APPLICATIONS REVENUE BY REGION, 2013 ($ MILLIONS) 21
SMARTPHONE USAGE 22

CHAPTER 4 ANDROID PLATFORM 24

INTRODUCTION 24
TABLE 12 TOTAL NUMBER OF APPLICATIONS AVAILABLE IN THE ANDROID
MARKETPLACE, THROUGH 2018 (THOUSANDS) 24
TABLE 13 TOTAL NUMBER OF ANDROID HANDSETS, THROUGH 2018 ($ MILLIONS) 25
TABLE 14 TOTAL NUMBER OF ANDROID APPLICATIONS DOWNLOADED, THROUGH
2018 (BILLIONS) 25
ANDROID MARKETPLACE 25
TABLE 15 GOOGLE MARKETPLACE REVENUE, THROUGH 2018 ($ MILLIONS) 26
ANDROID SOFTWARE DEVELOPMENT KIT 26
FIGURE 1 ANDROID OPERATING SYSTEM ARCHITECTURE 27
NATIVE DEVELOPMENT KIT 28
HYPERNEXT ANDROID CREATOR 28
LICENSING 28
RECEPTION 29
ANDROID ADAPTATION FOR TABLETS 30
TABLE 16 ANDROID OPERATING SYSTEM VERSIONS AND MARKET SHARE, 2012 (%) 30
ALTERNATE MARKETPLACES 30
POPULAR ANDROID APP STORES 31
Amazon Appstore 31
Appoke 32
F-Droid 32
GetJar 32
SlideME 33
Others 33
ANDROID APPLICATION STATISTICS 33
TABLE 17 TOTAL NUMBER OF APPLICATIONS IN THE ANDROID MARKETPLACE,
THROUGH 2018 (THOUSANDS) 33
TABLE 18 APPLICATIONS IN VARIOUS CATEGORIES, 2013 (THOUSANDS/%) 34
TABLE 19 APPLICATIONS BY NUMBER OF DOWNLOADS, 2013 (NUMBER/%) 34
TABLE 20 TOTAL NUMBER OF FREE AND PAID ANDROID APPLICATIONS, 2013
(THOUSANDS/%) 35
TABLE 21 AVERAGE PRICING OF MOBILE ANDROID APPLICATIONS, 2013
(THOUSANDS/%) 35
SELECTED COMPANY PROFILES 36
ACER 36
Recent Developments 36
ASUSTEK 37
Recent Developments 38
GOOGLE 39
Products and Services 40
Advertising 40
Productivity Tools 40
Recent Developments 42
HTC 42
Recent Developments 43
HUWAEI 44
Recent Developments 45
KYOCERA 46
Recent Developments 47
LG 48
Recent Developments 48
MOTOROLA (GOOGLE) 49
Related Products 50
Recent Developments 51
PANTECH 52
Recent Developments 52
SAMSUNG 53
Samsung Electronics Co. Ltd. Profile 53
Samsung Smartphone Sales 54
Recent Developments 54
SONY 55
Recent Developments 56
ZTE 57
Latest Developments 58

CHAPTER 5 IOS 60

INTRODUCTION 60
IPHONE HISTORY 60
TABLE 22 TOTAL IOS-BASED SMARTPHONE SHIPMENTS, THROUGH 2018 ($
MILLIONS) 63
IPHONE FEATURES 63
Screen and Input 63
Sensors 64
Proximity Sensor 64
Ambient Light Sensor 65
Accelerometer 65
Magnetometer 65
Gyroscopic Sensor 65
Audio and Output 65
Bluetooth 66
Video Out 66
Battery 66
Camera 67
TABLE 23 COMPARISON OF VARIOUS IPHONE MODELS 67
Storage and SIM 68
Liquid Contact Indicators 69
Included Items 69
IOS FEATURES 70
User Interface 70
Phone Functionality 71
Multimedia 72
Internet Connectivity 73
Maps 74
Text Input 74
Email and Text Messages 74
Accessibility 75
IOS SOFTWARE DEVELOPMENT KIT 75
TABLE 24 IOS APPLICATIONS IN THE MARKETPLACE, THROUGH 2018 (THOUSANDS) 76
TABLE 25 IOS TOTAL REVENUE FROM THE MARKETPLACE, THROUGH 2018 ($
MILLIONS) 76
TABLE 26 IOS AVERAGE REVENUE PER APPLICATION, THROUGH 2018 ($) 77
TABLE 27 TOTAL PAID OUT TO DEVELOPERS BY APPLE AS OF 2013 ($ MILLIONS) 77
IOS SOFTWARE DEVELOPMENT KIT (SDK) HISTORY 77
Software Development Kit (SDK) Contents 78
Licensing 78
APPLE VERSUS ANDROID 78
TABLE 28 COMPARISON OF IOS AND ANDROID MARKETPLACE 79
In-built Applications 79
Policies 79
Developers 80
Access 80
Average Time Spent per Day on Applications 80
SELECTED COMPANY PROFILES 81
APPLE 81
1984 Debut of the Macintosh 82
TABLE 29 APPLE REVENUE BY DECADE, 1977 TO PRESENT ($ MILLIONS/$ BILLIONS) 87
Recent Developments 87
FOXCONN 89
Recent Developments 90

CHAPTER 6 WINDOWS PHONE 92

WINDOWS PHONE 7 AND 8 92
HARDWARE SUPPORT 92
TABLE 30 TOTAL WINDOWS PHONE OPERATING SYSTEM PHONE SHIPMENTS,
THROUGH 2018 ($ MILLIONS) 93
TABLE 31 WINDOWS PHONE SHIPMENT BY OPERATING SYSTEM VERSION, 2013
(MILLIONS) 93
KEY FEATURES OF THE OPERATING SYSTEM (OS) 93
User Interface 93
Text Input 94
Messaging 94
Web Browser 94
Contacts 95
Email 95
Multimedia 95
Media Support 96
Games 96
Search 96
Office Suite 97
Multitasking 97
Sync 97
Updates 97
Advertising Platform 98
WINDOWS PHONE APP STORE 98
Music and Videos 98
Applications and Games Development 98
Submission 99
ORIGINAL EQUIPMENT MANUFACTURERS (OEMS) DEVELOPING WINDOWS
PHONES 99
TOTAL MARKET FOR WINDOWS APPLICATIONS 100
TABLE 32 TOTAL NUMBER OF APPLICATIONS IN WINDOWS PHONE APP STORE,
THROUGH 2018 (THOUSANDS) 100
TABLE 33 TOTAL APP STORE REVENUE, THROUGH 2018 ($ MILLIONS) 100
TABLE 34 TOTAL PAID OUT TO DEVELOPERS, AS OF 2013 ($ MILLIONS) 101
TABLE 35 TOTAL REVENUE PER APPLICATION, THROUGH 2018 ($) 101
SELECTED COMPANY PROFILES 101
NOKIA 101
Subsidiaries 102
Nokia Siemens Networks 103
Recent Developments 103
MICROSOFT 104
Product Divisions 105
Financials 106
Recent Developments 106
SAMSUNG 107
Samsung Electronics Co. Ltd. Profile 108
Samsung Smartphone Sales 108
Recent Developments 109
HTC 110
Recent Developments 111
LG 112
Recent Developments 112
ACER 113
Recent Developments 114

CHAPTER 7 BLACKBERRY 116

BLACKBERRY OPERATING SYSTEM (OS) 116
TABLE 36 VARIOUS BLACKBERRY OPERATING SYSTEM (OS) VERSIONS 117
TABLE 37 SUPPORTED SMARTPHONES ON VARIOUS BLACKBERRY OPERATING
SYSTEM (OS) VERSIONS 117
BLACKBERRY 10 118
BlackBerry 10 Key Features 119
Gestures 119
Multitasking 119
BlackBerry Hub 119
BlackBerry Balance 120
Time Shift Camera 120
BlackBerry Messenger Video 120
Android Player 120
Keyboard 120
Voice Control 120
BlackBerry Link 121
Included Applications 121
Third-Party Application 121
Distribution 121
Devices 121
TABLE 38 BLACKBERRY 10-BASED SMARTPHONES 121
APPLICATION DEVELOPMENT STRATEGY 122
IMPACT OF THE APPLE IPHONE 122
IMPACT OF GOOGLE ANDROID 123
TABLE 39 BLACKBERRY OPERATING SYSTEM (OS) SMARTPHONE SHIPMENT,
THROUGH 2018 ($ MILLIONS) 123
TABLE 40 TOTAL NUMBER OF APPLICATIONS IN BLACKBERRY MARKETPLACE,
THROUGH 2018 (THOUSANDS) 124
TABLE 41 TOTAL REVENUE PAID OUT TO DEVELOPERS, THROUGH 2018) ($
MILLIONS) 124
TABLE 42 TOTAL REVENUE PAID OUT TO DEVELOPERS AS OF 2013 ($ MILLIONS) 124
TABLE 43 AVERAGE REVENUE PER APPLICATION, THROUGH 2018 ($) 125
TABLE 44 TOTAL NUMBER OF APPLICATIONS DOWNLOADED FROM BLACKBERRY
MARKETPLACE, THROUGH 2018 ($ MILLIONS) 125
COMPANY PROFILES 125
BLACKBERRY (FORMERLY RESEARCH IN MOTION) 125
Company History 126
Financials 127
Recent Developments 128
WISTRON 128

CHAPTER 8 SOFTWARE APPLICATIONS ON MOBILE PLATFORMS 131

SOFTWARE DEVELOPMENT METHODOLOGY 131
FIGURE 2 SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL
MOBILE ENVIRONMENT 131
TABLE 45 PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT 132
MONETIZATION 132
Trial Period 132
Affiliate Marketing 132
In-App Purchasing 133
Advertising 133
TOP-GROSSING CATEGORIES 133
TABLE 46 TOP-GROSSING MOBILE APPLICATION CATEGORIES, 2013 (% OF
REVENUE) 133
SELECTED APPLICATIONS 133
TABLE 47 SOME OF THE POPULAR MOBILE APPLICATIONS AND VENDORS 134
Words with Friends 134
Angry Birds Free 134
Sudoku 134
Facebook 135
Skype 135
Evernote 135
SELECTED COMPANY PROFILES 135
ADOBE SYSTEMS 135
ELECTRONIC ARTS 136
EVERNOTE 136
GAMELOFT 138
KABAM 138
PANDORA 139
ROVIO 140
SEGA 140
UBISOFT ENTERTAINMENT 141
WHATSAPP 141
ZYNGA 142

CHAPTER 9 PATENT ANALYSIS 145

MOBILE SOFTWARE PATENTS 145
TABLE 48 NUMBER OF U.S. PATENTS AWARDED FOR MOBILE APPLICATIONS,
1976-2013 (NUMBER OF PATENTS) 146
TABLE 49 NUMBER OF U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY
FOR ANDROID AND IOS, 1976-2013 (NUMBER OF PATENTS) 146
TABLE 50 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR
MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 147
TABLE 51 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR
MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 147



LIST OF TABLES

SUMMARY TABLE GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING
SYSTEM, THROUGH 2018 ($ MILLIONS) 7
TABLE 1 CUMULATIVE NUMBER OF PHONE MODELS AS OF Q2 2013 16
TABLE 2 CUMULATIVE NUMBER OF PHONE SHIPMENTS AS OF Q2 2013 ($ MILLIONS) 16
TABLE 3 MAXIMUM DISPLAY SIZE IN SMARTPHONES (INCHES) 17
TABLE 4 PIXEL DENSITY IN POPULAR SMARTPHONES (PIXELS PER INCH) 17
TABLE 5 MAXIMUM CAMERA RESOLUTIONS IN POPULAR SMARTPHONES, TO 2012
(MEGA PIXELS) 17
TABLE 6 TOTAL NUMBER OF MOBILE APPLICATIONS AVAILABLE, THROUGH 2018
(THOUSANDS) 19
TABLE 7 TOTAL MOBILE APPLICATIONS MARKET, THROUGH 2018 ($ MILLIONS) 20
TABLE 8 TOTAL REVENUE GENERATED IN VARIOUS MARKETPLACES, BY PLATFORM,
THROUGH 2018 ($ MILLIONS) 20
TABLE 9 REVENUE PAID TO DEVELOPERS, BY PLATFORM, AS OF 2013 ($ MILLIONS) 20
TABLE 10 AVERAGE PRICE PER APPLICATION, BY PLATFORM, THROUGH 2018 ($) 21
TABLE 11 MOBILE APPLICATIONS REVENUE BY REGION, 2013 ($ MILLIONS) 21
TABLE 12 TOTAL NUMBER OF APPLICATIONS AVAILABLE IN THE ANDROID
MARKETPLACE, THROUGH 2018 (THOUSANDS) 24
TABLE 13 TOTAL NUMBER OF ANDROID HANDSETS, THROUGH 2018 ($ MILLIONS) 25
TABLE 14 TOTAL NUMBER OF ANDROID APPLICATIONS DOWNLOADED, THROUGH
2018 (BILLIONS) 25
TABLE 15 GOOGLE MARKETPLACE REVENUE, THROUGH 2018 ($ MILLIONS) 26
TABLE 16 ANDROID OPERATING SYSTEM VERSIONS AND MARKET SHARE, 2012 (%) 30
TABLE 17 TOTAL NUMBER OF APPLICATIONS IN THE ANDROID MARKETPLACE,
THROUGH 2018 (THOUSANDS) 33
TABLE 18 APPLICATIONS IN VARIOUS CATEGORIES, 2013 (THOUSANDS/%) 34
TABLE 19 APPLICATIONS BY NUMBER OF DOWNLOADS, 2013 (NUMBER/%) 34
TABLE 20 TOTAL NUMBER OF FREE AND PAID ANDROID APPLICATIONS, 2013
(THOUSANDS/%) 35
TABLE 21 AVERAGE PRICING OF MOBILE ANDROID APPLICATIONS, 2013
(THOUSANDS/%) 35
TABLE 22 TOTAL IOS-BASED SMARTPHONE SHIPMENTS, THROUGH 2018 ($
MILLIONS) 63
TABLE 23 COMPARISON OF VARIOUS IPHONE MODELS 67
TABLE 24 IOS APPLICATIONS IN THE MARKETPLACE, THROUGH 2018 (THOUSANDS) 76
TABLE 25 IOS TOTAL REVENUE FROM THE MARKETPLACE, THROUGH 2018 ($
MILLIONS) 76
TABLE 26 IOS AVERAGE REVENUE PER APPLICATION, THROUGH 2018 ($) 77
TABLE 27 TOTAL PAID OUT TO DEVELOPERS BY APPLE AS OF 2013 ($ MILLIONS) 77
TABLE 28 COMPARISON OF IOS AND ANDROID MARKETPLACE 79
TABLE 29 APPLE REVENUE BY DECADE, 1977 TO PRESENT ($ MILLIONS/$ BILLIONS) 87
TABLE 30 TOTAL WINDOWS PHONE OPERATING SYSTEM PHONE SHIPMENTS,
THROUGH 2018 ($ MILLIONS) 93
TABLE 31 WINDOWS PHONE SHIPMENT BY OPERATING SYSTEM VERSION, 2013
(MILLIONS) 93
TABLE 32 TOTAL NUMBER OF APPLICATIONS IN WINDOWS PHONE APP STORE,
THROUGH 2018 (THOUSANDS) 100
TABLE 33 TOTAL APP STORE REVENUE, THROUGH 2018 ($ MILLIONS) 100
TABLE 34 TOTAL PAID OUT TO DEVELOPERS, AS OF 2013 ($ MILLIONS) 101
TABLE 35 TOTAL REVENUE PER APPLICATION, THROUGH 2018 ($) 101
TABLE 36 VARIOUS BLACKBERRY OPERATING SYSTEM (OS) VERSIONS 117
TABLE 37 SUPPORTED SMARTPHONES ON VARIOUS BLACKBERRY OPERATING
SYSTEM (OS) VERSIONS 117
TABLE 38 BLACKBERRY 10-BASED SMARTPHONES 121
TABLE 39 BLACKBERRY OPERATING SYSTEM (OS) SMARTPHONE SHIPMENT,
THROUGH 2018 ($ MILLIONS) 123
TABLE 40 TOTAL NUMBER OF APPLICATIONS IN BLACKBERRY MARKETPLACE,
THROUGH 2018 (THOUSANDS) 124
TABLE 41 TOTAL REVENUE PAID OUT TO DEVELOPERS, THROUGH 2018) ($
MILLIONS) 124
TABLE 42 TOTAL REVENUE PAID OUT TO DEVELOPERS AS OF 2013 ($ MILLIONS) 124
TABLE 43 AVERAGE REVENUE PER APPLICATION, THROUGH 2018 ($) 125
TABLE 44 TOTAL NUMBER OF APPLICATIONS DOWNLOADED FROM BLACKBERRY
MARKETPLACE, THROUGH 2018 ($ MILLIONS) 125
TABLE 45 PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT 132
TABLE 46 TOP-GROSSING MOBILE APPLICATION CATEGORIES, 2013 (% OF REVENUE) 133
TABLE 47 SOME OF THE POPULAR MOBILE APPLICATIONS AND VENDORS 134
TABLE 48 NUMBER OF U.S. PATENTS AWARDED FOR MOBILE APPLICATIONS,
1976-2013 (NUMBER OF PATENTS) 146
TABLE 49 NUMBER OF U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY FOR
ANDROID AND IOS, 1976-2013 (NUMBER OF PATENTS) 146
TABLE 50 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR
MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 147
TABLE 51 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR
MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 147



LIST OF FIGURES

SUMMARY FIGURE GLOBAL MARKET FOR MOBILE APPLICATIONS BY OPERATING
SYSTEM, 2012-2018 ($ MILLIONS) 7
FIGURE 1 ANDROID OPERATING SYSTEM ARCHITECTURE 27
FIGURE 2 SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL
MOBILE ENVIRONMENT 131

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