INTRODUCTION

A flexible display is a display whose form can be temporarily altered without affecting its functioning. In simpler words, flexible displays can be bent, rolled, and twisted, without damage. It should be clarified that not every flexible display can support extreme change in form. This report considers any display whose form can be reasonably altered as flexible.
After several years of uncertainty surrounding their commercial debut, flexible displays now appear closer to reality. There can be no two opinions about the market potential for flexible displays. The idea of lending flexibility to such a powerful communication mode as a display is laden with the potential of extremely rich and diverse revenue streams. There are, however, compelling technical reasons that have held back flexible displays from a meaningful entry into the market.
Present-day display technologies that use a rigid base have set the bar very high in terms of picture quality, rich video support, technology upgrades, and competitive pricing. For years, designers of flexible displays have been making up their minds about the ideal entry-level readiness for their products. The reason for their dilemma is that in a flexible display-based product, flexibility is not restricted to displays. The entire back-end mechanism, as well as other components of the device such as power supplies, and any other input/output modes, need to be flexible as well. Current conventional displays service a wide range of devices. It will be nearly impossible for flexible displays to match that breadth in the near future. Slowly but surely, stakeholders driving flexible displays are realizing that their products’ abilities will have to be progressively enhanced.
The commercialization of flexible displays hinges squarely on the successful synthesis of a flexible substrate. Present-day candidates for flexible substrate materials are derived mostly from organic molecules and compounds. These have poor temperature resistance capabilities. Designers therefore cannot apply mainstream semiconductor fabrication techniques to these substrates.
The search for alternative fabrication techniques has led stakeholders to look elsewhere: the printing industry. Printing techniques are complicated and cost-effective, but not as rich in output as semiconductor fabrication techniques. The initial years of flexible display commercialization will be dominated by applications that are not too demanding on video capabilities and form factors.
These limitations and challenges should not make us lose track of the larger picture. Flexible displays are credible game changers, especially in applications that are faced with the prospects of declining revenues.
This report forecasts the exciting path that flexible displays will embark on in the next five years.

STUDY GOALS AND OBJECTIVES

This study’s goals and objectives are:
• To measure and forecast the market size for flexible displays, broken down by key applications internalizing them in value as well as volume terms.
• To break down the overall flexible display market along individual applications, including:
o E-book readers and tablets.
o Notebooks and personal computers (PCs).
o Mobile phones and smartphones.
o Portable media players.
o Automotive and navigation.
o Smartcards and other cards.
o Signage and billboards (called hoardings in the U.K.).
o Retail and logistics.
o Wearables and defense.
• To break down the individual flexible display application market along display emission technologies, including:
o Organic light emitting diode (OLED) displays.
o Electrophoretic displays (EPD).
o Electrowetting + Choleric liquid crystal display (ChLCD) + Photonic Crystal.
• To break down the individual flexible display application market along specific geographic regions:
o The Americas.
o Europe, the Middle East and Africa (EMEA).
o Asia-Pacific (APAC).
• To break down the individual flexible display application market along the following countries in value and volume terms:
o U.S.
o Brazil.
o Canada.
o Mexico.
o Germany.
o U.K.
o France.
o Italy.
o Spain.
o Russia.
o Netherlands.
o Turkey.
o China.
o Japan.
o India.
o Indonesia.
o South Korea.
• To analyze the stakeholder landscape in the flexible display commercialization endeavors.
• To analyze the patenting activity involving flexible displays.

It should be noted that this report does not cover television displays. It also does not cover displays used in scientific applications and industrial instruments.
The sales as well as shipment units are measured in thousands, and not millions. This is done so that the reader has a clearer idea of the market breakdown along various parameters, especially in the early years of flexible display commercialization.

REASONS FOR DOING THE STUDY

During the past few months, the market has been agog with excitement generated by announcements made by Samsung and LG regarding their plans to introduce smartphones with flexible displays in the near future. These announcements are the first meaningful public confirmation of the commercial debut of flexible displays in a critical market. (They have been preceded by comparatively low-key pronouncements of the readiness of flexible displays in less exacting markets such as e-book readers and smartcards, among others.) As the market is clearly in the fledgling stage, there is a compelling need to clarify the nature of technologies and stakeholders that are driving flexible display commercialization. There is a real need for analyzing the challenges that have hindered such commercialization so far. Finally, stakeholders driving flexible displays also need to have a firm grip on the market potential of individual applications internalizing the technology in key country markets spread over diverse geographical regions.
This report aims at addressing these requirements.

SCOPE OF THE REPORT

The report forecasts the size of the market in current U.S. dollars for flexible displays in value and volume terms, from 2013 through 2018. The report forecasts the market size for:
• Flexible display-based applications such as e-book readers and tablets; notebooks and PCs; mobile phones and smartphones; portable media players; automotive and navigation; smartcards and other cards; signage and billboards; retail and logistics; wearable and defense.
• Forecasts are classified on the basis of display emission technologies, geographic region, and individual country markets.

The Executive Summary provides a snapshot of the market for flexible displays and the share of principal display technologies that constitute it.
The chapter on the overview of flexible displays provides a theoretical base for discussing the flexible display market at length. It covers the front-end as well as back-end design aspects. Key front-end display emission technologies are explained in context to their suitability for flexible displays. The chapter also includes a high-level breakdown of the global market for flexible displays.
The chapter on the global market for flexible displays in key applications further breaks down individual applications by display technologies and geographical regions in sales as well as unit shipments.

The chapter on the Americas analyzes the market for flexible displays in the Americas region. It presents the overall market metrics and overview of the region followed by analyses of major countries in the region such as the U.S., Brazil, Canada, and Mexico.
The chapter on vendor and stakeholder analysis provides an overview of the major stakeholder classes engaged in flexible display commercialization. It also analyzes the activities of key players in this domain.
The U.S. Patent Analysis chapter analyzes the U.S. patents granted in the relevant areas of flexible displays. The chapter classifies the patents awarded according to categories such as composition of substrate layers; deposition techniques and fabrication methodologies for substrates; device-specific display synthesis techniques; emission mechanisms; emission technology-determined screen addressing mechanisms; equipment used in display synthesis; integration techniques for emissive front end and substrate back end; interplay of emission behavior and tactile user input; layout of display within a given device; and mapping of active matrix on the substrate and thin film transistors (TFTs).

INTENDED AUDIENCE

This report will be relevant to:
• Display emission technology specialists to directly assess the market potential of their products.
• Supply chain constituents of flexible back-ends to evaluate technologies and applications for focusing their marketing efforts.
• Application device original equipment manufacturers (OEMs) to ascertain the quantitative difference that flexible displays will make to their products.

METHODOLOGY AND INFORMATION SOURCES

Both primary and secondary research methodologies were used in this study. Primary sources included interviews with industry experts; secondary sources included industry consortia, individual company financial statements, published opinions, and other published sources.

ABOUT THE AUTHOR

Kaustubha Parkhi has worked in a wide range of functional roles with leading telecommunications operators and service providers such as Reliance Infocomm, Ramco Systems, and BPL Cellular. He has written on an array of telecommunications and electronics-related subjects based on his critical analysis of the underlying technology and its business impact. Kaustubha holds a Bachelor of Engineering (equivalent of Bachelor of Science) in Electronics and Telecommunications, as well as an MBA in Systems.

REPORT HIGHLIGHTS

This report provides:
• An overview of the market for flexible displays, whose end-use applications can be utilized in such sectors as medicine, consumer electronics, automotive, telecommunications, industrial, scientific, defense, transportation, and retail and logistics; this report will focus on the Americas market.
• Analyses of global market trends, with data from 2011 and 2012, estimates for 2013, and projections of compound annual growth rates (CAGRs) through 2018.
• Discussion of the technology involved, including organic light-emitting diodes (OLEDs), electrophoretic, and electrowetting.
• A breakdown of devices in the market, such as E-readers, notebooks, mobile phones, signage, tablets, and E-papers
• A breakdown of the Americas market by major countries in the region such as the U.S., Brazil, Canada, Mexico.
• Comprehensive company profiles of major players in the industry.

Table Of Contents

TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION 2

STUDY GOALS AND OBJECTIVES 3
REASONS FOR DOING THE STUDY 4
SCOPE OF THE REPORT 4
INTENDED AUDIENCE 5
METHODOLOGY AND INFORMATION SOURCES 5
ABOUT THE AUTHOR 5
RELATED REPORTS 6
BCC ON-LINE SERVICES 6
DISCLAIMER 6

CHAPTER 2 EXECUTIVE SUMMARY 8

SUMMARY TABLE SALES OF FLEXIBLE DISPLAYS, BY DISPLAY TECHNOLOGY,
THROUGH 2018 ($ THOUSANDS) 8
SUMMARY FIGURE SALES OF FLEXIBLE DISPLAYS, BY DISPLAY TECHNOLOGY,
2011-2018 ($ THOUSANDS) 9

CHAPTER 3 OVERVIEW OF FLEXIBLE DISPLAYS 11

DEFINITION 11
INTRODUCTION TO DISPLAY COMPONENTS 11
PRESENT-DAY DISPLAY TECHNOLOGIES 12
CRT 12
LCD 13
LED 13
PLASMA 13
IMPLICATIONS OF FLEXIBILITY 14
BACK-END MATERIALS AND CHALLENGES 14
DYNAMIC INTERFEROMETRY 15
AMAX EVAPORATION PRINTING 15
FLEXIBLE GLASS - CORNING WILLOW GLASS 15
ROLL-TO-ROLL PROCESSING 16
POLYESTER SUBSTRATES 16
THIN FILM TRANSISTOR 17
Flexible TFT 18
FRONT-END EMISSION TECHNOLOGIES 18
FRONT-END EMISSION TECHNOLOGIES-ORGANIC LIGHT-EMITTING DIODE (OLED) 18
INTRODUCTION 18
HOW IT WORKS 19
SUITABILITY FOR FLEXIBLE DISPLAYS 19
FRONT-END EMISSION TECHNOLOGIES-ELECTROPHORETIC DISPLAYS (EPD) 20
INTRODUCTION 20
HOW IT WORKS 20
SUITABILITY FOR FLEXIBLE DISPLAYS 21
E Ink Corp. 21
LG Display 22
FRONT-END EMISSION TECHNOLOGIES-PHYSICAL ATTRIBUTE MODIFICATION
TECHNOLOGIES, ELECTROWETTING, CHLCD, AND PHOTONIC INK 22
ELECTROWETTING DISPLAYS 22
CHLCD FROM KENT DISPLAYS INC. 23
PHOTONIC INK FROM OPALUX INC. 23
BENEFITS AND CHALLENGES ASSOCIATED WITH FLEXIBLE DISPLAYS 24
BENEFITS OF FLEXIBILITY 24
Uncomplicated Fabrication Alternatives 24
Cost-effectiveness 25
Wider Use Cases 25
CHALLENGES 25
Flexible and Temperature Resistant Substrate 25
Low Yields 25
GLOBAL MARKET OVERVIEW --SHIPMENTS 26
BREAKDOWN BY TECHNOLOGIES 26
TABLE 1 SHIPMENTS OF FLEXIBLE DISPLAYS, BY DISPLAY TECHNOLOGY, THROUGH
2018 (THOUSANDS OF UNITS) 26
BREAKDOWN BY GEOGRAPHICAL REGIONS 27
TABLE 2 SALES OF FLEXIBLE DISPLAYS, BY GEOGRAPHICAL REGION, THROUGH
2018 ($ THOUSANDS) 27
TABLE 3 SHIPMENTS OF FLEXIBLE DISPLAYS, BY GEOGRAPHICAL REGION,
THROUGH 2018 (THOUSANDS OF UNITS) 28
BREAKDOWN BY APPLICATIONS 28
TABLE 4 SALES OF FLEXIBLE DISPLAYS, BY APPLICATION, THROUGH 2018 ($
THOUSANDS) 28
TABLE 5 SHIPMENTS OF FLEXIBLE DISPLAYS, BY APPLICATION, THROUGH 2018
(THOUSANDS OF UNITS) 30

CHAPTER 4 GLOBAL MARKET FOR FLEXIBLE DISPLAYS IN KEY APPLICATIONS 32

E-BOOK READERS AND TABLETS 32
BREAKDOWN BY TECHNOLOGIES 32
TABLE 6 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND TABLET
APPLICATIONS, BY DISPLAY TECHNOLOGY THROUGH 2018 ($ THOUSANDS) 32
TABLE 7 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS
OF UNITS)
33
BREAKDOWN BY GEOGRAPHICAL REGIONS 34
TABLE 8 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND TABLET
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 34
TABLE 9 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS
OF UNITS)
35
NOTEBOOKS AND PCS 35
BREAKDOWN BY TECHNOLOGIES 36
TABLE 10 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY DISPLAY TECHNOLOGY THROUGH 2018 ($ THOUSANDS) 36
TABLE 11 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS OF UNITS) 37
BREAKDOWN BY GEOGRAPHICAL REGIONS 37
TABLE 12 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 37
TABLE 13 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS OF
UNITS)
38
MOBILE PHONES AND SMARTPHONES 39
BREAKDOWN BY TECHNOLOGIES 39
TABLE 14 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY DISPLAY TECHNOLOGY, 2011-2018 ($
THOUSANDS)
39
TABLE 15 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018
(THOUSANDS OF UNITS)
40
BREAKDOWN BY GEOGRAPHICAL REGIONS 40
TABLE 16 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($
THOUSANDS)
41
TABLE 17 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
41
PORTABLE MEDIA PLAYERS 42
BREAKDOWN BY TECHNOLOGIES 42
TABLE 18 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA PLAYER
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 42
TABLE 19 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS
OF UNITS)
43
BREAKDOWN BY GEOGRAPHICAL REGIONS 44
TABLE 20 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA PLAYER
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 44
TABLE 21 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS
OF UNITS)
45
AUTOMOTIVE AND NAVIGATION 45
BREAKDOWN BY TECHNOLOGIES 45
TABLE 22 SALES OF FLEXIBLE DISPLAYS EMPLOYED AUTOMOTIVE AND
NAVIGATION APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($
THOUSANDS)
46
TABLE 23 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018
(THOUSANDS OF UNITS)
47
BREAKDOWN BY GEOGRAPHICAL REGIONS 47
TABLE 24 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($
THOUSANDS)
47
TABLE 25 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
48
SMARTCARDS AND OTHER CARDS 49
BREAKDOWN BY TECHNOLOGIES 49
TABLE 26 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND OTHER
CARD APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 49
TABLE 27 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, BY DISPLAY TECHNOLOGY THROUGH 2018
(THOUSANDS OF UNITS)
50
BREAKDOWN BY GEOGRAPHICAL REGIONS 50
TABLE 28 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND OTHER
CARD APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 51
TABLE 29 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
51
SIGNAGE AND BILLBOARDS 52
BREAKDOWN BY TECHNOLOGIES 52
TABLE 30 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND BILLBOARD
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 52
TABLE 31 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018
(THOUSANDS OF UNITS)
53
BREAKDOWN BY GEOGRAPHICAL REGIONS 53
TABLE 32 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND BILLBOARD
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 53
TABLE 33 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
54
RETAIL AND LOGISTICS 55
BREAKDOWN BY TECHNOLOGIES 55
TABLE 34 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 55
TABLE 35 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS OF UNITS) 56
BREAKDOWN BY GEOGRAPHICAL REGIONS 57
TABLE 36 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 57
TABLE 37 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS OF
UNITS)
57
WEARABLES AND DEFENSE 58
BREAKDOWN BY TECHNOLOGIES 58
TABLE 38 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLES AND DEFENSE
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 58
TABLE 39 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS
OF UNITS)
59
BREAKDOWN BY GEOGRAPHICAL REGIONS 59
TABLE 40 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND DEFENSE
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 60
TABLE 41 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, BY GEOGRAPHICAL REGION 2011-2018 (THOUSANDS OF
UNITS)
60

CHAPTER 5 AMERICAS REGIONAL ANALYSIS 63

SNAPSHOT OF KEY COUNTRY MARKETS IN THE REGION 63
TABLE 42 SALES OF FLEXIBLE DISPLAYS TO KEY COUNTRY MARKETS IN THE
AMERICAS REGION, THROUGH 2018 ($ THOUSANDS) 63
TABLE 43 SHIPMENTS OF FLEXIBLE DISPLAYS TO KEY COUNTRY MARKETS IN THE
AMERICAS REGION, THROUGH 2011-2018 (THOUSANDS OF UNITS) 64
PROFILES AND ANALYSIS OF KEY COUNTRY MARKETS 64
THE U.S. 64
Macroeconomic Overview 64
Presence in the Flexible Display Value Chain 65
Analysis of Individual Applications 65
TABLE 44 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER
AND TABLET APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
65
TABLE 45 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 66
TABLE 46 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
66
TABLE 47 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 67
TABLE 48 MARKET SIZE FOR FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
67
TABLE 49 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
68
TABLE 50 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
68
TABLE 51 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
69
TABLE 52 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
69
BRAZIL 70
Macroeconomic Overview 70
Presence in the Flexible Display Value Chain 70
Analysis of Individual Applications 70
TABLE 53 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER
AND TABLET APPLICATIONS, IN BRAZIL, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
70
TABLE 54 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 71
TABLE 55 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN BRAZIL, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
71
TABLE 56 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
72
TABLE 57 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN BRAZIL, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
72
TABLE 58 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN BRAZIL, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
73
TABLE 59 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
73
TABLE 60 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
74
TABLE 61 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
74
CANADA 74
Macroeconomic Overview 74
Presence in the Flexible Display Value Chain 75
Analysis of Individual Applications 75
TABLE 62 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER
AND TABLET APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
75
TABLE 63 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 76
TABLE 64 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
76
TABLE 65 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
77
TABLE 66 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
77
TABLE 67 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
78
TABLE 68 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
78
TABLE 69 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
79
TABLE 70 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
79
MEXICO 79
Macroeconomic Overview 79
Presence in the Flexible Display Value Chain 80
Analysis of Individual Applications 80
TABLE 71 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER
AND TABLET APPLICATIONS, IN MEXICO, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
80
TABLE 72 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 80
TABLE 73 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN MEXICO, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
81
TABLE 74 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
81
TABLE 75 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN MEXICO, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
81
TABLE 76 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN MEXICO, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
82
TABLE 77 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN MEXICO, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
83
TABLE 78 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
83
TABLE 79 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
84

CHAPTER 6 VENDOR AND STAKEHOLDER ANALYSIS 86

BACK-END FLEXIBILITY SPECIALISTS 86
FRONT-END EMISSION SPECIALISTS 87
FLEXIBLE BATTERY DEVELOPERS 88
RESEARCH INSTITUTIONS 88
COMPANY PROFILES 88
4D TECHNOLOGY CORP. 88
Introduction 88
Role in Flexible Display Value Chain 89
Analysis and Prospects 89
ADVANTECH US, INC. 89
Introduction 89
Role in Flexible Display Value Chain 89
Analysis and Prospects 89
AIXTRON SE 90
Introduction 90
Role in Flexible Display Value Chain 90
Analysis and Prospects 90
APPLIED MATERIALS 91
Introduction 91
Role in Flexible Display Value Chain 91
Analysis and Prospects 91
ARMY RESEARCH LABORATORY (ARL) 91
Introduction 92
Role in Flexible Display Value Chain 92
Analysis and Prospects 92
BLUE SPARK TECHNOLOGIES 92
Introduction 92
Role in Flexible Display Value Chain 93
Analysis and Prospects 93
CAMBRIOS 93
Introduction 93
Role in Flexible Display Value Chain 93
Analysis and Prospects 93
CARESTREAM TOLLCOATING 94
Introduction 94
Role in Flexible Display Value Chain 94
Analysis and Prospects 94
COLNATEC LLC 95
Introduction 95
Role in Flexible Display Value Chain 95
Analysis and Prospects 96
CORNING INC. 96
Introduction 96
Role in Flexible Display Value Chain 96
Analysis and Prospects 97
CYTEC INDUSTRIES, INC. 97
Introduction 97
Role in Flexible Display Value Chain 97
Analysis and Prospects 97
DUPONT TEIJIN FILMS 98
Introduction 98
Role in Flexible Display Value Chain 98
Analysis and Prospects 98
E INK HOLDINGS INC. 98
Introduction 99
Role in Flexible Display Value Chain 99
Analysis and Prospects 99
FUJIFILM DIMATIX INC. 99
Introduction 99
Role in Flexible Display Value Chain 99
Analysis and Prospects 100
GOOGLE 100
Introduction 100
Role in Flexible Display Value Chain 100
Analysis and Prospects 100
HENKEL CORP. 101
Introduction 101
Role in Flexible Display Value Chain 101
Analysis and Prospects 101
IMPRINT ENERGY, INC. 101
Introduction 101
Role in Flexible Display Value Chain 102
Analysis and Prospects 102
KENT DISPLAYS 102
Introduction 102
Role in Flexible Display Value Chain 102
Analysis and Prospects 102
L-3 COMMUNICATIONS/L-3 DISPLAY SYSTEMS 103
Introduction 103
Role in Flexible Display Value Chain 103
Analysis and Prospects 103
LG DISPLAY 104
Introduction 104
Role in Flexible Display Value Chain 104
Analysis and Prospects 104
LIQUAVISTA 104
Introduction 104
Role in Flexible Display Value Chain 105
Analysis and Prospects 105
MATERION CORP. 105
Introduction 105
Role in Flexible Display Value Chain 105
Analysis and Prospects 105
NOVACENTRIX 106
Introduction 106
Role in Flexible Display Value Chain 106
Analysis and Prospects 106
MICROCONTINUUM CORP. 107
Introduction 107
Role in Flexible Display Value Chain 107
Analysis and Prospects 107
OPALUX INC. 107
Introduction 108
Role in Flexible Display Value Chain 108
Analysis and Prospects 108
PALO ALTO RESEARCH CENTER (PARC) 108
Introduction 108
Role in Flexible Display Value Chain 109
Analysis and Prospects 109
PLASTIC LOGIC 109
Introduction 109
Role in Flexible Display Value Chain 109
Analysis and Prospects 110
PLEXTRONICS 110
Introduction 110
Role in Flexible Display Value Chain 110
Analysis and Prospects 111
POLYERA CORP. 111
Introduction 111
Role in Flexible Display Value Chain 111
Analysis and Prospects 111
SAMSUNG ELECTRONICS CO., LTD. 112
Introduction 112
Role in Flexible Display Value Chain 112
Analysis and Prospects 112
SKC INC. 112
Introduction 113
Role in Flexible Display Value Chain 113
Analysis and Prospects 113
TOPPAN PRINTING 113
Introduction 113
Role in Flexible Display Value Chain 113
Analysis and Prospects 114
UNIVERSAL DISPLAY CORP. 114
Introduction 114
Role in Flexible Display Value Chain 114
Analysis and Prospects 115

CHAPTER 7 U.S. PATENT ANALYSIS 117

INTRODUCTION 117
TRENDS BY FUNCTIONAL CATEGORIES 117
TABLE 80 U.S. PATENTS IN FLEXIBLE DISPLAYS BY PATENT CATEGORY, 1976-JUNE
2013 121
TRENDS BY YEAR 121
TABLE 81 U.S. PATENT TRENDS IN FLEXIBLE DISPLAYS BY GRANT YEAR, 1976-JUNE
2013 121
TRENDS BY COUNTRY 122
TABLE 82 U.S. PATENT SHARES IN FLEXIBLE DISPLAYS BY COUNTRY OF GRANT,
1976-JUNE 2013 (NUMBER/%) 122
TRENDS BY ASSIGNEE 123
TABLE 83 ASSIGNEES FOR U.S. PATENTS IN FLEXIBLE DISPLAYS, 1976-JUNE 2013 123
TABLE 84 ASSIGNEES OF FOUR OR MORE U.S. PATENTS IN FLEXIBLE DISPLAYS,
1976-JUNE 2013 126



LIST OF TABLES

SUMMARY TABLE SALES OF FLEXIBLE DISPLAYS, BY DISPLAY TECHNOLOGY,
THROUGH 2018 ($ THOUSANDS) 8
TABLE 1 SHIPMENTS OF FLEXIBLE DISPLAYS, BY DISPLAY TECHNOLOGY, THROUGH
2018 (THOUSANDS OF UNITS) 26
TABLE 2 SALES OF FLEXIBLE DISPLAYS, BY GEOGRAPHICAL REGION, THROUGH 2018
($ THOUSANDS) 27
TABLE 3 SHIPMENTS OF FLEXIBLE DISPLAYS, BY GEOGRAPHICAL REGION, THROUGH
2018 (THOUSANDS OF UNITS) 28
TABLE 4 SALES OF FLEXIBLE DISPLAYS, BY APPLICATION, THROUGH 2018 ($
THOUSANDS) 28
TABLE 5 SHIPMENTS OF FLEXIBLE DISPLAYS, BY APPLICATION, THROUGH 2018
(THOUSANDS OF UNITS) 30
TABLE 6 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND TABLET
APPLICATIONS, BY DISPLAY TECHNOLOGY THROUGH 2018 ($ THOUSANDS) 32
TABLE 7 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS OF
UNITS)
33
TABLE 8 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND TABLET
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 34
TABLE 9 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS
OF UNITS)
35
TABLE 10 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY DISPLAY TECHNOLOGY THROUGH 2018 ($ THOUSANDS) 36
TABLE 11 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS OF UNITS) 37
TABLE 12 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 37
TABLE 13 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS OF UNITS) 38
TABLE 14 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY DISPLAY TECHNOLOGY, 2011-2018 ($ THOUSANDS) 39
TABLE 15 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018
(THOUSANDS OF UNITS)
40
TABLE 16 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($
THOUSANDS)
41
TABLE 17 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
41
TABLE 18 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA PLAYER
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 42
TABLE 19 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS OF
UNITS)
43
TABLE 20 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA PLAYER
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 44
TABLE 21 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS
OF UNITS)
45
TABLE 22 SALES OF FLEXIBLE DISPLAYS EMPLOYED AUTOMOTIVE AND NAVIGATION
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 46
TABLE 23 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018
(THOUSANDS OF UNITS)
47
TABLE 24 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($THOUSANDS)
47
TABLE 25 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
48
TABLE 26 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND OTHER
CARD APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 49
TABLE 27 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, BY DISPLAY TECHNOLOGY THROUGH 2018
(THOUSANDS OF UNITS)
50
TABLE 28 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND OTHER
CARD APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 51
TABLE 29 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
51
TABLE 30 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND BILLBOARD
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 52
TABLE 31 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018
(THOUSANDS OF UNITS)
53
TABLE 32 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND BILLBOARD
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 53
TABLE 33 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018
(THOUSANDS OF UNITS)
54
TABLE 34 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 55
TABLE 35 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS OF UNITS) 56
TABLE 36 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 57
TABLE 37 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND LOGISTICS
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 (THOUSANDS OF UNITS) 57
TABLE 38 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLES AND DEFENSE
APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 ($ THOUSANDS) 58
TABLE 39 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, BY DISPLAY TECHNOLOGY, THROUGH 2018 (THOUSANDS
OF UNITS)
59
TABLE 40 SALES OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND DEFENSE
APPLICATIONS, BY GEOGRAPHICAL REGION, THROUGH 2018 ($ THOUSANDS) 60
TABLE 41 SHIPMENTS OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, BY GEOGRAPHICAL REGION 2011-2018 (THOUSANDS OF
UNITS)
60
TABLE 42 SALES OF FLEXIBLE DISPLAYS TO KEY COUNTRY MARKETS IN THE
AMERICAS REGION, THROUGH 2018 ($ THOUSANDS) 63
TABLE 43 SHIPMENTS OF FLEXIBLE DISPLAYS TO KEY COUNTRY MARKETS IN THE
AMERICAS REGION, THROUGH 2011-2018 (THOUSANDS OF UNITS) 64
TABLE 44 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 65
TABLE 45 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 66
TABLE 46 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
66
TABLE 47 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 67
TABLE 48 MARKET SIZE FOR FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
67
TABLE 49 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
68
TABLE 50 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
68
TABLE 51 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN U.S., THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
69
TABLE 52 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN U.S. THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 69
TABLE 53 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
70
TABLE 54 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 71
TABLE 55 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN BRAZIL, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
71
TABLE 56 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
72
TABLE 57 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
72
TABLE 58 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
73
TABLE 59 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
73
TABLE 60 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
74
TABLE 61 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN BRAZIL, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
74
TABLE 62 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
75
TABLE 63 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 76
TABLE 64 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
76
TABLE 65 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
77
TABLE 66 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
77
TABLE 67 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN CANADA, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
78
TABLE 68 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
78
TABLE 69 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
79
TABLE 70 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN CANADA, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
79
TABLE 71 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN E-BOOK READER AND
TABLET APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
80
TABLE 72 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN NOTEBOOK AND PC
APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND UNITS) 80
TABLE 73 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN MOBILE PHONE AND
SMARTPHONE APPLICATIONS, IN MEXICO, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
81
TABLE 74 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN PORTABLE MEDIA
PLAYER APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
81
TABLE 75 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN AUTOMOTIVE AND
NAVIGATION APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
81
TABLE 76 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SMARTCARDS AND
OTHER CARD APPLICATIONS, IN MEXICO, THROUGH 2018 ($
THOUSANDS/THOUSAND UNITS)
82
TABLE 77 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN SIGNAGE AND
BILLBOARD APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
83
TABLE 78 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN RETAIL AND
LOGISTICS APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
83
TABLE 79 MARKET SIZE OF FLEXIBLE DISPLAYS EMPLOYED IN WEARABLE AND
DEFENSE APPLICATIONS, IN MEXICO, THROUGH 2018 ($ THOUSANDS/THOUSAND
UNITS)
84
TABLE 80 U.S. PATENTS IN FLEXIBLE DISPLAYS BY PATENT CATEGORY, 1976-JUNE
2013 121
TABLE 81 U.S. PATENT TRENDS IN FLEXIBLE DISPLAYS BY GRANT YEAR, 1976-JUNE
2013 121
TABLE 82 U.S. PATENT SHARES IN FLEXIBLE DISPLAYS BY COUNTRY OF GRANT,
1976-JUNE 2013 (NUMBER/%) 122
TABLE 83 ASSIGNEES

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