Table of Contents
Organic fruit/vegetable juice is positioned as a premium product with significantly higher prices than standard alternatives predominantly, and is mainly purchased by more affluent urban consumers. These consumers tend to be better informed about the potential health benefits of organic products and are ready to pay more for them. Thus, sales of organic fruit/vegetable juice increased by 12% in current value terms in 2012.
Euromonitor International's Organic Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Organic Hot Drinks, Organic Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Organic Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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