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Better For You Beverages in Colombia

  • September 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

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Growth in total BFY beverages current value sales in 2012 was down slightly on 2011, mainly due to increasing maturity and more intense price competition. Nonetheless, growth in total current value sales still equalled the CAGR for the entire review period, with rising health awareness among Colombian consumers helping to sustain robust demand in most product categories. Consumer interest in BFY beverages was further strengthened by new launches, marketing activities and improvements in...

Euromonitor International's Better For You Beverages in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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