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Better For You Beverages in Colombia

  • September 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

Growth in total BFY beverages current value sales in 2012 was down slightly on 2011, mainly due to increasing maturity and more intense price competition. Nonetheless, growth in total current value sales still equalled the CAGR for the entire review period, with rising health awareness among Colombian consumers helping to sustain robust demand in most product categories. Consumer interest in BFY beverages was further strengthened by new launches, marketing activities and improvements in...

Euromonitor International's Better For You Beverages in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Beverages in Colombia
BETTER FOR YOU BEVERAGES IN COLOMBIA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2007-2012
Table 2 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 3 BFY Beverages NBO Company Shares 2008-2012
Table 4 BFY Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Alpina Productos Alimenticios SA in Health and Wellness (colombia)
Strategic Direction
Key Facts
Summary 1 Alpina Productos Alimenticios SA: Key Facts
Summary 2 Alpina Productos Alimenticios SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Alpina Productos Alimenticios SA: Competitive Position 2012
Executive Summary
Growth As Colombians Become More Aware of Nutritional Needs
New Rules for Claims and Labelling
New Brands Enter Health and Wellness
Health and Wellness Products Reach Neighbourhood Stores
Fortified/functional To Drive Forecast Growth
Key Trends and Developments
Fortification With Essential Vitamins and Minerals Gains Ground
Health Concerns Have A Positive Effect on Better-for-you and Naturally Healthy Products
Strategic Direction of Companies Increasingly Focused on Health and Wellness
Looking at the Elderly As A New Niche
Private Label Betting on Benefiting From Health and Wellness Trend
Market Indicators
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 4 Research Sources












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