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Better For You Beverages in Portugal

  • September 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

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BFY beverages performed weakly in 2012, despite the broader health and wellness trend that continues to have an effect on consumer purchasing behaviour in Portugal. The global financial crisis has left Portuguese consumers increasingly value-conscious, with a lower price potentially taking preference over a product that contains less sugar, fat or caffeine. Consumer confidence remained low during 2012, driven by media coverage of sovereign debt problems and a general weakening of the global...

Euromonitor International's Better For You Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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