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Better For You Packaged Food in Japan

  • September 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

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After the metabolic syndrome checking system started in April 2008, the concern about diabetes and metabolic syndrome grew amongst the Japanese people. Japanese consumers became more aware of intake of calories, fat and sugar over the review period. Amidst the growing concern about metabolic syndrome, the sales of BFY packaged food grew by 8% in value terms in 2012.

Euromonitor International's Better For You Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2013

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