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Better For You Packaged Food in Japan

  • September 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

After the metabolic syndrome checking system started in April 2008, the concern about diabetes and metabolic syndrome grew amongst the Japanese people. Japanese consumers became more aware of intake of calories, fat and sugar over the review period. Amidst the growing concern about metabolic syndrome, the sales of BFY packaged food grew by 8% in value terms in 2012.

Euromonitor International's Better For You Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Better For You Packaged Food in Japan
BETTER FOR YOU PACKAGED FOOD IN JAPAN
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 3 BFY Packaged Food NBO Company Shares 2008-2012
Table 4 BFY Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Asahi Food and Healthcare Co Ltd in Health and Wellness (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Food and Healthcare Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Asahi Food and Healthcare Co Ltd: Competitive Position 2012
Meiji Co Ltd in Health and Wellness (japan)
Strategic Direction
Key Facts
Summary 3 Meiji Co Ltd: Key Facts
Summary 4 Meiji Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 5 Meiji Co Ltd: Competitive Position 2012
Executive Summary
Growing Health Concern Drives Consumption
Health and Wellness Booms Triggered by Television Programmes
Harsh Competition in Fortified/functional Beverages
Shift From Store-based To Non-store Retailing
Demographic Shift Will Generate New Health and Wellness Trend
Key Trends and Developments
Metabolic Syndrome and Locomotive Syndrome Influence Consumer Behaviour
Radiation Scandal in 2011 Continues To Influence Organic Market
Television Programmes Trigger Health and Wellness Booms
Functional Soft Drinks Increase Presence
Bfy Reduced Caffeine Hot Drinks on the Rise
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Organic Certification
Foshu (foods for Specified Health Uses)
Definitions
Sources
Summary 6 Research Sources












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