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Fortified/Functional Beverages in Hong Kong, China

  • September 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

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2012’s economic conditions once again became unstable with the euro crisis that had been setting in since 2011. This saw consumers fearing for their jobs and in turn dealing with a hectic schedule daily. Some consumers thus have resorted to fortified/functional products such as beverages to bridge any nutritional gap in their daily diets.

Euromonitor International's Fortified/Functional Beverages in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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