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Fortified/Functional Beverages in India

  • September 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

The fortified/functional beverages in India typically focus on energy, nutrient balance, hydration and nourishment. Within the broad category, plant-based and malt-based brands like Horlicks, Boost, Cadbury Bournvita and Maltova continue to grow on the basis of their platform as health supplements to milk, whilst energy and sports drinks drive consumption on platforms of lifestyle, energy boosting or recovery after sports activities.

Euromonitor International's Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Beverages in India
FORTIFIED/FUNCTIONAL BEVERAGES IN INDIA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 3 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 4 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Executive Summary
Riding the Health Consciousness Wave
Organic Foods and Beverages Find Favour
Indian and Multinationals Evenly Matched
Supermarkets and Hypermarkets Provide Impetus
Health and Wellness Value Sales To Grow by 7% Cagr
Key Trends and Developments
Natural and Organic Products in Vogue
Fortified/functional Foods and Beverages Do Well
Supermarkets and Hypermarkets Give An Impetus To Business
Indian Companies Do Well in Health and Wellness
India's Health Is A Concern - and An Opportunity
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Definitions
Sources
Summary 1 Research Sources












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