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Fortified/Functional Beverages in Japan

  • September 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

Fortified/functional beverages grew by 5% in value terms in 2012. The growth was mainly attributable to the big success of newly-launched speciality low calorie fortified cola Kirin Mets Cola and the growing popularity of FF energy drinks. Kirin Mets Cola, launched in April 2012, which limits the absorption of fat from food, gained a high level of attention in the Japanese market and proved successful.

Euromonitor International's Fortified/Functional Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Beverages in Japan
FORTIFIED/FUNCTIONAL BEVERAGES IN JAPAN
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Asian Speciality Drinks: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Breakdown 2007-2012
Table 6 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2007-2012
Table 7 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2007-2012
Table 8 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2007-2012
Table 9 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2007-2012
Table 10 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 11 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Ito En Ltd in Health and Wellness (japan)
Strategic Direction
Key Facts
Summary 1 Ito En Ltd: Key Facts
Summary 2 Ito En Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Ito En Ltd: Competitive Position 2012
Meiji Co Ltd in Health and Wellness (japan)
Strategic Direction
Key Facts
Summary 4 Meiji Co Ltd: Key Facts
Summary 5 Meiji Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Meiji Co Ltd: Competitive Position 2012
Executive Summary
Growing Health Concern Drives Consumption
Health and Wellness Booms Triggered by Television Programmes
Harsh Competition in Fortified/functional Beverages
Shift From Store-based To Non-store Retailing
Demographic Shift Will Generate New Health and Wellness Trend
Key Trends and Developments
Metabolic Syndrome and Locomotive Syndrome Influence Consumer Behaviour
Radiation Scandal in 2011 Continues To Influence Organic Market
Television Programmes Trigger Health and Wellness Booms
Functional Soft Drinks Increase Presence
Bfy Reduced Caffeine Hot Drinks on the Rise
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2007-2012
Table 15 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 16 Sales of Health and Wellness by Category: Value 2007-2012
Table 17 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 20 Health and Wellness GBO Company Shares 2008-2012
Table 21 Health and Wellness NBO Company Shares 2008-2012
Table 22 Health and Wellness NBO Brand Shares 2009-2012
Table 23 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 25 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Organic Certification
Foshu (foods for Specified Health Uses)
Definitions
Sources
Summary 7 Research Sources












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