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Fortified/Functional Beverages in Japan

  • September 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

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Fortified/functional beverages grew by 5% in value terms in 2012. The growth was mainly attributable to the big success of newly-launched speciality low calorie fortified cola Kirin Mets Cola and the growing popularity of FF energy drinks. Kirin Mets Cola, launched in April 2012, which limits the absorption of fat from food, gained a high level of attention in the Japanese market and proved successful.

Euromonitor International's Fortified/Functional Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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