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Fortified/Functional Beverages in Portugal

  • May 2017
  • 28 pages
  • Euromonitor International
Report ID: 1659129

Summary

Table of Contents

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FF beverages grew at a lower rate than the overall health and wellness beverages market in 2016. Regular energy drinks remained the largest category, while FF bottled water continued to record a contraction, dropping by 2%. FF fruit/vegetable juice experienced the most dramatic decline as cash-strapped consumers were unconvinced of the added value of these products, considering regular fruit and vegetable juice to be healthy in their own right, making additional fortification extraneous.

Euromonitor International’s Fortified/Functional Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
FF Hot Drinks, FF Soft Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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