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Fortified/Functional Beverages in Russia

  • September 2013
  • -
  • Euromonitor International
  • -
  • 28 pages

FF beverages demonstrated a strong performance in 2012. Current value sales went up by 16% to reach RUB36.6 billion. Supported by growing health trends, FF beverages also benefited from promising quick and often immediate effects on consumers’ wellbeing. These claims often included energy-boosting, weight management, vitamin and mineral enrichment, and stress reduction. At the end of the review period, FF beverages displayed a sustained value growth trend (16-18%), indicating a high level of...

Euromonitor International's Fortified/Functional Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fortified/Functional Beverages in Russia
FORTIFIED/FUNCTIONAL BEVERAGES IN RUSSIA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2007-2012
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2007-2012
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2007-2012
Table 8 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 9 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Lebedyansky Oao in Health and Wellness (russia)
Strategic Direction
Key Facts
Summary 1 Lebedyansky OAO: Key Facts
Company Background
Competitive Positioning
Summary 2 Lebedyansky OAO: Competitive Position 2012
Executive Summary
Health and Wellness Continues Double-digit Growth
TV Shows and Brands' Advertising Facilitate Consumer Education
Competition in Health and Wellness Tightens
Development of Modern Retail Formats Facilitates Growth of Health and Wellness
Russia Remains A Market With A High Growth Potential for Health and Wellness
Key Trends and Developments
Russia Remains A Market With A High Growth Potential for Health and Wellness
Russian Customers Get More Health and Wellness Conscious
Development of Modern Retail Formats Facilitates Growth of Health and Wellness
Development of New Product Segments Drives the Market Growth
Natural and Organic Products May Become Cheaper
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2007-2012
Table 13 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 14 Sales of Health and Wellness by Category: Value 2007-2012
Table 15 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 18 Health and Wellness GBO Company Shares 2008-2012
Table 19 Health and Wellness NBO Company Shares 2008-2012
Table 20 Health and Wellness NBO Brand Shares 2009-2012
Table 21 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 23 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 3 Research Sources












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