Table of Contents
Fortified/functional beverages continued to be highly impacted by the effects of the recession in Spain. As more Spanish consumers have seen their incomes decline in recent years, they have been forced to maintain a cautious attitude when undertaking their weekly shopping. Price has become the most important factor, which has led many to focus on essential items and few value-added products. As most consumers are unwilling to pay more for functional products, they have tended to favour other...
Euromonitor International's Fortified/Functional Beverages in Spain report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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