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Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result. consumers are becoming ever more immersed in their own digital worlds, anywhere and at any time. This new global report analyses the current and future impact of the new mobile-centric lifestyle on consumer behaviour and markets.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?• Identify factors driving change now and in the future
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Table Of Contents

Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour
MOBILE COCOONING: HOW GROWING RELIANCE ON SMART DEVICES IS INFLUENCING CONSUMER BEHAVIOUR
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Demand Factors
Chart 1 Leading Countries by Mobile Internet Subscriptions 2012
Mobile Behaviour
Commercial Impact
Chart 2 Global Sales of Selected Electronic Devices 2012
Marketing Opportunities
Outlook
Summary 1 Mobile Cocooning: Opportunities and Challenges
Introduction
Cocooning on the Move
Chart 3 Use of Apps: Home and Away 2013
Social Impact
Demand Factors
Expansion of the Internet
Table 1 Internet Users as % Population by Country 2007/2012/2017
Table 2 Internet Retailing by Country 2007/2012
Increased Adoption of Smart Devices
Chart 4 Global Sales of Smartphones Versus Feature Phones 2007/2012
Growth in Wireless Access
Table 3 Mobile Internet Subscriptions by Country 2007/2012
Higher Network Speeds
Expanding Access To Wi-fi
Location-based Mobile
the Transition To Cloud Computing
Security and Privacy Concerns
Chart 5 Attitudes Towards Internet Privacy 2013
Mobile Behaviour
Digital Versus Traditional Media
Mobile Phone Activities
Chart 6 Global: Mobile Phone Activities Away From Home 2012
App Dependency
Summary 2 World's Most Used Apps July 2013
Summary 3 Euromonitor International Pulse Survey: Favourite Apps 2013
Social Networking Behaviour
Chart 7 Reasons for Using Social Networking Websites 2011
Chart 8 Leading Social Media Websites Globally 2013
Table 4 Facebook Users by Region 2012
Table 5 Fastest Growing Facebook Countries 2012
People Power
Entertainment on the Move
Summary 4 Top 10 iOS Game Apps by Monthly Downloads May 2013
Summary 5 Top 10 Google Play Game Apps by Monthly Downloads May 2013
Smart Travel
Summary 6 Selected Travel Apps 2013
Mobile Shopping
Chart 9 Frequency of Mobile Phone Activity in Stores 2012
Growing Popularity of Fitness Apps
Commercial Impact
Growth of Internet Enabled Devices
Table 6 Global Sales of Selected Electronic Devices 2007/2012
Chart 10 Leading Markets for Smartphones 2012
Chart 11 Top 10 Global Smartphone Manufacturers by Retail Volume 2012
Chart 12 Top 10 Global Tablet Manufacturers by Retail Volume 2012
Chart 13 Leading Markets for Tablets and Other Portable Computers 2012
App Development
Chart 14 Global Mobile App Store Downloads 2011-2016
Impact on the Video Games Market
Table 7 Global Sales of Video Games 2007/2012
Impact on Foodservice
Marketing Opportunities
Mobile Ad Revenues
Chart 15 Forecast Mobile Advertising Revenue by Region 2012/2016
Email Campaigns
the Value of Location-based Marketing
Viral Marketing
Summary 7 Top Brand-driven Social Video Advertising Campaigns of 2012
Ratings Apps Increase Publicity for Small Businesses
Getting the Best Out of Social Media
Key Market Trends
Brazil
Chart 16 Brazil: Mobile Phone Activities Away From Home 2012
Table 8 Brazil: Sales of Mobile Devices and Games 2010-2012
Chart 17 Brazil: Smartphone Operating Systems 2012
China
Summary 8 China: Leading Social Networking Websites 2013
Chart 18 China: Mobile Phone Activities Away From Home 2012
Table 9 China: Sales of Mobile Devices and Games 2010-2012
Chart 19 China: Smartphone Operating Systems 2012
France
Summary 9 France: Leading Social Networking Websites, December 2012
Chart 20 France: Mobile Phone Activities Away From Home
Table 10 France: Sales of Mobile Devices and Games 2010-2012
Chart 21 France: Smartphone Operating Systems 2012
Germany
Summary 10 Germany: Leading Social Networking Websites, December 2012
Chart 22 Germany: Mobile Phone Activities Away From Home 2012
Table 11 Germany: Sales of Mobile Devices and Games 2010-2012
Chart 23 Germany: Smartphone Operating Systems 2012
India
Chart 24 India: Mobile Phone Activities Away From Home 2012
Table 12 India: Sales of Mobile Devices and Games 2010-2012
Chart 25 India: Smartphone Operating Systems 2012
Japan
Table 13 Japan: Sales of Mobile Devices and Games 2010-2012
Chart 26 Japan: Smartphone Operating Systems 2012
UK
Chart 27 UK: Mobile Phone Activities Away From Home 2012
Table 14 UK: Sales of Mobile Devices and Games 2010-2012
Chart 28 UK: Smartphone Operating Systems 2012
US
Summary 11 US: Leading Mobile Social Networking Websites, 2012
Chart 29 US: Mobile Phone Activities Away From Home 2012
Table 15 US: Sales of Mobile Devices and Games 2010-2012
Chart 30 US: Smartphone Operating Systems 2012
Future Outlook
Trends To Watch
Chart 31 Forecast Sales of Smartphones and Tablets by Volume 2012/2017












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