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Naturally Healthy Beverages in Hong Kong, China

  • September 2013
  • -
  • Euromonitor International
  • -
  • 24 pages

Rising health consciousness of consumers, arising from an ageing population, sedentary lifestyles and various health epidemics, boosted the performance of NH beverages in 2012. Consumers are increasingly switching away from beverages such as cola carbonates towards NH beverages products that are deemed to be able to bridge any nutritional gap or even improve their wellbeing.

Euromonitor International's Naturally Healthy Beverages in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Naturally Healthy Beverages in Hong Kong, China
NATURALLY HEALTHY BEVERAGES IN HONG KONG, CHINA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Beverages by Category: Value 2007-2012
Table 2 Sales of NH Beverages by Category: % Value Growth 2007-2012
Table 3 NH Beverages NBO Company Shares 2008-2012
Table 4 NH Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of NH Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017
Executive Summary
Health and Wellness Registers Positive Performance in 2012
Consumers Turn To Health and Wellness Products To Enhance Wellbeing
Domestic and International Players Account for A Fairly Equal Presence
Supermarkets Gains Ground in Health and Wellness
Health and Wellness Expects Positive Performance
Key Trends and Developments
Minimal Impact From Unstable Economic Conditions in 2012
Consumers Become Increasingly Health Conscious
Fast-paced Consumer Lifestyles Benefit Health and Wellness Products
New Ban on Baby Milk Formula Advertising
Domestic Players Increase Their Marketing Campaigns
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 1 Research Sources












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