Table of Contents
Value sales of naturally healthy beverages recorded a decline of 4% in current terms in 2012. This was primarily driven by the poor performance of bottled water and fruit/vegetable juice, which combined accounted for a 75% value share of NH beverages. Naturally healthy products are mainly purchased due to the fact that they do not contain any artificial additives, which is a typical demand from consumers who favour natural produce and have more confidence in a product’s quality if it is from a...
Euromonitor International's Naturally Healthy Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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