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Naturally Healthy Beverages in Portugal

  • September 2013
  • -
  • Euromonitor International
  • -
  • 30 pages

Value sales of naturally healthy beverages recorded a decline of 4% in current terms in 2012. This was primarily driven by the poor performance of bottled water and fruit/vegetable juice, which combined accounted for a 75% value share of NH beverages. Naturally healthy products are mainly purchased due to the fact that they do not contain any artificial additives, which is a typical demand from consumers who favour natural produce and have more confidence in a product’s quality if it is from a...

Euromonitor International's Naturally Healthy Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Naturally Healthy Beverages in Portugal
NATURALLY HEALTHY BEVERAGES IN PORTUGAL
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Beverages by Category: Value 2007-2012
Table 2 Sales of NH Beverages by Category: % Value Growth 2007-2012
Table 3 NH Beverages NBO Company Shares 2008-2012
Table 4 NH Beverages NBO Brand Shares 2009-2012
Table 5 Forecast Sales of NH Beverages by Category: Value 2012-2017
Table 6 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017
Ignoramus - Produtos Naturais Lda in Health and Wellness (portugal)
Strategic Direction
Key Facts
Summary 1 Ignoramus - Produtos Naturais Lda: Key Facts
Summary 2 Ignoramus - Produtos Naturais Lda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Ignoramus - Produtos Naturais Lda: Competitive Position 2012
Executive Summary
Recession Slows Health and Wellness Sales Development
Rising Health Awareness Helps To Sustain Demand in Some Categories
New Target Audiences
Supermarkets and Hypermarkets Are the Leading Distributors
Healthy Eating Trend Will Prevail Despite Uncertain Economic Outlook
Key Trends and Developments
Economic Downturn Impacting Sales Performance
Incidence of Obesity and Cardiovascular Disease Rising
Large Grocery Retailers Dominate Sales
the "buy Portuguese" Trend Is Increasing
An Ageing Population Boosts Health and Wellness
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Sources
Summary 4 Research Sources












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