Table of Contents
In 2012, NH beverages benefited from general growth in the health consciousness of local consumers. The category performed well in 2012, as it recorded 11% growth in total current value sales to reach RUB149.0 billion. This performance was mostly due to the sustained economic development in the country, and growth in disposable incomes, since, not being a necessity, NH beverages is one of the first categories consumers will spend less in during an economic recession. An unusually hot summer in...
Euromonitor International's Naturally Healthy Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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