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Naturally Healthy Beverages in Venezuela

  • September 2013
  • -
  • Euromonitor International
  • -
  • 27 pages

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Growth in total NH beverages current value sales in 2012 was down on 2011, and also slower than the CAGR for the entire review period. This was mainly due to price controls imposed by the Venezuelan government in an effort to damp down inflation and ensure that essential goods remained affordable to lower income consumers. Price controls had the added effect of discouraging investment in new launches and marketing activities, however. Moreover, in some categories price controls resulted in...

Euromonitor International's Naturally Healthy Beverages in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH Hot Drinks, NH Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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