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Naturally Healthy Packaged Food in Hong Kong, China

  • September 2013
  • -
  • Euromonitor International
  • -
  • 25 pages

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The Hong Kong government’s continued implementation of healthy living campaigns over the latter part of the review period had an effect on the levels of health consciousness among consumers. The various epidemics and the ageing population in Hong Kong further spurred Hong Kong consumers’ awareness of health issues. All of these in turn led to an increasing number of consumers choosing to eat more healthily in order to boost their health, instead of needing to seek cures later.

Euromonitor International's Naturally Healthy Packaged Food in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2013

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